Okta
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Marketing AI Systems & Process Manager
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Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. About the Role
At Okta, the AI strategy aims to revolutionize customer engagement and business operations. For this strategy to succeed, a deep, practical understanding of current GTM motions is essential. The
Marketing AI Systems & Process Manager
is a strategic and critical role designed to connect Technology Data & Insight, Marketing Operations, and the Marketing business unit to build and scale AI Marketing initiatives. Key Responsibilities
AI Operations & Strategy: partner with Marketing AI team to design AI strategy and roadmap, define architecture, select technologies. Process Mapping & Optimization: conduct discovery, document workflows, identify bottlenecks and AI automation opportunities. AI Use Case Translation & Implementation: translate business needs into AI solution requirements, oversee model implementation and API delivery, build AI workflows in Marketo, 6sense, Zapier, etc. Collaboration & Stakeholder Management: work with data scientists, engineers, and marketing leaders to govern and scale AI initiatives. Tool Ownership & Governance: administer GTM AI applications, develop best practices, ensure data integrity and security. Data Architecture & Pipelines: collaborate on data flows, lakes, and semantic mappings for AI models. Risk Management & Ethical AI: work with security and risk leaders to ensure compliance and ethical AI practices. Innovation & Continuous Improvement: stay informed on emerging AI trends, audit tools, and improve AI services. Qualifications
5+ years in Marketing Operations, Solutions Architecture, or related role. Expertise in business process mapping and re-engineering, proficient with Visio or Lucidchart. Experience managing cross-functional projects from discovery to implementation. Strong analytical and detail-oriented approach. Knowledge of machine learning, data pipelines, cloud infrastructure, APIs, AI/ML frameworks, and DevOps tools. Direct experience with major GTM systems (Salesforce, Marketo, 6sense, Tableau). Understanding of data governance, quality, security, and lifecycle. Ability to design scalable, secure systems for AI operations. Excellent communication and stakeholder management skills. Preferred: Lean/Six Sigma, experience with AI tools, change management, SQL/BI tools, advanced analytics frameworks. Who You Are
Process-obsessed, driven to create efficient workflows. Curious, analytical, and adept at complex systems. Innovator balancing technology vision with practical implementation. Collaborative builder, comfortable partnering across teams. Change leader who promotes an AI-driven mindset. Compensation & Benefits
Base salary range for the San Francisco Bay area: $140,000—$210,000. For other California locations: $125,000—$178,000. Includes equity (where applicable), bonus, health benefits, 401(k), PTO, and parental leave. Equal Opportunity Statement
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider candidates with arrest and conviction records, consistent with applicable laws. If you need an accommodation, please use this form to request it. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
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Marketing AI Systems & Process Manager
role at
Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. About the Role
At Okta, the AI strategy aims to revolutionize customer engagement and business operations. For this strategy to succeed, a deep, practical understanding of current GTM motions is essential. The
Marketing AI Systems & Process Manager
is a strategic and critical role designed to connect Technology Data & Insight, Marketing Operations, and the Marketing business unit to build and scale AI Marketing initiatives. Key Responsibilities
AI Operations & Strategy: partner with Marketing AI team to design AI strategy and roadmap, define architecture, select technologies. Process Mapping & Optimization: conduct discovery, document workflows, identify bottlenecks and AI automation opportunities. AI Use Case Translation & Implementation: translate business needs into AI solution requirements, oversee model implementation and API delivery, build AI workflows in Marketo, 6sense, Zapier, etc. Collaboration & Stakeholder Management: work with data scientists, engineers, and marketing leaders to govern and scale AI initiatives. Tool Ownership & Governance: administer GTM AI applications, develop best practices, ensure data integrity and security. Data Architecture & Pipelines: collaborate on data flows, lakes, and semantic mappings for AI models. Risk Management & Ethical AI: work with security and risk leaders to ensure compliance and ethical AI practices. Innovation & Continuous Improvement: stay informed on emerging AI trends, audit tools, and improve AI services. Qualifications
5+ years in Marketing Operations, Solutions Architecture, or related role. Expertise in business process mapping and re-engineering, proficient with Visio or Lucidchart. Experience managing cross-functional projects from discovery to implementation. Strong analytical and detail-oriented approach. Knowledge of machine learning, data pipelines, cloud infrastructure, APIs, AI/ML frameworks, and DevOps tools. Direct experience with major GTM systems (Salesforce, Marketo, 6sense, Tableau). Understanding of data governance, quality, security, and lifecycle. Ability to design scalable, secure systems for AI operations. Excellent communication and stakeholder management skills. Preferred: Lean/Six Sigma, experience with AI tools, change management, SQL/BI tools, advanced analytics frameworks. Who You Are
Process-obsessed, driven to create efficient workflows. Curious, analytical, and adept at complex systems. Innovator balancing technology vision with practical implementation. Collaborative builder, comfortable partnering across teams. Change leader who promotes an AI-driven mindset. Compensation & Benefits
Base salary range for the San Francisco Bay area: $140,000—$210,000. For other California locations: $125,000—$178,000. Includes equity (where applicable), bonus, health benefits, 401(k), PTO, and parental leave. Equal Opportunity Statement
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider candidates with arrest and conviction records, consistent with applicable laws. If you need an accommodation, please use this form to request it. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr