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Upsellplus

Head of Growth

Upsellplus, New York, New York, us, 10261

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We help the largest 1% of Shopify stores to grow their revenue across their online storefront, by improving AOV and conversion.

Our need to hire We are a profitable, fast-growing solution Shopify brands with strong product‑market fit. Our target customers are brands with $10m -$150m/yr in online sales.

We’re now looking for a Shopify ecosystem growth lead. Someone who can own acquisition, scale our existing channels, and build new ones.

You will be responsible for accelerating our growth across:

Shopify App Store SEO & CRO/ASO

Google Ads (search + display + remarketing)

Shopify agency partnerships

LLM optimization:GEO

Landing page optimization & onboarding conversion

Measurement, attribution, and growth analytics

This is a role for someone who knows how to market to the Shopify ecosystem. And can market across all channels, inlcuding LLM's, Linkedin, Twitter, App store, Paid ads, Email, Partnerships, Youtube and others.

We are at a 7 figure ARR and growing 60‑70% YoY. Your work will directly impact our trajectory 2‑3x our revenue and beyond.

What we’re looking for What you’ll own:

1. Shopify App Store Growth

Optimize listing copy, screenshots, video, pricing

Launch and optimize experiments to lift install → activation → paid

Increase review volume and velocity

Analyze competitors and category trends

2. Google Ads Scaling

Take over existing campaigns and optimize them for ROAS

Launch new keyword campaigns, competitor campaigns, and remarketing

Run structured experiments weekly

Scale budget when profitable

Continuously improve quality score + landing page relevance

Goal: Profitably scale spend 2‑5×.

3. Shopify Agency Partnerships

Take over existing campaigns and optimize them for ROAS

Identify top agencies and partners globally

Run outreach, set up demos and maintain relationships

Build a referral program for agencies

Create co‑marketing content and partner guides

Track partner performance

4. Analytics & Growth Measurement

Build dashboards for CAC, ROAS, LTV, conversion rates. Model growth scenarios and forecast ARR. Attribute results to channels clearly.

You The ideal candidate has:

Background in marketing saas to Shopify merchants

Knowledge of the Shopify ecosystem

Strong experience with running marketing experiments independently from start to finish and scaling up the ones that work

Knowing how to execute this yourself is key. The founder will help you, but you’re the pilot and will execute your own plans. Over time, you’ll hire people to help you execute. The more growth you can deliver, the more people we can hire.

A ‘Get Stuff Done’ mentality and ability to be proactive, see problems and work through them independently

Strong technical English skills, both written and spoken

Async and remote work at a profitable company, that grows 100% year over year. No growth at all costs

AI fluency. MCP, prompting, agent coordination, you know how to use AI to achieve more

Our tool stack Webflow, Notion, Figma, Firebase, Google BigQuery, ChatGPTPro, Slack, Jira, Loom, Mantle, Windsurf.

Why us? We have clear traction and are ready to breakout as a leader in the Shopify space.

We operate as a truly remote‑first, async‑first company, allowing you to work when and where you are most productive. Results matter more than hours on the clock. But results matter a lot.

We want someone who wants the challenge and work of being an early employee. Beyond that, we would require someone who is:

Overly communicative (written)

Has very high attention to detail

Full time and all in

Hiring process

Intro call:

An initial video call with our founder

CMO call:

Talk to the CMO who’s advising us

References:

We talk to 2‑3 people that you worked with before

Location:

In office in New York or remote

Work Schedule:

Flexible

Compensation:

Market competitive salary with clear bonus system tied to company results

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