Cronin
Join to apply for the
Performance Marketing Analyst
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Cronin Join to apply for the
Performance Marketing Analyst
role at
Cronin Direct message the job poster from Cronin AVP, Culture and People Operations I Award-Winning Advertising Agency I Marketing Agency Jobs I HR Consulting I HR Strategy I Talent Management I…
PERFORMANCE MARKETING ANALYST About Us We’re an award-winning, rapidly growing, fully integrated marketing and advertising agency based in Connecticut. Our mission is to build strong brands and drive demand for clients’ products and services, leveraging bold creativity to break through the clutter and deliver measurable results. This full-funnel approach leads to measurable results and above average retention of clients and team members. While our work spans all industries, we have particular strength in categories that matter in today’s environment, including Financial Services, Health, Consumer, and B2B. Building on our 75-year history of innovation, strategic smarts, and creativity, we embrace AI, advanced analytics, and high-touch, collaborative service models to create exceptional value for clients. We are a member of AMIN, a global network of independent agencies, and work globally, nationally, and regionally with clients on multiple continents. We are “All goat, no sheep”, which means we boldly lead our clients into new territory. Our culture is based on ten core values: Integrity. Curiosity. Creativity. Connected. Balanced. Unique. Genuine. Accountability. Empathetic. Tenacious. Come grow with us. Learn more at www.cronin-co.com. About You You’re a problem solver who thrives on using data to drive impactful marketing decisions and is eager to learn and grow. Whether through education, project-based experience, or hands-on learning, you bring curiosity, integrity, and a passion for continuous improvement. As a lifetime learner, you stay on the cutting edge of analytics to uncover actionable insights and deliver meaningful results. POSITION OVERVIEW We are seeking a proactive and detail-oriented Performance Marketing Analyst to join our Media & Analytics team. This role is integral to analyzing campaign data across traditional and digital media, assessing website performance, and providing actionable insights to drive business growth. As a fully embedded team member, you will manage datasets, develop measurement plans, and deliver high-quality insight reports to optimize media and marketing strategies. ESSENTIAL FUNCTIONS Data Analysis and Reporting: Gather, analyze, interpret, and present online and offline performance data and KPIs to identify trends, root causes, and actionable insights, including data modeling. Monitor and flag anomalies in sales funnel metrics and KPIs for further investigation. Dataset Management: Collaborate with the team to develop, manage, and maintain datasets. Ensure data accuracy and speed of reporting by integrating multiple data sources. Media and Campaign Collaboration: Partner with media, strategy, digital, creative, and account teams to define and execute measurement plans. Assist in determining campaign structures and tracking dimensions for granular analysis. Tagging and QA: Develop and implement tagging strategies in collaboration with media and analytics developers, using tools like Google Tag Manager. Validate, test, and debug tracking implementations to ensure accurate data capture. Design and maintain reporting templates (MS PowerPoint and Google Slides) and client-facing dashboards using tools such as Tableau, Looker Studio, or Power BI. Optimization and Strategy: Use data-powered insights to craft optimizations and testing plans for the cross-functional teams to improve user journey success. Support A/B and multivariate testing strategies. Identify opportunities for improvement in analytics and reporting processes, recommending enhancements to leadership. Industry Expertise: Stay informed on performance media metrics, digital analytics best practices, and emerging trends in marketing and technology. Supervisory Responsibilities N/a Reporting relationships:
Performance Analytics Manager Qualifications BS/BA or equivalent experience in Data Analytics, Marketing, Advertising, or a related field. 1–2 years of experience in performance media, digital analytics, or data analytics. Knowledge of performance media metrics and measurement across traditional and digital channels. Familiarity with business intelligence tools such as Tableau, Looker Studio, or Power BI. Experience with SQL and Google Cloud Platform (BigQuery, Cloud Storage). Working knowledge of media platforms, including Google Ads, Facebook Ads Manager, and programmatic platforms. Knowledge of A/B and multivariate testing methodologies and tools. Strong communication, presentation, and problem-solving skills. NICE TO HAVE MS in a related field or MBA with concentration in analytics a plus. Proficiency with Google Analytics; Google Tag Manager is a plus. Tagging expertise and experience with validation tools are a plus. Experience in healthcare, financial services, consumer packaged goods, and/or B2B analytics is a plus. This is an exempt position. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Analyst Industries Data Infrastructure and Analytics and Marketing Services Referrals increase your chances of interviewing at Cronin by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Paid paternity leave Paid maternity leave Disability insurance Get notified about new Marketing Analyst jobs in
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Performance Marketing Analyst
role at
Cronin Join to apply for the
Performance Marketing Analyst
role at
Cronin Direct message the job poster from Cronin AVP, Culture and People Operations I Award-Winning Advertising Agency I Marketing Agency Jobs I HR Consulting I HR Strategy I Talent Management I…
