Lodgco Hospitality
Join to apply for the
Director of Sales
role at
Lodgco Hospitality
4 days ago • Be among the first 25 applicants
Base pay range $60,000.00/yr - $60,000.00/yr
Join our team at the newly renovated Courtyard by Marriott Traverse City!
Job Summary The Director of Sales will be accountable for developing and implementing the comprehensive sales strategy for their assigned properties.
Essential Job Functions
Develop and execute marketing and sales strategies for each hotel/deployed segment (Marketing Plan, Quarterly action plans)
Execute key brand initiatives
Ensure brand website has correct and relevant information
Demonstrate guest service by responding to guests’ needs promptly and with enthusiasm
Knowledge of all corporate and group business in the market and where that business stays
Solicit new business from key demand generators by deployed segment
Identify and maintain communications with the hotel’s key accounts and re-solicit repeat business
Develop relationships within community to strengthen and expand customer base
Attend local networking, trade show, and CVB events
Market the hotel through local advertising, blitzes, direct mail, etc.
Read and understand sales budgets while meeting and/or exceeding budgeted revenue
Participate in weekly revenue meetings
Complete Displacement Analysis as needed
Complete weekly and monthly sales reports
Review daily reports for new opportunities and analyze for revenue opportunities
Analyze competition’s strengths and weaknesses for each market segment
Meet or exceed weekly/month activity goals (site tours, sales calls, tele-prospecting and cold calls)
Maintain account files in sales CRM with all activities tracked for each account
Create customer correspondence as required – sales agreements, proposals, bi-annual account reviews and thank you letters
Confirm all groups and meeting details prior to arrival
Communicate with hotel team for execution of group’s needs (BEO’s and group resumes)
Greet meeting/event contacts for each meeting and confirm clients’ expectations. (GM/AGM to assist)
Maintain a tracking system for all meetings and groups. All groups are to be loaded in the sales CRM
Build and maintain group blocks
Execute in house referrals and solicitation programs
Hold front desk accountable for accurate account tracking in reservation system
Complete and distribute group resumes to the operations staff prior to the posting of the weekly schedules to ensure proper staffing levels
Competencies
Strong Leadership and Teamwork abilities
Communication both verbal and written
Computer software skills
Time management and problem‑solving skills
Self‑motivated, well organized, and goal‑oriented
Required/Preferred Education and Experience
3 or more years of hotel experience, preferably hotel sales experience
Hospitality or Business degree is a plus
Benefits We Offer
Career development & work‑life balance
Paid time off
Travel and hotel discounts
Health, dental, & vision insurance options
401(k) with company match
Incentive‑based earning potential
And more!
Expected Hours of Work Some flexibility of hours is allowed, but the employee must be available during core business hours (generally recognized as 8 am to 5 pm Monday – Friday).
Expectation is approximately 40 hours per week. Occasional evening and weekend work is required.
Additional Eligibility Requirements Valid driver’s license and safe driving record – satisfactory criminal background screening required – professional references.
EEO Statement In accordance with all applicable local, state, and federal laws, Lodgco is committed to a policy of nondiscrimination and equal employment. This policy requires that all decisions involving hiring, promotion, transfer, compensation, benefits, training, discipline, and all other personnel practices and terms or conditions of employment will be made without regard to race, color, religion, sex, age, national origin, disability, genetic information, height, weight, marital status, veteran status, sexual orientation or any other protected characteristic under state, federal, or local law. Lodgco also prohibits retaliation against any employee because the employee has engaged in an activity that is protected under state, federal, or local law. Employee signature below constitutes employee understanding of the requirements, essential functions and duties of the position.
About Lodgco At Lodgco, we believe that hospitality success is driven by unwavering dedication, a vibrant workplace culture, and impactful narratives. We believe in investing in our team’s development to deliver a superior customer experience and achieve success together. For three decades, Lodgco Hospitality has set the standard for hospitality success. We are committed to revenue growth and maximizing the value of the assets we manage while fostering a supportive environment for our employees. Join us in elevating hotel operations and maximizing profitability.
