IDERA Software
About ApilayerApilayer is a leading provider of powerful, scalable APIs used by developers and businesses worldwide. We deliver reliable data solutions that help companies build, automate, and optimize their products. As we continue to expand our global footprint, we are looking for a skilled PPC Consultant to drive high-impact paid acquisition strategies across our portfolio.
Role Overview The PPC Consultant will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms. This role requires deep expertise in PPC strategy, data-driven decision-making, and performance optimization. You will work closely with our growth, product, and marketing teams to increase conversions, reduce acquisition costs, and scale our campaigns efficiently.
Key Responsibilities
Develop and manage PPC campaigns across Google Ads, Bing, LinkedIn, and other relevant platforms
Conduct keyword research, audience targeting, and competitor analysis
Monitor and optimize campaign performance to improve CTR, conversions, and ROAS
Create compelling ad copy and collaborate with design teams for engaging creatives
Perform regular A/B testing on ads, landing pages, and targeting strategies
Analyze performance data and provide actionable insights and recommendations
Manage budgets, forecast performance, and ensure cost-efficient spending
Stay updated on industry trends, platform changes, and best practices
Prepare detailed performance reports and present findings to the team
Qualifications
Proven experience as a PPC Specialist/Consultant managing high-volume campaigns
Strong proficiency with Google Ads, Google Analytics, and other paid media tools
Excellent analytical skills with the ability to interpret data and make strategic decisions
Experience with SaaS or API-based solutions is a strong plus
Strong copywriting skills and familiarity with A/B testing methodologies
Ability to work independently and deliver results in a fast-paced environment
Strong communication and presentation skills
Preferred Experience
Experience with technical or developer-focused products
Familiarity with conversion tracking, tagging, and marketing automation tools
Background in performance marketing for B2B SaaS
#J-18808-Ljbffr
Role Overview The PPC Consultant will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms. This role requires deep expertise in PPC strategy, data-driven decision-making, and performance optimization. You will work closely with our growth, product, and marketing teams to increase conversions, reduce acquisition costs, and scale our campaigns efficiently.
Key Responsibilities
Develop and manage PPC campaigns across Google Ads, Bing, LinkedIn, and other relevant platforms
Conduct keyword research, audience targeting, and competitor analysis
Monitor and optimize campaign performance to improve CTR, conversions, and ROAS
Create compelling ad copy and collaborate with design teams for engaging creatives
Perform regular A/B testing on ads, landing pages, and targeting strategies
Analyze performance data and provide actionable insights and recommendations
Manage budgets, forecast performance, and ensure cost-efficient spending
Stay updated on industry trends, platform changes, and best practices
Prepare detailed performance reports and present findings to the team
Qualifications
Proven experience as a PPC Specialist/Consultant managing high-volume campaigns
Strong proficiency with Google Ads, Google Analytics, and other paid media tools
Excellent analytical skills with the ability to interpret data and make strategic decisions
Experience with SaaS or API-based solutions is a strong plus
Strong copywriting skills and familiarity with A/B testing methodologies
Ability to work independently and deliver results in a fast-paced environment
Strong communication and presentation skills
Preferred Experience
Experience with technical or developer-focused products
Familiarity with conversion tracking, tagging, and marketing automation tools
Background in performance marketing for B2B SaaS
#J-18808-Ljbffr