Sony Music Entertainment
Join to apply for the
Director, Marketing - Ultra
role at
Sony Music Entertainment . About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. We bring imagination and expertise to new products and platforms, embrace innovative business models, employ breakthrough tools, and provide insights to help our artists push creative boundaries and reach new audiences. We are committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is part of the Sony global family. Role Overview As a
Director of Marketing at Ultra Records , you will develop and implement innovative, data-driven marketing strategies. Your focus will be on building digital marketing campaigns for artists and projects, utilizing analytics to measure and optimize success. You will collaborate closely with artists and their teams to ensure their vision is reflected in all marketing efforts, from conception to execution. The ideal candidate will have a strong understanding of digital marketing tools, data analytics, and key platforms such as Melody IQ, Chart Metric, and Sony’s internal data tools, balancing creativity with measurable results. Key Responsibilities Develop and manage innovative digital marketing campaigns that drive fan acquisition, engagement, and retention. Collaborate with artists and management to define fan engagement strategies aligned with their goals. Use analytics tools like Melody IQ, Chart Metric, and trend reports to track metrics, identify growth opportunities, and optimize campaigns. Set and report on KPIs related to fan growth, engagement, and retention. Identify new digital marketing strategies and platforms to expand fan bases. Coordinate with creative, digital, international, and A&R teams to ensure campaign cohesion and alignment with artist brands. Oversee social media and content strategies to maximize fan interaction and conversion. Lead creative brainstorms and develop artist-centric campaigns to acquire new fans and enhance digital presence. Maintain communication with artists and management to align on marketing goals. Ideal Candidate Profile Creative self-starter capable of multitasking in a fast-paced environment. Strategic thinker with a background in fan acquisition, digital marketing, and performance analytics. Experienced in using digital marketing tools (Melody IQ, Chart Metric) to drive engagement. 6+ years of progressive marketing experience in the entertainment industry, preferably in electronic music. Deep knowledge of music culture, especially in electronic music, and understanding of fan behavior. Organized with excellent project management skills. Strong interpersonal skills for communication across all levels of management and artists. Availability for business hours and music events at night. Open-minded, passionate music fans who collaborate well and bring positive energy. What We Offer An inclusive, collaborative global community where you can express your passion daily. A modern, creative workspace fostering productivity and teamwork. Comprehensive benefits including health coverage, 401K with employer matching, and voluntary benefits like identity theft protection, mental health resources, and family support programs. Investment in your professional growth and development. Opportunities to innovate and shape the future of music marketing. Time off for winter recess and other benefits. Sony Music is committed to equal employment opportunity for all. The salary range for this role in New York is $90,000—$105,000 USD, depending on experience and qualifications.
#J-18808-Ljbffr
Director, Marketing - Ultra
role at
Sony Music Entertainment . About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. We bring imagination and expertise to new products and platforms, embrace innovative business models, employ breakthrough tools, and provide insights to help our artists push creative boundaries and reach new audiences. We are committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is part of the Sony global family. Role Overview As a
Director of Marketing at Ultra Records , you will develop and implement innovative, data-driven marketing strategies. Your focus will be on building digital marketing campaigns for artists and projects, utilizing analytics to measure and optimize success. You will collaborate closely with artists and their teams to ensure their vision is reflected in all marketing efforts, from conception to execution. The ideal candidate will have a strong understanding of digital marketing tools, data analytics, and key platforms such as Melody IQ, Chart Metric, and Sony’s internal data tools, balancing creativity with measurable results. Key Responsibilities Develop and manage innovative digital marketing campaigns that drive fan acquisition, engagement, and retention. Collaborate with artists and management to define fan engagement strategies aligned with their goals. Use analytics tools like Melody IQ, Chart Metric, and trend reports to track metrics, identify growth opportunities, and optimize campaigns. Set and report on KPIs related to fan growth, engagement, and retention. Identify new digital marketing strategies and platforms to expand fan bases. Coordinate with creative, digital, international, and A&R teams to ensure campaign cohesion and alignment with artist brands. Oversee social media and content strategies to maximize fan interaction and conversion. Lead creative brainstorms and develop artist-centric campaigns to acquire new fans and enhance digital presence. Maintain communication with artists and management to align on marketing goals. Ideal Candidate Profile Creative self-starter capable of multitasking in a fast-paced environment. Strategic thinker with a background in fan acquisition, digital marketing, and performance analytics. Experienced in using digital marketing tools (Melody IQ, Chart Metric) to drive engagement. 6+ years of progressive marketing experience in the entertainment industry, preferably in electronic music. Deep knowledge of music culture, especially in electronic music, and understanding of fan behavior. Organized with excellent project management skills. Strong interpersonal skills for communication across all levels of management and artists. Availability for business hours and music events at night. Open-minded, passionate music fans who collaborate well and bring positive energy. What We Offer An inclusive, collaborative global community where you can express your passion daily. A modern, creative workspace fostering productivity and teamwork. Comprehensive benefits including health coverage, 401K with employer matching, and voluntary benefits like identity theft protection, mental health resources, and family support programs. Investment in your professional growth and development. Opportunities to innovate and shape the future of music marketing. Time off for winter recess and other benefits. Sony Music is committed to equal employment opportunity for all. The salary range for this role in New York is $90,000—$105,000 USD, depending on experience and qualifications.
#J-18808-Ljbffr