To learn more about our growing company, please visit www.lodgco.net.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Sales and Business Development
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Director of Sales
role at
Lodgco Hospitality
4 days ago • Be among the first 25 applicants
Base pay range $60,000.00/yr - $60,000.00/yr
Join our team at the newly renovated Courtyard by Marriott Traverse City!
Job Summary The Director of Sales will be accountable for developing and implementing the comprehensive sales strategy for their assigned properties.
Essential Job Functions
Develop and execute marketing and sales strategies for each hotel/deployed segment (Marketing Plan, Quarterly action plans)
Execute key brand initiatives
Ensure brand website has correct and relevant information
Demonstrate guest service by responding to guests’ needs promptly and with enthusiasm
Knowledge of all corporate and group business in the market and where that business stays
Solicit new business from key demand generators by deployed segment
Identify and maintain communications with the hotel’s key accounts and re-solicit repeat business
Develop relationships within community to strengthen and expand customer base
Attend local networking, trade show, and CVB events
Market the hotel through local advertising, blitzes, direct mail, etc.
Read and understand sales budgets while meeting and/or exceeding budgeted revenue
Participate in weekly revenue meetings
Complete Displacement Analysis as needed
Complete weekly and monthly sales reports
Review daily reports for new opportunities and analyze for revenue opportunities
Analyze competition’s strengths and weaknesses for each market segment
Meet or exceed weekly/month activity goals (site tours, sales calls, tele-prospecting and cold calls)
Maintain account files in sales CRM with all activities tracked for each account
Create customer correspondence as required – sales agreements, proposals, bi-annual account reviews and thank you letters
Confirm all groups and meeting details prior to arrival
Communicate with hotel team for execution of group’s needs (BEO’s and group resumes)
Greet meeting/event contacts for each meeting and confirm clients’ expectations. (GM/AGM to assist)
Maintain a tracking system for all meetings and groups. All groups are to be loaded in the sales CRM
Build and maintain group blocks
Execute in house referrals and solicitation programs
Hold front desk accountable for accurate account tracking in reservation system
Complete and distribute group resumes to the operations staff prior to the posting of the weekly schedules to ensure proper staffing levels
Competencies
Strong Leadership and Teamwork abilities
Communication both verbal and written
Computer software skills
Time management and problem‑solving skills
Self‑motivated, well organized, and goal‑oriented
Required/Preferred Education and Experience
3 or more years of hotel experience, preferably hotel sales experience
Hospitality or Business degree is a plus
Benefits We Offer
Career development & work‑life balance
Paid time off
Travel and hotel discounts
Health, dental, & vision insurance options
401(k) with company match
Incentive‑based earning potential
And more!
Expected Hours of Work Some flexibility of hours is allowed, but the employee must be available during core business hours (generally recognized as 8 am to 5 pm Monday – Friday).
Expectation is approximately 40 hours per week. Occasional evening and weekend work is required.
Additional Eligibility Requirements Valid driver’s license and safe driving record – satisfactory criminal background screening required – professional references.
EEO Statement In accordance with all applicable local, state, and federal laws, Lodgco is committed to a policy of nondiscrimination and equal employment. This policy requires that all decisions involving hiring, promotion, transfer, compensation, benefits, training, discipline, and all other personnel practices and terms or conditions of employment will be made without regard to race, color, religion, sex, age, national origin, disability, genetic information, height, weight, marital status, veteran status, sexual orientation or any other protected characteristic under state, federal, or local law. Lodgco also prohibits retaliation against any employee because the employee has engaged in an activity that is protected under state, federal, or local law. Employee signature below constitutes employee understanding of the requirements, essential functions and duties of the position.
About Lodgco At Lodgco, we believe that hospitality success is driven by unwavering dedication, a vibrant workplace culture, and impactful narratives. We believe in investing in our team’s development to deliver a superior customer experience and achieve success together. For three decades, Lodgco Hospitality has set the standard for hospitality success. We are committed to revenue growth and maximizing the value of the assets we manage while fostering a supportive environment for our employees. Join us in elevating hotel operations and maximizing profitability.
To learn more about our growing company, please visit www.lodgco.net.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Sales and Business Development
#J-18808-Ljbffr