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Highwoods Properties

Division Marketing Specialist

Highwoods Properties, Atlanta, Georgia, United States, 30383

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Division Marketing Specialist

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Division Marketing Specialist

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Highwoods Properties Get AI-powered advice on this job and more exclusive features. Why Join Us?

At Highwoods, we’re more than just a commercial real estate company—we’re in the business of creating remarkable workplaces that inspire and support growth, community, and connection. Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. Through a blend of innovation, care, and commitment to quality, we deliver exceptional spaces that are worth the commute, add value to our customers, and positively impact our communities. Why Join Us?

At Highwoods, we’re more than just a commercial real estate company—we’re in the business of creating remarkable workplaces that inspire and support growth, community, and connection. Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. Through a blend of innovation, care, and commitment to quality, we deliver exceptional spaces that are worth the commute, add value to our customers, and positively impact our communities.

Our Vision in Action

People-Focused Culture: As a Highwoods teammate, you’ll work in a supportive environment where your growth and success are as important as that of our customers. Customer-Centric Design: Everything we do is driven by the goal of delivering greater value to our customers, their teams, and our shareholders. Community Vitality: We build and operate spaces that are more than workplaces; they are vibrant parts of the community where success and creativity flourish.

Ready to make an impact?

Join us as we lead the evolution of commercial real estate for the benefit of our customers, communities, and investors. Let’s create exceptional experiences and environments together.

Key Responsibilities

Marketing Strategy & Execution:

Coordinate and implement overall marketing initiatives for the division Prepare the annual marketing budget and reconcile monthly expenses Track and report on local marketing program performance and ROI Identify partnership marketing opportunities and external initiatives to leverage assets

Creative Development & Brand Management

Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media) Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs Ensure brand consistency across all platforms and materials Manage promotional item purchases and inventory for gifts and events

Digital Marketing & Online Presence

Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.) Update and manage property pages on the company website Maintain and update CRM and marketing database (Salesforce/List Master)

Leasing Support & Sales Enablement

Develop and maintain detailed familiarity with all properties and suites in the division Create or update leasing proposal template designs Develop and maintain a “Featured Property” guidebook for use in analyst presentations and property tours Track set-up and standards of vacant space presentation

Event Planning & Customer Engagement

Plan and coordinate broker, customer, and office social events Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup

Collaboration & Cross-Functional Coordination

Partner with internal teams (leasing, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and customer experience). Support special projects as needed

Qualifications

Education & Experience:

Bachelor’s degree in Marketing, Communications, Business, or related field 3–5 years of experience in marketing or a similar role involving property marketing and branding Experience managing marketing budgets and tracking ROI Event planning or corporate event coordination experience is a plus Proficient in Social Media marketing including LinkedIn, Instagram, etc Experience working in commercial real estate (a plus but not required)

Technical Skills

Proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to Powerpoint, Word, and Excel Familiarity with CRM systems (Salesforce/List Master preferred). Strong understanding of email marketing platforms and digital marketing tools Experience with property listing platforms (CoStar, LoopNet, etc.) a plus but not required

Marketing & Communication Skills

Strong written and verbal communication skills Ability to create compelling marketing collateral and messaging Understanding of brand consistency and design principles Ability to manage social media and e-marketing strategies on LinkedIn and Instagram

Organizational & Project Management Skills

Excellent organizational skills with the ability to manage multiple projects simultaneously. Strong attention to detail and accuracy Proven ability to meet deadlines and coordinate with multiple stakeholders.

Interpersonal & Team Collaboration

Strong interpersonal skills and a customer-service mindset Versatile/flexible with ability and willingness to take on responsibilities, tasks and requests Ability to work independently and collaboratively in a fast-paced environment

Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Referrals increase your chances of interviewing at Highwoods Properties by 2x Sign in to set job alerts for “Marketing Specialist” roles.

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