Fi
Welcome to Fi.
We’re a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the human‑pet relationship. Our mission? Develop cutting‑edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past, and we are here to change that.
Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real‑time location tracking, activity, sleep and behavior monitoring – and that’s just the beginning. The most exciting aspect of our work is bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That’s the future we’re building at Fi.
If you thrive in innovative, collaborative work environments and feel strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it, “let me find a way,” to redefine the future of pet ownership together.
Base pay range
$150,000.00/yr – $210,000.00/yr What You’ll Do
Lead Product Strategy & Execution: Define the long‑term vision for Fi’s core experiences and translate it into a clear, actionable roadmap. Influence critical decisions, align cross‑functional partners, and lead initiatives from concept to launch. Deliver Cross‑Functional Impact: Partner closely with engineering, design, hardware, data, support, and marketing teams. Bring clarity to ambiguity, unite teams around shared goals, and ensure execution stays aligned with strategy. Turn Data Into Insight: Leverage analytics to uncover opportunities, diagnose friction, and evaluate product performance. Use data to guide decisions, drive prioritization, and inspire a culture of learning. Elevate the Customer Experience: Shape every step of the customer journey—from onboarding to long‑term retention. Identify where experiences can be improved and design intuitive solutions that make Fi indispensable. Launch Features That Drive the Business: Lead launches that improve satisfaction, loyalty, and growth. Consistently raise the bar for quality and deliver value with every release. What You’ll Bring
Product Leadership Experience (3+ years): A proven record of defining, shipping, and iterating on impactful products—especially those centered on customer engagement and retention. Balance customer needs, technical considerations, and business objectives effortlessly. Strategic Thinking: Move fluidly between high‑level vision and detailed execution. Ambiguity doesn’t faze you; you turn it into clarity and momentum. Data Fluency: Comfortable working with metrics, hypotheses, and experimentation. SQL is a plus, but the ability to turn data into actionable decisions is paramount. Cross‑Functional Collaboration: Communicate clearly, build trust quickly, and lead confidently through influence. Thrive in short iteration cycles within fast‑moving environments. Customer Obsession: Commit to building products that genuinely improve the lives of dog parents—and their dogs. Why You’ll Love Us
Time to Recharge: Enjoy flexible PTO to take the breaks you need. Top‑Notch Health Coverage: Full medical, dental, and vision coverage. Wellness Perks: Free access to One Medical, Kindbody, and Talkspace. Give Back to the Pups: Receive a $500 annual donation to a dog charity of your choice through our BarkBack Program. Free Fi Membership: Your own furry best friend(s) get the benefits of a Fi collar, on us! Love for Friends + Family: Share the Fi magic through our gifting program. Equal Employment Opportunity
Fi is an equal‑opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time. The anticipated base salary range for this position is $150,000.00–$210,000.00. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, and may evolve during the hiring process. This role is also eligible for equity compensation. Seniority Level
Senior Employment Type
Full‑time Job Function
Product Management and Marketing
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$150,000.00/yr – $210,000.00/yr What You’ll Do
Lead Product Strategy & Execution: Define the long‑term vision for Fi’s core experiences and translate it into a clear, actionable roadmap. Influence critical decisions, align cross‑functional partners, and lead initiatives from concept to launch. Deliver Cross‑Functional Impact: Partner closely with engineering, design, hardware, data, support, and marketing teams. Bring clarity to ambiguity, unite teams around shared goals, and ensure execution stays aligned with strategy. Turn Data Into Insight: Leverage analytics to uncover opportunities, diagnose friction, and evaluate product performance. Use data to guide decisions, drive prioritization, and inspire a culture of learning. Elevate the Customer Experience: Shape every step of the customer journey—from onboarding to long‑term retention. Identify where experiences can be improved and design intuitive solutions that make Fi indispensable. Launch Features That Drive the Business: Lead launches that improve satisfaction, loyalty, and growth. Consistently raise the bar for quality and deliver value with every release. What You’ll Bring
Product Leadership Experience (3+ years): A proven record of defining, shipping, and iterating on impactful products—especially those centered on customer engagement and retention. Balance customer needs, technical considerations, and business objectives effortlessly. Strategic Thinking: Move fluidly between high‑level vision and detailed execution. Ambiguity doesn’t faze you; you turn it into clarity and momentum. Data Fluency: Comfortable working with metrics, hypotheses, and experimentation. SQL is a plus, but the ability to turn data into actionable decisions is paramount. Cross‑Functional Collaboration: Communicate clearly, build trust quickly, and lead confidently through influence. Thrive in short iteration cycles within fast‑moving environments. Customer Obsession: Commit to building products that genuinely improve the lives of dog parents—and their dogs. Why You’ll Love Us
Time to Recharge: Enjoy flexible PTO to take the breaks you need. Top‑Notch Health Coverage: Full medical, dental, and vision coverage. Wellness Perks: Free access to One Medical, Kindbody, and Talkspace. Give Back to the Pups: Receive a $500 annual donation to a dog charity of your choice through our BarkBack Program. Free Fi Membership: Your own furry best friend(s) get the benefits of a Fi collar, on us! Love for Friends + Family: Share the Fi magic through our gifting program. Equal Employment Opportunity
Fi is an equal‑opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time. The anticipated base salary range for this position is $150,000.00–$210,000.00. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, and may evolve during the hiring process. This role is also eligible for equity compensation. Seniority Level
Senior Employment Type
Full‑time Job Function
Product Management and Marketing
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