MG Properties
Join to apply for the Digital Marketing Specialist role at MG Properties Join to apply for the Digital Marketing Specialist role at MG Properties This range is provided by MG Properties. Your actual pay will be based on your skills and experience - talk with your recruiter to learn more. Base pay range $75,000.00/yr - $85,000.00/yr Direct message the job poster from MG Properties Vice President Human Resources at MG Properties With over 30 years of experience in the acquisition, development, rehabilitation, and management of apartment communities across the Western United States, we are a trusted partner in the property management industry. At MG Properties, we focus on enriching lives - physically in our community buildings, philanthropically through giving back to our local communities, and through development and growth of our employees. The Digital Marketing Specialist duties include producing and publishing content, optimizing our digital ad strategy, adding to our tech stack, among other tasks. This role should be comfortable navigating the Google tech suite, improving campaign performance, as well as using analytics in the formulation of a digital strategy. Campaign Strategy & Vendor Management: Design, launch, and manage Google Ads campaigns across multiple networks and vendors (Search, Display, YouTube, and Google Shopping) to drive business results. Be comfortable launching campaigns both fully in-house and through vendor management. Optimization: Monitor and continuously optimize campaigns for maximum efficiency and performance. Utilize techniques such as A/B testing, bid adjustments, keyword targeting, and ad copy testing. Keyword Research: Perform comprehensive keyword research to ensure campaigns target the right search queries and meet performance objectives. Conversion Tracking: Set up and manage conversion tracking, including Google Tag Manager, Google Analytics, and digital integrations. Budget Management: Manage ad budgets, ensuring they are allocated efficiently to achieve the highest ROI and conversion rates possible. Analytics & Reporting: Regularly review and analyze performance data, providing detailed reports on key metrics such as CTR, CPC, conversion rate, and ROI. Use these insights to adjust campaigns and improve results. Digital Technology: Collaborate with larger marketing campaigns and technologies that support digital strategy, including but not limited to websites, digital vendors, SEO technologies, and more. Collaboration: Work closely with the marketing team to align Google Ads campaigns with overall marketing objectives and strategies. Serve as reinforcement for digital tasks for team planned absences to ensure continuity of operations. Stay Current: Stay up-to-date with the latest digital marketing trends and best practices to ensure campaigns remain competitive and effective. Qualifications Bachelor's Degree in Communications, Advertising, or Marketing preferred 2-4 years of experience in Digital Marketing or Advertising Adept at keyword placement and Google Ads best practices Up-to-date certifications with Google Ads and Google Analytics Strong proficiency with Google Analytics 4 Required experience managing Google Ad campaigns Preferred experience in multifamily industry Accrues 10 days Paid time off per year 10 Paid Holidays and 2 Paid Personal Days per year 40 Hours of Paid Sick Time 401K with employer match Medical, Dental, Vision, Employee Assistance Program Life Insurance Flexible Spending Account, Dependent Care Spending Account Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Referrals increase your chances of interviewing at MG Properties by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Tuition assistance Get notified when a new job is posted. Sign in to set job alerts for Digital Marketing Specialist roles. San Diego, CA $90,000.00-$110,000.00 16 hours ago Digital Marketing Fall Internship - Social Media & Creator Management Digital Marketing Specialist - SAN DIEGO, CA Marketing Communications & Digital Marketing Specialist Marketing Communications & Digital Marketing Specialist Marketing and Communications Coordinator - Marketing - Hybrid / Remote - Day Shift - Full Time Solana Beach, CA $100,000.00-$125,000.00 6 days ago Lifecycle Marketing & App Retention Manager San Diego County, CA $45,000.00-$65,000.00 21 hours ago Marketing Manager - Growth & Customer Lifecycle Digital Merchandiser | Digital Shelf Specialist | Amazon | Walmart | FMCG Group Marketing Manager - CRM Strategic Growth and Innovation We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr