The San Francisco Peninsula
National Account Executive (Sales Manager)
The San Francisco Peninsula, Burlingame, California, United States, 94012
The San Francisco Peninsula
(SFP) is the Destination Marketing Organization (DMO) responsible for promoting travel and tourism to the region (San Mateo County), which spans bayside to coastside - south of San Francisco and north of San Jose.
The National Account Executive (Sales Manager)
is responsible for developing, implementing, maintaining, and successfully executing new sales programs to promote The San Francisco Peninsula (SFP) as a preferred destination for meeting planners and groups, including, but not limited to, corporate, association, SMERF markets, and third parties.
Reports to the Director of Sales
Essential Functions: Essential responsibilities and duties may include, but are not limited to, the following, (responsibilities are subject to review and change as needed):
1. Business Development & Sales Strategy
Territory Management:
Develop and execute a comprehensive marketing and sales plan for assigned territories and market segments to meet or exceed established sales goals.
Prospecting Engine:
Drive a high-volume sales pipeline by conducting an average of 25 sales activities weekly (solicitations, outside calls, written comms), with a targeted 75% focus on uncovering new prospects.
Proposal Creation : Craft and present compelling, customized written proposals to site selection committees, delivering in-person presentations when strategically appropriate.
Account Retention:
Nurture relationships with existing accounts to ensure repeat business and maximize the lifetime value of the client.
2. Client Engagement & Destination Advocacy
Site Experience:
Orchestrate and conduct immersive site tours of The SFP hospitality facilities, showcasing the destination’s unique selling points to potential clients.
Liaison Services:
Act as the central connector between clients and local stakeholders, assisting with venue selection, hotel room block, and rate inquiries.
Hosting & Hospitality:
Coordinate and host Familiarization (FAM) trips, ensuring top-tier hospitality for visiting planners and decision-makers.
Representation:
Serve as the face of The SFP at social events, openings, galas, and receptions, exercising high-level diplomacy and judgment in all public-facing interactions.
3. Industry Presence & Partnerships
Trade Show Activation:
Represent the organization at national and regional industry trade shows, conferences, and professional education sessions to solicit business and maintain industry visibility.
Partner Relations:
Cultivate cooperative, positive relationships with local hotels, community venues, and other DMO partners to foster a unified destination sales front.
Networking:
Actively participate in industry professional associations relevant to group meeting sales efforts.
4. Strategic Planning & Administration
Market Intelligence:
Maintain a pulse on competitor activities, market trends, and customer shifts to inform sales strategies.
Reporting & Compliance:
Submit weekly activity reports on goals and sales efforts and maintain rigorous data hygiene in the CRM.
Team Collaboration:
Participate in weekly sales meetings to share creative ideas and success stories, and assist the Director of Sales (DOS) in preparing the annual business plan and budget.
QUALIFICATIONS Experience & Education
3-5 years of sales experience within a DMO/CVB, hotel, convention center, or hospitality organization.
Proven track record of meeting or exceeding sales and prospecting quotas.
Demonstrated experience participating in recognized convention industry meetings and trade shows.
Technical Skills
CRM Proficiency:
Strong command of web-based technologies and CRM platforms is essential. Specific experience with Simpleview, Knowland, and Cvent is highly preferred.
Collaboration Tools:
Proficiency in MS 365, Slack, Zoom, and Microsoft Teams.
Core Competencies
Communication:
Exceptional oral and written communication skills; public speaking ability is a significant plus.
Agility:
Flexible and adaptable to changing market conditions and business circumstances.
Integrity:
A history of the highest level of discretion and ethical conduct.
Ambassadorship:
A positive attitude and a genuine belief in The San Francisco Peninsula as a premier global destination.
Working Conditions & Requirements
Travel: Ability to travel approximately 40% of the time for business trips and trade shows.
Flexibility: Willingness to work evenings and weekends as required by client events and travel schedules.
Measurement Criteria
Meet booking goals; achieve 100% + of sales goals; monthly, quarterly, annually and conversion ratio
Achieve 100% of weekly, monthly, quarterly, annually prospecting sales goals
Completes quality work within established deadlines and timelines.
Ability to establish and sustain a positive working relationship with members and customers.
The National Account Executive (Sales Manager) is an exempt at-will employee of the San Mateo County/ Silicon Valley Convention and Visitors Bureau (dba The San Francisco Peninsula) according to the Fair Labor Standards Act.
Salary range: $115,000-130,000 (plus incentive based on quota)
The normal and customary business hours are Monday through Thursday, 8:30 am to 5:00 pm, Friday, 8:30 am to 4:00 pm, and when necessary, evenings and weekend work may be required. Remote work is currently available on Mondays and Fridays when schedule allows.
The San Francisco Peninsula is an equal-opportunity employer with an organizational commitment to diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.
