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Access Data Consulting Corporation

Product Marketing Specialist

Access Data Consulting Corporation, Denver, Colorado, United States, 80285

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Access Data Consulting Corporation provided pay range

This range is provided by Access Data Consulting Corporation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

$25.00/hr - $35.00/hr Product Marketing Professional We are seeking a Product Marketing Professional to drive the adoption and growth of our product portfolio. This pivotal role serves as the "voice of the customer," conducting research to understand customer needs and their journey from sale through implementation. In this role, you will become a subject matter expert in both the technology category and the market segment it serves. Key Responsibilities: Assume primary product marketing responsibility for multiple products or a single portfolio, acting as the "evangelist" by articulating buyer/user persona needs and product value propositions. Build strong, inclusive partnerships with product management, sales, marketing, and learning & enablement teams to execute go-to-market strategies, product launches, and research initiatives. Develops and executes comprehensive go-to-market plans including facilitation of cross-functional meetings and ensuring alignment across teams. Develop and execute comprehensive go-to-market plans, including facilitating cross-functional meetings and ensuring alignment across teams. Create differentiated messaging and value propositions for the structural engineering market, encompassing positioning statements, messaging frameworks, and detailed persona profiles derived from field insights (firmographics, technographics, psychographics). Influences and executes product pricing and packaging decisions. Skills & Experience: BS/BA degree, preferably in marketing or business. 5+ years of experience in a product marketing or related role. Ability to operate independently and manage multiple projects concurrently. Strong understanding of product marketing best practices and principles. Excellent written and verbal communication skills, including strong presentation abilities. Collaborative attitude and proven ability to work effectively across multiple remote teams. Experience in the B2B software market and the construction industry is a significant plus. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Contract Job function

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