Snap Inc.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, an augmented‑reality platform called Lens Studio, and its AR glasses, Spectacles.
Lead, SMC Marketing We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive advertiser growth, including sales enablement materials, on‑platform notifications, email and Snap’s web properties. The role will develop global marketing and creative strategy, closely align with cross‑functional teams (Ads Growth, Product Marketing, Data Science), and collaborate with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns.
What you’ll do
Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights.
Own and develop customer‑centric content strategy that directly supports SMC’s global revenue programs.
Ideate on content initiatives to improve overall engagement and conversion rates for marketing creative.
Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement and to optimize marketing content for specific audience segments and customer journeys.
Stay ahead of industry trends to innovate on content and provide relevant education on advertising.
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience.
Provide ideas to continuously uplevel internal‑ and external‑facing sales enablement content.
Knowledge, Skills & Abilities
Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results.
Understanding of what type of education resonates for different audiences.
Experience leading internal creative design and web development teams.
High comfort with data‑driven decision making and ability to translate data into actionable content recommendations.
Ability to consistently uplevel content while keeping business goals in mind.
Self‑starter with strong collaboration skills and ability to multitask; able to adapt to changing priorities and comfortable with ambiguity.
Experience or familiarity working with the media or digital advertising industry.
Experience with Google Analytics and Figma is a plus.
Minimum Qualifications
BS/BA degree or equivalent years of experience.
8+ years experience in building and creating marketing content.
Preferred Qualifications
Direct experience with hands‑on sales enablement content creation.
Passion for change, Snapchat, and creativity!
If you have a disability or special need that requires accommodation, please let us know.
"Default Together" policy at Snap: We believe that being together in person helps us build our culture faster. We practice a “default together” approach and expect our team members to work in an office 4+ days per week.
We believe that a diverse team enables us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal‑opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, nationality, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law.
Benefits: Snap Inc. is its own community, so we’ve got your back! Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC): The base salary range for this position is $142,000‑$214,000 annually.
Zone B: The base salary range for this position is $135,000‑$203,000 annually.
Zone C: The base salary range for this position is $121,000‑$182,000 annually.
This position is eligible for equity in the form of RSUs.
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Lead, SMC Marketing We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will build compelling marketing content to drive advertiser growth, including sales enablement materials, on‑platform notifications, email and Snap’s web properties. The role will develop global marketing and creative strategy, closely align with cross‑functional teams (Ads Growth, Product Marketing, Data Science), and collaborate with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns.
What you’ll do
Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights.
Own and develop customer‑centric content strategy that directly supports SMC’s global revenue programs.
Ideate on content initiatives to improve overall engagement and conversion rates for marketing creative.
Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement and to optimize marketing content for specific audience segments and customer journeys.
Stay ahead of industry trends to innovate on content and provide relevant education on advertising.
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience.
Provide ideas to continuously uplevel internal‑ and external‑facing sales enablement content.
Knowledge, Skills & Abilities
Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results.
Understanding of what type of education resonates for different audiences.
Experience leading internal creative design and web development teams.
High comfort with data‑driven decision making and ability to translate data into actionable content recommendations.
Ability to consistently uplevel content while keeping business goals in mind.
Self‑starter with strong collaboration skills and ability to multitask; able to adapt to changing priorities and comfortable with ambiguity.
Experience or familiarity working with the media or digital advertising industry.
Experience with Google Analytics and Figma is a plus.
Minimum Qualifications
BS/BA degree or equivalent years of experience.
8+ years experience in building and creating marketing content.
Preferred Qualifications
Direct experience with hands‑on sales enablement content creation.
Passion for change, Snapchat, and creativity!
If you have a disability or special need that requires accommodation, please let us know.
"Default Together" policy at Snap: We believe that being together in person helps us build our culture faster. We practice a “default together” approach and expect our team members to work in an office 4+ days per week.
We believe that a diverse team enables us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal‑opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, nationality, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law.
Benefits: Snap Inc. is its own community, so we’ve got your back! Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC): The base salary range for this position is $142,000‑$214,000 annually.
Zone B: The base salary range for this position is $135,000‑$203,000 annually.
Zone C: The base salary range for this position is $121,000‑$182,000 annually.
This position is eligible for equity in the form of RSUs.
#J-18808-Ljbffr