Another Source
Director of Annual Giving - Occidental College
Another Source, Los Angeles, California, United States, 90079
Director of Annual Giving - Occidental College
Occidental College (Oxy) is a nationally recognized, private liberal arts college located in the vibrant Eagle Rock neighborhood of Los Angeles. With approximately 2,000 students from around the world, Oxy offers rigorous academic programs and a commitment to justice, equity, inclusion, and diversity.
About the Role Occidental seeks a strategic, creative, and data‑informed Director of Annual Giving to shape and lead a comprehensive, multichannel annual giving program that strengthens the donor pipeline and inspires broad philanthropic engagement across the Oxy community. Reporting to the Associate Vice President for Strategic Engagement, the Director will drive participation and revenue growth, advance the College’s highest priorities through the Oxy Fund, and identify leadership and major gift prospects.
Key Responsibilities
Annual Giving Program Leadership
– Design, implement, and assess an integrated annual giving strategy aligned with institutional priorities.
Lead content development, segmentation, and strategy for all multi‑channel annual appeals.
Partner with Advancement Communications to create compelling donor‑centered messaging and a coordinated annual communications calendar.
Oversee planning and execution of giving days, challenge campaigns, reunion giving, and affinity‑based initiatives.
Collaborate with units across campus to integrate annual giving strategies.
Conduct market research to shape marketing approaches for the Oxy Fund.
Foster a culture of philanthropy by partnering with faculty, staff, and student leaders.
Deliver strong stewardship and recognition programs to strengthen donor loyalty.
Engagement Communications, Data & Evaluation
– Optimize Salesforce for segmentation, testing, automation, and analytics.
Ensure data integrity and develop actionable insights.
Refine donor segmentation strategies to support pipeline development.
Track KPIs (retention, acquisition, upgrade rates, participation) and share outcomes with leadership.
Leverage Oxy’s event platform to enhance analytics and engagement tracking.
Continuously refine strategies using benchmarking and best practices.
Administrative & Institutional Advancement Responsibilities
– Supervise, mentor, and evaluate professional staff and student ambassadors.
Manage the annual giving budget and steward resources responsibly.
Uphold ethical standards, including the Donor Bill of Rights.
Contribute to strategic planning and serve in key “tent‑pole” events such as Homecoming, Day for Oxy, and Reunion Weekend.
Required Qualifications
Bachelor’s Degree.
Minimum 5 years of progressive experience in annual giving or integrated marketing, including digital engagement tools and CRM systems.
Strategic and analytical thinker with deep understanding of donor motivations.
Success in designing and managing multi‑channel campaigns that drive measurable growth.
Exceptional writing, storytelling, and relationship‑building skills.
Empathetic, collaborative leader dedicated to Oxy’s mission.
Commitment to innovation, inclusivity, and continuous learning.
Strong data synthesis and presentation abilities.
Attention to detail; proficiency in Google and Microsoft Office suites.
Benefits
Health, dental, and vision insurance options.
Life insurance coverage.
Free access to campus fitness and wellness facilities.
Participation in a 403(b) retirement savings plan.
Additional benefits such as credit‑union membership, library privileges, and bookstore discounts.
Occidental College is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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About the Role Occidental seeks a strategic, creative, and data‑informed Director of Annual Giving to shape and lead a comprehensive, multichannel annual giving program that strengthens the donor pipeline and inspires broad philanthropic engagement across the Oxy community. Reporting to the Associate Vice President for Strategic Engagement, the Director will drive participation and revenue growth, advance the College’s highest priorities through the Oxy Fund, and identify leadership and major gift prospects.
Key Responsibilities
Annual Giving Program Leadership
– Design, implement, and assess an integrated annual giving strategy aligned with institutional priorities.
Lead content development, segmentation, and strategy for all multi‑channel annual appeals.
Partner with Advancement Communications to create compelling donor‑centered messaging and a coordinated annual communications calendar.
Oversee planning and execution of giving days, challenge campaigns, reunion giving, and affinity‑based initiatives.
Collaborate with units across campus to integrate annual giving strategies.
Conduct market research to shape marketing approaches for the Oxy Fund.
Foster a culture of philanthropy by partnering with faculty, staff, and student leaders.
Deliver strong stewardship and recognition programs to strengthen donor loyalty.
Engagement Communications, Data & Evaluation
– Optimize Salesforce for segmentation, testing, automation, and analytics.
Ensure data integrity and develop actionable insights.
Refine donor segmentation strategies to support pipeline development.
Track KPIs (retention, acquisition, upgrade rates, participation) and share outcomes with leadership.
Leverage Oxy’s event platform to enhance analytics and engagement tracking.
Continuously refine strategies using benchmarking and best practices.
Administrative & Institutional Advancement Responsibilities
– Supervise, mentor, and evaluate professional staff and student ambassadors.
Manage the annual giving budget and steward resources responsibly.
Uphold ethical standards, including the Donor Bill of Rights.
Contribute to strategic planning and serve in key “tent‑pole” events such as Homecoming, Day for Oxy, and Reunion Weekend.
Required Qualifications
Bachelor’s Degree.
Minimum 5 years of progressive experience in annual giving or integrated marketing, including digital engagement tools and CRM systems.
Strategic and analytical thinker with deep understanding of donor motivations.
Success in designing and managing multi‑channel campaigns that drive measurable growth.
Exceptional writing, storytelling, and relationship‑building skills.
Empathetic, collaborative leader dedicated to Oxy’s mission.
Commitment to innovation, inclusivity, and continuous learning.
Strong data synthesis and presentation abilities.
Attention to detail; proficiency in Google and Microsoft Office suites.
Benefits
Health, dental, and vision insurance options.
Life insurance coverage.
Free access to campus fitness and wellness facilities.
Participation in a 403(b) retirement savings plan.
Additional benefits such as credit‑union membership, library privileges, and bookstore discounts.
Occidental College is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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