PERFORMANCE MARKETING ANALYST About Us We’re an award-winning, rapidly growing, fully integrated marketing and advertising agency based in Connecticut. Our mission is to build strong brands and drive demand for clients’ products and services, leveraging bold creativity to break through the clutter and deliver measurable results. This full-funnel approach leads to measurable results and above average retention of clients and team members. While our work spans all industries, we have particular strength in categories that matter in today’s environment, including Financial Services, Health, Consumer, and B2B. Building on our 75-year history of innovation, strategic smarts, and creativity, we embrace AI, advanced analytics, and high-touch, collaborative service models to create exceptional value for clients. We are a member of AMIN, a global network of independent agencies, and work globally, nationally, and regionally with clients on multiple continents. We are “All goat, no sheep”, which means we boldly lead our clients into new territory. Our culture is based on ten core values: Integrity. Curiosity. Creativity. Connected. Balanced. Unique. Genuine. Accountability. Empathetic. Tenacious. Come grow with us. Learn more at www.cronin-co.com. About You You’re a problem solver who thrives on using data to drive impactful marketing decisions and is eager to learn and grow. Whether through education, project-based experience, or hands-on learning, you bring curiosity, integrity, and a passion for continuous improvement. As a lifetime learner, you stay on the cutting edge of analytics to uncover actionable insights and deliver meaningful results. POSITION OVERVIEW We are seeking a proactive and detail-oriented Performance Marketing Analyst to join our Media & Analytics team. This role is integral to analyzing campaign data across traditional and digital media, assessing website performance, and providing actionable insights to drive business growth. As a fully embedded team member, you will manage datasets, develop measurement plans, and deliver high-quality insight reports to optimize media and marketing strategies. ESSENTIAL FUNCTIONS Data Analysis and Reporting: Gather, analyze, interpret, and present online and offline performance data and KPIs to identify trends, root causes, and actionable insights, including data modeling. Monitor and flag anomalies in sales funnel metrics and KPIs for further investigation. Dataset Management: Collaborate with the team to develop, manage, and maintain datasets. Ensure data accuracy and speed of reporting by integrating multiple data sources. Media and Campaign Collaboration: Partner with media, strategy, digital, creative, and account teams to define and execute measurement plans. Assist in determining campaign structures and tracking dimensions for granular analysis. Tagging and QA: Develop and implement tagging strategies in collaboration with media and analytics developers, using tools like Google Tag Manager. Validate, test, and debug tracking implementations to ensure accurate data capture. Design and maintain reporting templates (MS PowerPoint and Google Slides) and client-facing dashboards using tools such as Tableau, Looker Studio, or Power BI. Optimization and Strategy: Use data-powered insights to craft optimizations and testing plans for the cross-functional teams to improve user journey success. Support A/B and multivariate testing strategies. Identify opportunities for improvement in analytics and reporting processes, recommending enhancements to leadership. Industry Expertise: Stay informed on performance media metrics, digital analytics best practices, and emerging trends in marketing and technology. Supervisory Responsibilities N/a Reporting relationships:
Performance Analytics Manager Qualifications BS/BA or equivalent experience in Data Analytics, Marketing, Advertising, or a related field. 1–2 years of experience in performance media, digital analytics, or data analytics. Knowledge of performance media metrics and measurement across traditional and digital channels. Familiarity with business intelligence tools such as Tableau, Looker Studio, or Power BI. Experience with SQL and Google Cloud Platform (BigQuery, Cloud Storage). Working knowledge of media platforms, including Google Ads, Facebook Ads Manager, and programmatic platforms. Knowledge of A/B and multivariate testing methodologies and tools. Strong communication, presentation, and problem-solving skills. NICE TO HAVE MS in a related field or MBA with concentration in analytics a plus. Proficiency with Google Analytics; Google Tag Manager is a plus. Tagging expertise and experience with validation tools are a plus. Experience in healthcare, financial services, consumer packaged goods, and/or B2B analytics is a plus. This is an exempt position. Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Analyst Industries Data Infrastructure and Analytics and Marketing Services Referrals increase your chances of interviewing at Cronin by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Paid paternity leave Paid maternity leave Disability insurance Get notified about new Marketing Analyst jobs in
Glastonbury, CT . Wethersfield, CT $59,140.00-$76,990.00 4 weeks ago Manager, Decision Science-Digital Marketing Analytics
Hartford, CT $106,300.00-$175,400.00 4 days ago Senior Research Analyst - Private Markets
Hartford, CT $100,000.00-$175,000.00 1 month ago Hartford, CT $75,500.00-$124,700.00 5 hours ago Business Analyst, Corporate Strategy and Support
Hartford, CT $82,000.00-$101,000.00 1 week ago Hartford County, CT $37.00-$46.50 1 week ago Connecticut, United States $65.00-$75.00 5 days ago Business Analyst (Hybrid- Bloomfield, CT)
Senior Business Analyst - Deliverables - Remote
Hartford, CT $89,900.00-$160,600.00 6 hours ago Southington, CT $75,000.00-$89,000.00 1 week ago Life Insurance Business Analyst (wmA/Vantage)
Mansfield City, CT $84,100.00-$156,100.00 1 day ago Hartford, CT $82,055.00-$105,983.00 5 days ago HR Systems Business Analyst (Workday HCM and/or Workday Adaptive Insights)
Hartford, CT $91,800.00-$151,600.00 6 months ago Senior Business Analyst (Personal Insurance)
Hartford, CT $91,800.00-$151,600.00 2 months ago Senior Analyst, Quantitative and Portfolio Research
Business Systems Analyst (Agency, Enterprise Distribution Management)
Hartford, CT $75,500.00-$124,700.00 1 month ago Pharmacy Benefits Manager (PBM) Pricing Strategy Analyst, Senior
Analyst, Business Banking Treasury Management & Service Implementation
Southington, CT $65,000.00-$75,000.00 2 weeks ago Sr. Business Development Analyst - Pricing & Proposals
Hartford, CT $46,988.00-$112,200.00 3 weeks ago Life Insurance Business Analyst (wmA/Vantage)
Connecticut, United States $84,100.00-$156,100.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr