Protelicious Corp
About Protelicious
Protelicious USA Corp is a U.S.-founded, French-inspired food tech company merging gourmet pleasure, clinical function, with measurable impact. Our flagship products PARAD’ICE high-protein zero-sugar ice cream , ESSENTIAL A2 whey protein concentrate from pasture-raised cows,and soon to be launched high protein smoothies, form the first GLP-1 Companion Nutrition Protocol designed to address muscle loss, skin elasticity, gut health, and metabolic resilience. Our newly formed tech platform will allow consumers to measure impact while Protelicious builds valuable data.
With over
20 million GLP-1 users today and 70 million projected by 2028 , the need for clinically grounded, protein-rich functional foods is accelerating. Protelicious is positioned to become
the premium GLP-1 nutrition brand
serving healthcare, wellness, and CPG channels simultaneously.
Following institutional investment from Expert Dojo and inclusion in the Healthcare Shares portfolio, Protelicious is scaling U.S. distribution through:
National meal plan partners (7× reorder growth within 11 days), and a top-tier meal-platform partner (in advanced negotiations) Tele-clinics: National pre-diabetes clinic launched Q4 with others scheduled for Q1 Corporate Health Premium local retail U.S. Medical Advisory Board formation
We are now expanding our leadership team to accelerate B2B, B2B2C, D2C, and Food-as-Medicine adoption.
Role: Chief Commercial Officer (CCO)
A hybrid commercial leader + strategic investor to build distribution, partnerships, and new-media traction.
Protelicious is seeking a high-impact Chief Commercial Officer who understands the intersection of:
Food-as-Medicine Clinical nutrition & metabolic health GLP-1 ecosystems (clinics, MDs, weight management, telehealth) Consumer wellness (CPG, luxury, performance, longevity) New-media distribution (influencers, creator partnerships, content-powered GTM)
This person will drive commercial strategy, distribution, partnerships, and early revenue channels across healthcare and consumer markets while also shaping the company’s investor story and fundraising trajectory.
We welcome candidates who are willing to contribute via sweat equity and
optionally invest
alongside the founding team.
Key Responsibilities
1. B2B & B2B2C & D2C Commercial Strategy
Build and manage a scalable commercial pipeline across: GLP-1 clinics & medical weight-management centers Longevity & metabolic-health practices Telehealth and digital-health partners Meal-plan companies and national D2C distributors Hotels, high-performance gyms, wellness centers Work with the digital team to build D2C momentum Develop pricing, packaging, and order cadence for bulk distribution.
2. “Food-as-Medicine” Market Penetration
Position Protelicious as a
clinical nutritional companion
within healthcare. Build relationships with physicians, dietitians, metabolic-health providers, and payers, in coordination with Protelicious Medical Advisory Board and top management. Support pathways to institutional acceptance (FSA/HSA compatibility, employer wellness).
3. Business Development & Partnerships
Build channel partnerships across healthcare, wellness, retail, and corporate. Lead strategic negotiations with large meal-plan and wellness platforms. Expand distribution into CPG/luxury/longevity ecosystems.
4. New-Media GTM (Aligned with the a16z “New Media” Strategy)
Modern CCOs lead
distribution through audience-building , not just sales. You will:
Architect Protelicious’s influencer and creator distribution pipeline. Partner with Webgains, affiliates, medical creators, and wellness influencers. Build a repeatable system for short-form content, UGC, and consumer storytelling. Oversee top-of-funnel brand narrative: GLP-1, protein, longevity, beauty, pleasure. Develop commercial loops powered by content + community + conversion. (This aligns with the new a16z thesis: Companies with audience & influence → grow faster than companies with only product.)
5. Commercial Leadership & Revenue Optimization
Own commercial KPIs across B2B, D2C, and advisory funnels. Build and shape the sales team structure as the company scales. Prepare reporting and commercial projections for investor relations.
Ideal Candidate Profile
Professional Background
10+ years in commercial leadership roles (CCO, VP Sales, VP Biz Dev, GM). Experience in one or more of the following: Clinical nutrition or metabolic health GLP-1 or obesity medicine DTC/CPG wellness Meal-plan or functional food distribution B2B healthcare partnerships High-growth healthtech or foodtech D2C distribution
Core Skills
Proven ability to scale B2B/B2B2C revenue channels. Strong negotiation and partnership-building abilities. Ability to blend consumer marketing with clinical credibility. Familiarity with FDA-compliant nutrition or medical wellness. Strong understanding of new-media marketing and influencer ecosystems.
Personal Attributes
Strategic thinker with capacity to build category-defining brands. Excited by early-stage environments. Comfortable with hybrid sweat-equity/ownership models. Mission-driven, science-literate, and commercially aggressive.
Why Join Protelicious Now
Be a founding commercial leader
in a high-growth Food-as-Medicine company. Shape the
GLP-1 companion category , a projected
$13B+ market . Work with a scientifically elite, founder-driven team. Build the commercial infrastructure toward
$100M revenue by 2030 . Join a company backed by institutional investors and premier healthcare networks. Earn meaningful
equity
in a category-defining brand.
