UHSM Health Share
Join to apply for the
VP of Marketing
role at
UHSM Health Share Join to apply for the
VP of Marketing
role at
UHSM Health Share This range is provided by UHSM Health Share. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $190,000.00/yr Unite Health Share Ministries (UHSM) is a nonprofit, faith-based health sharing ministry that facilitates member-to-member health sharing among fellow Christians, serving as a connector to administer medical cost sharing. The UHSM mission is to help Christian families fulfill their God-given purpose to care for one another and to positively impact our communities. Headquartered in Norfolk, VA, UHSM takes a modern approach to health sharing that prioritizes holistic health and wellbeing. UHSM offers simple, fair, and friendly health share programs to its members.
About This Role
We are seeking an analytical and strategic VP of Marketing to lead the growth, positioning, and expansion of UHSM and WeShare brands. This role is about more than marketing – it is about reshaping the way Americans think about healthcare. This person will be responsible for building awareness, trust, and advocacy to make UHSM a standout name in the U.S. healthcare industry.
The ideal candidate will further grow the UHSM and WeShare brands into a modern, digital-first, and highly credible brand that resonates with today’s consumers. This requires a leader who understands consumer financial behaviors, decision-making patterns, and the power of AI-driven insights. This is a hands-on leadership role that demands a strong strategic mindset, executional excellence, and a data-driven approach.
Key Responsibilities
Performance Marketing and Cost Per User/ROI Optimization
Lead performance marketing strategies that reduce cost per user and increase customer lifetime value. Oversee data-driven campaigns across digital, social, and traditional channels. Optimize lead generation and conversion funnels to maximize return on investment. Monitor and refine marketing initiatives based on campaign performance analytics.
Brand Execution and Engagement
Develop and execute a national brand strategy that increases brand awareness, engagement, affinity, and customer loyalty. Implement brand strategies to enhance awareness, engagement, and loyalty. Ensure consistent messaging that positions UHSM as a credible and accessible alternative to traditional health insurance Drive a long-term brand-building approach that steadily grows UHSM’s subscriber base while reinforcing its reputation in the market. Drive initiatives that connect with key audiences such as health-conscious individuals, cost-conscious families, and faith-driven communities
Open Enrollment and Cyclical Marketing
Plan and execute around open enrollment periods in the U.S., ensuring marketing efforts align with each phase of the cycle. Build a twelve-month strategy that follows a structured cycle: build-up to open enrollment, open enrollment period, post-enrollment engagement, and then repeat. Ensure marketing initiatives support each phase of the cycle, with clear targets for each open enrollment cycle. Develop marketing initiatives that simplify the health sharing concept and educate consumers on its benefits.
Market Expansion and Consumer Engagement
Identify and engage key audiences, including health-conscious individuals, cost-conscious families and faith-driven communities Ensure brand messaging speaks to transparency, affordability, simplicity, community, and superior care access. Work with strategic Christian partners, influencers, and advocates of change to expand UHSM’s reach, credibility and deepen consumer trust in health sharing.
Team and Strategic Collaboration with Leadership
Manage an in-house team and agencies overseas. Work closely with stakeholders to drive strategic initiatives, partnerships, and go-to-market strategies.
Required Qualifications
Bachelor’s Degree in Marketing, Communications, or related field. 8+ years in leadership or managerial roles within marketing and lead generation/go-to-market strategies Proven success in implementing and optimizing multi-channel marketing strategies at scale. Strong background in performance marketing, consumer engagement, and brand management. Data-driven approach with experience in cost-per-user optimization and campaign ROI analysis.
Preferred Qualifications
Master’s degree in Marketing , Communications, or a related field. 10+ years of leadership experience in marketing roles, particularly in healthcare, insurance, or related industries. Proven track record of developing and executing successful national brand-building strategies.
What we offer
Competitive salary and benefits package, including health , dental, and vision insurance, 403(b) with company match, and unlimited paid time off. The chance to make a meaningful impact in the lives of individuals and families seeking affordable healthcare solutions . Great culture where you work with the founders and key stakeholders in a relaxed, but innovative atmosphere. If you are a creative, results-driven, and highly motivated individual with a passion for social media, we encourage you to apply for this exciting opportunity!
UHSM is an Equal Opportunity Employer. Our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business needs. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care, Wellness and Fitness Services, and Non-profit Organizations Referrals increase your chances of interviewing at UHSM Health Share by 2x Get notified about new Vice President Marketing jobs in
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VP of Marketing
role at
UHSM Health Share Join to apply for the
VP of Marketing
role at
UHSM Health Share This range is provided by UHSM Health Share. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $190,000.00/yr Unite Health Share Ministries (UHSM) is a nonprofit, faith-based health sharing ministry that facilitates member-to-member health sharing among fellow Christians, serving as a connector to administer medical cost sharing. The UHSM mission is to help Christian families fulfill their God-given purpose to care for one another and to positively impact our communities. Headquartered in Norfolk, VA, UHSM takes a modern approach to health sharing that prioritizes holistic health and wellbeing. UHSM offers simple, fair, and friendly health share programs to its members.
About This Role
We are seeking an analytical and strategic VP of Marketing to lead the growth, positioning, and expansion of UHSM and WeShare brands. This role is about more than marketing – it is about reshaping the way Americans think about healthcare. This person will be responsible for building awareness, trust, and advocacy to make UHSM a standout name in the U.S. healthcare industry.