#J-18808-Ljbffr
(SFP) is the Destination Marketing Organization (DMO) responsible for promoting travel and tourism to the region (San Mateo County), which spans bayside to coastside - south of San Francisco and north of San Jose.
The National Account Executive (Sales Manager)
is responsible for developing, implementing, maintaining, and successfully executing new sales programs to promote The San Francisco Peninsula (SFP) as a preferred destination for meeting planners and groups, including, but not limited to, corporate, association, SMERF markets, and third parties.
Reports to the Director of Sales
Essential Functions: Essential responsibilities and duties may include, but are not limited to, the following, (responsibilities are subject to review and change as needed):
1. Business Development & Sales Strategy
Territory Management:
Develop and execute a comprehensive marketing and sales plan for assigned territories and market segments to meet or exceed established sales goals.
Prospecting Engine:
Drive a high-volume sales pipeline by conducting an average of 25 sales activities weekly (solicitations, outside calls, written comms), with a targeted 75% focus on uncovering new prospects.
Proposal Creation : Craft and present compelling, customized written proposals to site selection committees, delivering in-person presentations when strategically appropriate.
Account Retention:
Nurture relationships with existing accounts to ensure repeat business and maximize the lifetime value of the client.
2. Client Engagement & Destination Advocacy
Site Experience:
Orchestrate and conduct immersive site tours of The SFP hospitality facilities, showcasing the destination’s unique selling points to potential clients.
Liaison Services:
Act as the central connector between clients and local stakeholders, assisting with venue selection, hotel room block, and rate inquiries.
Hosting & Hospitality:
Coordinate and host Familiarization (FAM) trips, ensuring top-tier hospitality for visiting planners and decision-makers.
Representation:
Serve as the face of The SFP at social events, openings, galas, and receptions, exercising high-level diplomacy and judgment in all public-facing interactions.
3. Industry Presence & Partnerships
Trade Show Activation:
Represent the organization at national and regional industry trade shows, conferences, and professional education sessions to solicit business and maintain industry visibility.
Partner Relations:
Cultivate cooperative, positive relationships with local hotels, community venues, and other DMO partners to foster a unified destination sales front.
Networking:
Actively participate in industry professional associations relevant to group meeting sales efforts.
4. Strategic Planning & Administration
Market Intelligence:
Maintain a pulse on competitor activities, market trends, and customer shifts to inform sales strategies.
Reporting & Compliance:
Submit weekly activity reports on goals and sales efforts and maintain rigorous data hygiene in the CRM.
Team Collaboration:
Participate in weekly sales meetings to share creative ideas and success stories, and assist the Director of Sales (DOS) in preparing the annual business plan and budget.
QUALIFICATIONS Experience & Education
3-5 years of sales experience within a DMO/CVB, hotel, convention center, or hospitality organization.
Proven track record of meeting or exceeding sales and prospecting quotas.
Demonstrated experience participating in recognized convention industry meetings and trade shows.
Technical Skills
CRM Proficiency:
Strong command of web-based technologies and CRM platforms is essential. Specific experience with Simpleview, Knowland, and Cvent is highly preferred.
Collaboration Tools:
Proficiency in MS 365, Slack, Zoom, and Microsoft Teams.
Core Competencies
Communication:
Exceptional oral and written communication skills; public speaking ability is a significant plus.
Agility:
Flexible and adaptable to changing market conditions and business circumstances.
Integrity:
A history of the highest level of discretion and ethical conduct.
Ambassadorship:
A positive attitude and a genuine belief in The San Francisco Peninsula as a premier global destination.
Working Conditions & Requirements
Travel: Ability to travel approximately 40% of the time for business trips and trade shows.
Flexibility: Willingness to work evenings and weekends as required by client events and travel schedules.
Measurement Criteria
Meet booking goals; achieve 100% + of sales goals; monthly, quarterly, annually and conversion ratio
Achieve 100% of weekly, monthly, quarterly, annually prospecting sales goals
Completes quality work within established deadlines and timelines.
Ability to establish and sustain a positive working relationship with members and customers.
The National Account Executive (Sales Manager) is an exempt at-will employee of the San Mateo County/ Silicon Valley Convention and Visitors Bureau (dba The San Francisco Peninsula) according to the Fair Labor Standards Act.
Salary range: $115,000-130,000 (plus incentive based on quota)
The normal and customary business hours are Monday through Thursday, 8:30 am to 5:00 pm, Friday, 8:30 am to 4:00 pm, and when necessary, evenings and weekend work may be required. Remote work is currently available on Mondays and Fridays when schedule allows.
The San Francisco Peninsula is an equal-opportunity employer with an organizational commitment to diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, color, sex, ancestry, gender, gender identity, sexual orientation, age, marital status, disability, national origin, medical condition, U.S. veteran/military status, pregnancy, or reasonable accommodation.
#J-18808-Ljbffr