Catalyst Brands LLC
Senior Director -Marketing Technology
Catalyst Brands LLC, Dallas, Texas, United States, 75215
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Senior Director -Marketing Technology
role at
Catalyst Brands LLC
Base pay range $170,000.00/yr - $265,000.00/yr
The Senior Director – Marketing Technology will lead the engineering team responsible for building and scaling the next generation of marketing technology at Catalyst Brands. This leader will combine forward‑looking vision in AI‑driven personalization, experimentation, and customer data strategy with operational excellence in Agile delivery, engineering discipline, and platform scalability. The role requires deep collaboration with data engineering and data science teams, as well as with marketing stakeholders, to transform business goals into reliable, data‑driven customer experiences.
Primary Responsibilities
Champion the Agile SDLC across the organization, serving as both a coach and a practitioner. Outcomes: consistent, predictable, and high‑quality delivery
Lead the design and development of web‑scale, cloud‑native marketing platforms. Outcomes: high performance, resilience, and scalability
Partner with data engineering and data science teams to enable advanced analytics, personalization, and machine learning use cases across CRM, CDPs, ESPs, DAMs, and identity management. Outcomes: improved customer match rates, faster delivery of marketing campaigns, increased sales due to personalization
Drive a culture of experimentation and innovation, including AI and automation. Outcomes: higher customer engagement and improved marketing effectiveness
Establish and continuously evolve engineering practices in test automation, CI/CD, DevSecOps, monitoring, and incident response. Outcomes: Improved delivery quality metrics, improved MTTR
Manage global engineering teams, recruiting and developing talent, fostering innovation, accountability, and career growth. Outcomes: Reduced attrition, improved employee engagement metrics
Communicate program status, risks, and opportunities to senior leadership, ensuring transparency and alignment with business goals. Outcomes: better on‑time delivery, fewer scope revisions
Ensure high‑quality documentation and compliance with engineering, security, and regulatory standards. Outcomes: reduced financial impact due to security breaches
Decision Right
Decision Right
This role will decide how agreed functionality is designed and built, with guidance from enterprise architecture and the business
Tradeoffs, when necessary, to deliver according to agreed budget and scope
Career progression for employees within the MarTech engineering organization
Engineering process design and implementation with MarTech engineering
Key Success Metrics
Delivery success for a $15-$20m portfo
Software and delivery qual
Business partner satisf
Core Competencies & Accomplishments
• Proven expertise in Agile software development lifecycles (Scrum, SAFe, Kanban), with experience coaching teams and scaling Agile practices across large organizat
ions.• Demonstrated ability to deliver enterprise‑scale and web‑scale software platforms, leveraging microservices, APIs, event‑driven architectures, and modern cloud technolo
gies.•Strong partnership with data engineering and data science; ability to translate marketing needs into platform features that enable advanced analytics and AI‑driven experie
nces.• Demonstrated skill in data engineering, data analysis and statistical reaso
ning.• Visionary leadership in AI, personalization, experimentation platforms, and marketing automation, with proven results in delivering forward‑looking capabili
ties.• Operational excellence in managing distributed engineering teams, including resource planning, performance management, and vendor/contractor overs
ight.• Deep knowledge of CRM, CDPs, ESPs (e.g., Salesforce Marketing Cloud, Attentive), DAMs, and identity management sys
tems.• Success scaling high‑performance engineering teams while balancing innovation and delivery discip
line.• Strong communication and leadership skills, with the ability to influence in cross‑functional, matrixed environm
ents.• Bachelor’s degree in STEM; master’s prefe
rred.• 10+ years of experience in MarTech, data‑driven platforms, or adjacent software engineering leadership r
oles.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing, Information Technology, and Engineering
Industries
Retail
#J-18808-Ljbffr
Senior Director -Marketing Technology
role at
Catalyst Brands LLC
Base pay range $170,000.00/yr - $265,000.00/yr
The Senior Director – Marketing Technology will lead the engineering team responsible for building and scaling the next generation of marketing technology at Catalyst Brands. This leader will combine forward‑looking vision in AI‑driven personalization, experimentation, and customer data strategy with operational excellence in Agile delivery, engineering discipline, and platform scalability. The role requires deep collaboration with data engineering and data science teams, as well as with marketing stakeholders, to transform business goals into reliable, data‑driven customer experiences.
Primary Responsibilities
Champion the Agile SDLC across the organization, serving as both a coach and a practitioner. Outcomes: consistent, predictable, and high‑quality delivery
Lead the design and development of web‑scale, cloud‑native marketing platforms. Outcomes: high performance, resilience, and scalability
Partner with data engineering and data science teams to enable advanced analytics, personalization, and machine learning use cases across CRM, CDPs, ESPs, DAMs, and identity management. Outcomes: improved customer match rates, faster delivery of marketing campaigns, increased sales due to personalization
Drive a culture of experimentation and innovation, including AI and automation. Outcomes: higher customer engagement and improved marketing effectiveness
Establish and continuously evolve engineering practices in test automation, CI/CD, DevSecOps, monitoring, and incident response. Outcomes: Improved delivery quality metrics, improved MTTR
Manage global engineering teams, recruiting and developing talent, fostering innovation, accountability, and career growth. Outcomes: Reduced attrition, improved employee engagement metrics
Communicate program status, risks, and opportunities to senior leadership, ensuring transparency and alignment with business goals. Outcomes: better on‑time delivery, fewer scope revisions
Ensure high‑quality documentation and compliance with engineering, security, and regulatory standards. Outcomes: reduced financial impact due to security breaches
Decision Right
Decision Right
This role will decide how agreed functionality is designed and built, with guidance from enterprise architecture and the business
Tradeoffs, when necessary, to deliver according to agreed budget and scope
Career progression for employees within the MarTech engineering organization
Engineering process design and implementation with MarTech engineering
Key Success Metrics
Delivery success for a $15-$20m portfo
Software and delivery qual
Business partner satisf
Core Competencies & Accomplishments
• Proven expertise in Agile software development lifecycles (Scrum, SAFe, Kanban), with experience coaching teams and scaling Agile practices across large organizat
ions.• Demonstrated ability to deliver enterprise‑scale and web‑scale software platforms, leveraging microservices, APIs, event‑driven architectures, and modern cloud technolo
gies.•Strong partnership with data engineering and data science; ability to translate marketing needs into platform features that enable advanced analytics and AI‑driven experie
nces.• Demonstrated skill in data engineering, data analysis and statistical reaso
ning.• Visionary leadership in AI, personalization, experimentation platforms, and marketing automation, with proven results in delivering forward‑looking capabili
ties.• Operational excellence in managing distributed engineering teams, including resource planning, performance management, and vendor/contractor overs
ight.• Deep knowledge of CRM, CDPs, ESPs (e.g., Salesforce Marketing Cloud, Attentive), DAMs, and identity management sys
tems.• Success scaling high‑performance engineering teams while balancing innovation and delivery discip
line.• Strong communication and leadership skills, with the ability to influence in cross‑functional, matrixed environm
ents.• Bachelor’s degree in STEM; master’s prefe
rred.• 10+ years of experience in MarTech, data‑driven platforms, or adjacent software engineering leadership r
oles.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing, Information Technology, and Engineering
Industries
Retail
#J-18808-Ljbffr