The ideal candidate will further grow the UHSM and WeShare brands into a modern, digital-first, and highly credible brand that resonates with today’s consumers. This requires a leader who understands consumer financial behaviors, decision-making patterns, and the power of AI-driven insights. This is a hands-on leadership role that demands a strong strategic mindset, executional excellence, and a data-driven approach.
Key Responsibilities
Performance Marketing and Cost Per User/ROI Optimization
Lead performance marketing strategies that reduce cost per user and increase customer lifetime value. Oversee data-driven campaigns across digital, social, and traditional channels. Optimize lead generation and conversion funnels to maximize return on investment. Monitor and refine marketing initiatives based on campaign performance analytics.
Brand Execution and Engagement
Develop and execute a national brand strategy that increases brand awareness, engagement, affinity, and customer loyalty. Implement brand strategies to enhance awareness, engagement, and loyalty. Ensure consistent messaging that positions UHSM as a credible and accessible alternative to traditional health insurance Drive a long-term brand-building approach that steadily grows UHSM’s subscriber base while reinforcing its reputation in the market. Drive initiatives that connect with key audiences such as health-conscious individuals, cost-conscious families, and faith-driven communities
Open Enrollment and Cyclical Marketing
Plan and execute around open enrollment periods in the U.S., ensuring marketing efforts align with each phase of the cycle. Build a twelve-month strategy that follows a structured cycle: build-up to open enrollment, open enrollment period, post-enrollment engagement, and then repeat. Ensure marketing initiatives support each phase of the cycle, with clear targets for each open enrollment cycle. Develop marketing initiatives that simplify the health sharing concept and educate consumers on its benefits.
Market Expansion and Consumer Engagement
Identify and engage key audiences, including health-conscious individuals, cost-conscious families and faith-driven communities Ensure brand messaging speaks to transparency, affordability, simplicity, community, and superior care access. Work with strategic Christian partners, influencers, and advocates of change to expand UHSM’s reach, credibility and deepen consumer trust in health sharing.
Team and Strategic Collaboration with Leadership
Manage an in-house team and agencies overseas. Work closely with stakeholders to drive strategic initiatives, partnerships, and go-to-market strategies.
Required Qualifications
Bachelor’s Degree in Marketing, Communications, or related field. 8+ years in leadership or managerial roles within marketing and lead generation/go-to-market strategies Proven success in implementing and optimizing multi-channel marketing strategies at scale. Strong background in performance marketing, consumer engagement, and brand management. Data-driven approach with experience in cost-per-user optimization and campaign ROI analysis.
Preferred Qualifications
Master’s degree in Marketing , Communications, or a related field. 10+ years of leadership experience in marketing roles, particularly in healthcare, insurance, or related industries. Proven track record of developing and executing successful national brand-building strategies.
What we offer
Competitive salary and benefits package, including health , dental, and vision insurance, 403(b) with company match, and unlimited paid time off. The chance to make a meaningful impact in the lives of individuals and families seeking affordable healthcare solutions . Great culture where you work with the founders and key stakeholders in a relaxed, but innovative atmosphere. If you are a creative, results-driven, and highly motivated individual with a passion for social media, we encourage you to apply for this exciting opportunity!
UHSM is an Equal Opportunity Employer. Our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business needs. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability. Seniority level
Seniority level Executive Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care, Wellness and Fitness Services, and Non-profit Organizations Referrals increase your chances of interviewing at UHSM Health Share by 2x Get notified about new Vice President Marketing jobs in
Orange, CA . Vans: Vice President, Chief Marketing Officer
Vice President - Global Upstream Marketing, EP
Irvine, CA $194,000.00-$356,500.00 5 days ago Vice President of Integrated Marketing & Strategy
Irvine, CA $180,000.00-$250,000.00 2 weeks ago Irvine, CA $227,310.00-$253,292.00 5 days ago Costa Mesa, CA A$230,000.00-A$260,000.00 21 hours ago Santa Ana, CA $192,400.00-$256,525.00 2 weeks ago Irvine, CA $130,000.00-$150,000.00 1 month ago Head of Human Resources - Hemp / Cannabis Brands
Santa Fe Springs, CA $110,000.00-$140,000.00 1 day ago Vice President, Digital Marketing & Paid Media
Irvine, CA $180,000.00-$250,000.00 2 weeks ago Executive Director, Marketing & Communications
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Irvine, CA $146,000.00-$251,850.00 1 week ago Santa Ana, CA $192,400.00-$256,525.00 3 weeks ago Vice President of Marketing & E-Commerce
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Irvine, CA $177,000.00-$336,000.00 1 week ago Santa Fe Springs, CA $110,000.00-$140,000.00 2 weeks ago Marketing Operations Specialist - Campaign (Bilingual in Mandarin)
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Director of Management and Leadership Development - AA
Irvine, CA $137,500.00-$261,000.00 2 weeks ago United States $175,000.00-$350,000.00 2 weeks ago West Covina, CA $1,250.00-$1,500.00 2 weeks ago Orange, CA $190,000.00-$220,000.00 1 week ago Operations Executive Director Early Learning (Head Start/Early Head Start) - YMCA of Metropolitan Los Angeles
Maywood, CA $82,400.00-$88,665.00 1 month ago Irvine, CA $130,000.00-$205,000.00 4 weeks ago Marketing Manager - Direct to Consumer Services
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