Booyah Advertising
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Programmatic Media Trader
role at
Booyah Advertising
This range is provided by Booyah Advertising. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $55,000.00/yr - $77,500.00/yr
Overview Booyah Advertising is seeking a driven, detail-oriented, full-time Programmatic Media Trader to manage all aspects of executing and analyzing various clients’ media (display, video, audio) campaigns. The Programmatic Media Trader is knowledgeable of the nuances across DSP platforms and has a passion for using data to drive decisions. This person serves as the day-to-day client contact for programmatic media efforts and is accountable for improving the performance of media campaigns.
Responsibilities
Be an “expert” on all Trade Desk offerings and opportunities including all ad units, targeting options/providers and inventory sources
Fully execute multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management
Lead weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
Ensure quality control of campaigns, implementing and adhering to a rigorous QA process
Once campaigns are live, optimize performance based on agreed-upon key performance indicators
Maintain a positive working relationship with client while clearly communicating the value of overall programmatic efforts
Identify and present new opportunities and areas for growth to client to improve their media programs
Review all reporting metrics comprehensively, analyze and identify performance drivers, and communicate account health through data storytelling
Manage budgeting on a daily, weekly, monthly, and quarterly basis
Leverage and maintain strong relationships with media partners, work with partners on an ongoing basis to consult on status and performance of campaigns
Develop client presentations and present to the client when needed
Create and execute ongoing testing plans for ad units, creative, landing pages, industry betas, etc.
Serve as a mentor/coach to Coordinators
Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA
Requirements
1.5+ years of client-facing experience within media (display, video, audio)
Must have experience managing budgets upwards of $1MM/month
Hands on experience in DSPs, including but not limited to campaign trafficking, development, execution, and optimization
Experience with ad server technology, preferably Campaign Manager 360
Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.
In depth knowledge of Microsoft Excel, PowerPoint, and Data Analytics tools
Demonstrated analytical mindset and skills
An eagerness for career progression in AdTech
Excellent interpersonal skills, including both written and verbal communication
A self-starter with strong multi-tasking ability and close attention to detail
Eye for creative and ad copy
Ambition and drive to produce great results for clients
Understanding of responsibility and willingness/desire to go above and beyond given tasks
Ability to work under pressure
Culture Booyah is a full-service digital agency based in sunny Denver, CO. We partner with companies who believe in using digital to drive their business forward. With real, straightforward relationships at the core of what we do, we manage over $100M in media each year for brands like Western Union, Living Proof, Dermalogica, Unilever, Dish, Stio, Aspen Skiing Company, and Shane Co.
Our commitment to company culture has been recognized by Ad Age, Built In CO, The Denver Post, Outside, and Inc. Come experience it for yourself!
#1 on The Denver Post’s Top Workplaces #9 on Ad Age’s Best Places to Work List #10 on Outside’s 50 Best Places to Work Honoree on Inc.’s Best Workplaces and Built In’s Best Places to Work Colorado
Benefits Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Tuition assistance Disability insurance
#J-18808-Ljbffr
Programmatic Media Trader
role at
Booyah Advertising
This range is provided by Booyah Advertising. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $55,000.00/yr - $77,500.00/yr
Overview Booyah Advertising is seeking a driven, detail-oriented, full-time Programmatic Media Trader to manage all aspects of executing and analyzing various clients’ media (display, video, audio) campaigns. The Programmatic Media Trader is knowledgeable of the nuances across DSP platforms and has a passion for using data to drive decisions. This person serves as the day-to-day client contact for programmatic media efforts and is accountable for improving the performance of media campaigns.
Responsibilities
Be an “expert” on all Trade Desk offerings and opportunities including all ad units, targeting options/providers and inventory sources
Fully execute multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management
Lead weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
Ensure quality control of campaigns, implementing and adhering to a rigorous QA process
Once campaigns are live, optimize performance based on agreed-upon key performance indicators
Maintain a positive working relationship with client while clearly communicating the value of overall programmatic efforts
Identify and present new opportunities and areas for growth to client to improve their media programs
Review all reporting metrics comprehensively, analyze and identify performance drivers, and communicate account health through data storytelling
Manage budgeting on a daily, weekly, monthly, and quarterly basis
Leverage and maintain strong relationships with media partners, work with partners on an ongoing basis to consult on status and performance of campaigns
Develop client presentations and present to the client when needed
Create and execute ongoing testing plans for ad units, creative, landing pages, industry betas, etc.
Serve as a mentor/coach to Coordinators
Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA
Requirements
1.5+ years of client-facing experience within media (display, video, audio)
Must have experience managing budgets upwards of $1MM/month
Hands on experience in DSPs, including but not limited to campaign trafficking, development, execution, and optimization
Experience with ad server technology, preferably Campaign Manager 360
Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.
In depth knowledge of Microsoft Excel, PowerPoint, and Data Analytics tools
Demonstrated analytical mindset and skills
An eagerness for career progression in AdTech
Excellent interpersonal skills, including both written and verbal communication
A self-starter with strong multi-tasking ability and close attention to detail
Eye for creative and ad copy
Ambition and drive to produce great results for clients
Understanding of responsibility and willingness/desire to go above and beyond given tasks
Ability to work under pressure
Culture Booyah is a full-service digital agency based in sunny Denver, CO. We partner with companies who believe in using digital to drive their business forward. With real, straightforward relationships at the core of what we do, we manage over $100M in media each year for brands like Western Union, Living Proof, Dermalogica, Unilever, Dish, Stio, Aspen Skiing Company, and Shane Co.
Our commitment to company culture has been recognized by Ad Age, Built In CO, The Denver Post, Outside, and Inc. Come experience it for yourself!
#1 on The Denver Post’s Top Workplaces #9 on Ad Age’s Best Places to Work List #10 on Outside’s 50 Best Places to Work Honoree on Inc.’s Best Workplaces and Built In’s Best Places to Work Colorado
Benefits Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Tuition assistance Disability insurance
#J-18808-Ljbffr