Protelicious USA Corp is a U.S.-founded, French-inspired food tech company merging gourmet pleasure, clinical function, with measurable impact. Our flagship products PARAD’ICE high-protein zero-sugar ice cream , ESSENTIAL A2 whey protein concentrate from pasture-raised cows,and soon to be launched high protein smoothies, form the first GLP-1 Companion Nutrition Protocol designed to address muscle loss, skin elasticity, gut health, and metabolic resilience. Our newly formed tech platform will allow consumers to measure impact while Protelicious builds valuable data.
With over
20 million GLP-1 users today and 70 million projected by 2028 , the need for clinically grounded, protein-rich functional foods is accelerating. Protelicious is positioned to become
the premium GLP-1 nutrition brand
serving healthcare, wellness, and CPG channels simultaneously.
Following institutional investment from Expert Dojo and inclusion in the Healthcare Shares portfolio, Protelicious is scaling U.S. distribution through:
National meal plan partners (7× reorder growth within 11 days), and a top-tier meal-platform partner (in advanced negotiations) Tele-clinics: National pre-diabetes clinic launched Q4 with others scheduled for Q1 Corporate Health Premium local retail U.S. Medical Advisory Board formation
We are now expanding our leadership team to accelerate B2B, B2B2C, D2C, and Food-as-Medicine adoption.
Role: Chief Commercial Officer (CCO)
A hybrid commercial leader + strategic investor to build distribution, partnerships, and new-media traction.
Protelicious is seeking a high-impact Chief Commercial Officer who understands the intersection of:
Food-as-Medicine Clinical nutrition & metabolic health GLP-1 ecosystems (clinics, MDs, weight management, telehealth) Consumer wellness (CPG, luxury, performance, longevity) New-media distribution (influencers, creator partnerships, content-powered GTM)
This person will drive commercial strategy, distribution, partnerships, and early revenue channels across healthcare and consumer markets while also shaping the company’s investor story and fundraising trajectory.
We welcome candidates who are willing to contribute via sweat equity and
optionally invest
alongside the founding team.
Key Responsibilities
1. B2B & B2B2C & D2C Commercial Strategy
Build and manage a scalable commercial pipeline across: GLP-1 clinics & medical weight-management centers Longevity & metabolic-health practices Telehealth and digital-health partners Meal-plan companies and national D2C distributors Hotels, high-performance gyms, wellness centers Work with the digital team to build D2C momentum Develop pricing, packaging, and order cadence for bulk distribution.
2. “Food-as-Medicine” Market Penetration
Position Protelicious as a
clinical nutritional companion
within healthcare. Build relationships with physicians, dietitians, metabolic-health providers, and payers, in coordination with Protelicious Medical Advisory Board and top management. Support pathways to institutional acceptance (FSA/HSA compatibility, employer wellness).
3. Business Development & Partnerships
Build channel partnerships across healthcare, wellness, retail, and corporate. Lead strategic negotiations with large meal-plan and wellness platforms. Expand distribution into CPG/luxury/longevity ecosystems.
4. New-Media GTM (Aligned with the a16z “New Media” Strategy)
Modern CCOs lead
distribution through audience-building , not just sales. You will:
Architect Protelicious’s influencer and creator distribution pipeline. Partner with Webgains, affiliates, medical creators, and wellness influencers. Build a repeatable system for short-form content, UGC, and consumer storytelling. Oversee top-of-funnel brand narrative: GLP-1, protein, longevity, beauty, pleasure. Develop commercial loops powered by content + community + conversion. (This aligns with the new a16z thesis: Companies with audience & influence → grow faster than companies with only product.)
5. Commercial Leadership & Revenue Optimization
Own commercial KPIs across B2B, D2C, and advisory funnels. Build and shape the sales team structure as the company scales. Prepare reporting and commercial projections for investor relations.
Ideal Candidate Profile
Professional Background
10+ years in commercial leadership roles (CCO, VP Sales, VP Biz Dev, GM). Experience in one or more of the following: Clinical nutrition or metabolic health GLP-1 or obesity medicine DTC/CPG wellness Meal-plan or functional food distribution B2B healthcare partnerships High-growth healthtech or foodtech D2C distribution
Core Skills
Proven ability to scale B2B/B2B2C revenue channels. Strong negotiation and partnership-building abilities. Ability to blend consumer marketing with clinical credibility. Familiarity with FDA-compliant nutrition or medical wellness. Strong understanding of new-media marketing and influencer ecosystems.
Personal Attributes
Strategic thinker with capacity to build category-defining brands. Excited by early-stage environments. Comfortable with hybrid sweat-equity/ownership models. Mission-driven, science-literate, and commercially aggressive.
Why Join Protelicious Now
Be a founding commercial leader
in a high-growth Food-as-Medicine company. Shape the
GLP-1 companion category , a projected
$13B+ market . Work with a scientifically elite, founder-driven team. Build the commercial infrastructure toward
$100M revenue by 2030 . Join a company backed by institutional investors and premier healthcare networks. Earn meaningful
equity
in a category-defining brand.