Checkbox
Senior Product Marketing Manager
Full-time | Hybrid NYC
Checkbox is a VC‑backed technology start‑up entering our scale‑up phase following a successful Series A funding round. Our mission is to enable meaningful work for all by empowering non‑technical teams to build and automate their own workflows. We believe the power of digital creation should be accessible to everyone, not just IT teams.
Our platform is used by global organisations including Deloitte, Coca‑Cola, Allianz, and the Singapore Government. More recently, we expanded beyond automation with the launch of our AI‑powered Matter Management product – the “JIRA for lawyers.” This forms part of our broader vision to become the Legal Service Hub within organisations, powering how legal work is raised, allocated, managed, and resolved.
We are a tight‑knit, high‑performing team of around 50 people across the United States, Australia, and Asia, including Forbes 30 Under 30 co‑founders and leaders from global SaaS success stories. Our culture is open, direct, collaborative, and built on trust and continuous growth. Learn more about what makes someone a “Checkmate”: https://www.checkbox.ai/core-values.
The Role We’re looking for a Senior Product Marketing Manager to play a crucial role in shaping the story of our platform and influencing how we build, sell, and market Checkbox going forward. As Senior PMM, you’ll develop product positioning, drive go‑to‑market strategies, and enable the revenue organisation to sell our platform with confidence and clarity. You will translate complex capabilities into crisp value propositions, equip sales with tools to win, and lead launches that move the market.
What You’ll Do
Develop compelling value propositions rooted in customer outcomes, use cases, and market trends
Create product marketing assets including one‑pagers, newsletters, product videos, and website content
Develop and own a product launch approach that aligns with the roadmap, highlights differentiators, introduces key features, and educates customers and prospects
Design and execute an enablement program that educates Sales, Business Development, and Partners on the product, ICPs, use cases, and customer stories
Build pitch decks, narratives, battlecards, ROI calculators, objection handling guides, and competitive briefs
Drive improvements in onboarding efficiency and win rates
Conduct customer interviews, win/loss analysis, and usage research
Capture market intelligence including buyer personas, competitive landscape, customer research, and emerging trends
Help internal teams (Product, Sales, Marketing, CS) leverage insights to inform strategy
Analyze competitors and market shifts to guide positioning, roadmap differentiation, and sales strategy
Who You Are
6–10 years of product marketing experience in high‑growth B2B SaaS; experience in the legal market is a plus
Exceptional communicator skilled at crafting clear, differentiated messaging
Strong relationship‑builder with experience aligning diverse stakeholders to move projects forward
Ability to build playbooks and co‑selling narratives for partners
Experience training and enabling internal teams on messaging and positioning
Strong technical acumen; able to understand complex product capabilities and translate them into customer value
Proficient in using data to measure impact and guide decision‑making
Operates with speed, accountability, and ownership
Why Join Us
Competitive salary and equity
Hybrid working environment with team days in our NYC office
Personal learning and development budget
Flexible leave policy
Expense policy and salary sacrifice options for work‑related items
Modern office environment with team social spaces
Company‑wide events including off‑sites, Friday gatherings, and team celebrations
Transparent, supportive culture where questions and feedback are encouraged
Join a team that is scaling rapidly and play a formative role in shaping a category‑defining product
New York, NY $121,000.00-$214,000.00 (4 days ago)
Referrals increase your chances of interviewing at Checkbox by 2x
#J-18808-Ljbffr
Checkbox is a VC‑backed technology start‑up entering our scale‑up phase following a successful Series A funding round. Our mission is to enable meaningful work for all by empowering non‑technical teams to build and automate their own workflows. We believe the power of digital creation should be accessible to everyone, not just IT teams.
Our platform is used by global organisations including Deloitte, Coca‑Cola, Allianz, and the Singapore Government. More recently, we expanded beyond automation with the launch of our AI‑powered Matter Management product – the “JIRA for lawyers.” This forms part of our broader vision to become the Legal Service Hub within organisations, powering how legal work is raised, allocated, managed, and resolved.
We are a tight‑knit, high‑performing team of around 50 people across the United States, Australia, and Asia, including Forbes 30 Under 30 co‑founders and leaders from global SaaS success stories. Our culture is open, direct, collaborative, and built on trust and continuous growth. Learn more about what makes someone a “Checkmate”: https://www.checkbox.ai/core-values.
The Role We’re looking for a Senior Product Marketing Manager to play a crucial role in shaping the story of our platform and influencing how we build, sell, and market Checkbox going forward. As Senior PMM, you’ll develop product positioning, drive go‑to‑market strategies, and enable the revenue organisation to sell our platform with confidence and clarity. You will translate complex capabilities into crisp value propositions, equip sales with tools to win, and lead launches that move the market.
What You’ll Do
Develop compelling value propositions rooted in customer outcomes, use cases, and market trends
Create product marketing assets including one‑pagers, newsletters, product videos, and website content
Develop and own a product launch approach that aligns with the roadmap, highlights differentiators, introduces key features, and educates customers and prospects
Design and execute an enablement program that educates Sales, Business Development, and Partners on the product, ICPs, use cases, and customer stories
Build pitch decks, narratives, battlecards, ROI calculators, objection handling guides, and competitive briefs
Drive improvements in onboarding efficiency and win rates
Conduct customer interviews, win/loss analysis, and usage research
Capture market intelligence including buyer personas, competitive landscape, customer research, and emerging trends
Help internal teams (Product, Sales, Marketing, CS) leverage insights to inform strategy
Analyze competitors and market shifts to guide positioning, roadmap differentiation, and sales strategy
Who You Are
6–10 years of product marketing experience in high‑growth B2B SaaS; experience in the legal market is a plus
Exceptional communicator skilled at crafting clear, differentiated messaging
Strong relationship‑builder with experience aligning diverse stakeholders to move projects forward
Ability to build playbooks and co‑selling narratives for partners
Experience training and enabling internal teams on messaging and positioning
Strong technical acumen; able to understand complex product capabilities and translate them into customer value
Proficient in using data to measure impact and guide decision‑making
Operates with speed, accountability, and ownership
Why Join Us
Competitive salary and equity
Hybrid working environment with team days in our NYC office
Personal learning and development budget
Flexible leave policy
Expense policy and salary sacrifice options for work‑related items
Modern office environment with team social spaces
Company‑wide events including off‑sites, Friday gatherings, and team celebrations
Transparent, supportive culture where questions and feedback are encouraged
Join a team that is scaling rapidly and play a formative role in shaping a category‑defining product
New York, NY $121,000.00-$214,000.00 (4 days ago)
Referrals increase your chances of interviewing at Checkbox by 2x
#J-18808-Ljbffr