Intuit
Principal Product Marketing Manager, Platform Narrative & Growth
Intuit, New York, New York, us, 10261
Overview
As a Principal Product Marketing Manager on the Customer Growth team, you’ll define how Intuit brings its platform innovation and QuickBooks ecosystem to market. You’ll craft compelling narratives that connect customer needs to product magic, driving growth through bold, insight‑driven marketing. Partnering across Product, Brand, Research, and GTM, you’ll shape how millions of customers experience the value of Intuit’s platform — and help write the next chapter of our transformation story.
Responsibilities
Shape the Platform Narrative: Lead the platform positioning narrative — the source of truth that informs GTM execution and translate platform innovation into clear, inspiring customer‑backed messaging.
Evolve the Platform Messaging Playbook: Own and refine the Platform Messaging Hierarchy, partnering with Market Research, Content Design, and Product Marketing to align with customer insights and business priorities.
Drive GTM Release Strategy: Lead the major and minor GTM release strategy, defining target audience, product launches, and customer pain points as input for GTM channel teams.
Drive Campaign Excellence: Lead quarterly prospecting campaigns that drive acquisition and engagement, defining messaging strategy, guiding integrated marketing teams and agency partners, and ensuring creative reflects product truths and customer insights.
Partner with Brand: Collaborate with Brand on major campaigns, ensuring product marketing strategy and messaging hierarchy come through clearly in creative assets and brand storytelling.
Lead Cross‑Functional Collaboration: Build trusted relationships across GTM, Product, Design, and Strategic Communications for seamless execution and consistent messaging across all touchpoints.
Qualifications
12+ years in product marketing, go‑to‑market strategy, or related roles in SaaS, technology, or consumer marketing.
Proven success leading product or platform positioning and executing large‑scale integrated campaigns.
Deep experience partnering with creative agencies, product design, and brand teams to deliver unified campaigns.
Strong analytical skills — adept at using customer and market data to inform insights, positioning, and recommendations.
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
Leadership & Influence
Leadership Presence : Confident communicator able to influence and align stakeholders across marketing, product, and executive levels (VP/SVP).
Customer‑Obsessed : Leads with insights and advocates for customer needs across the organization.
Collaborative Leader : Thrives in cross‑functional environments, bringing clarity and cohesion to complex initiatives.
Strategic & Creative Thinking & Storytelling : Exceptional written, verbal, and presentation skills — able to simplify complexity and craft narratives that inspire action.
Analytical Mindset : Balances creative intuition with data‑driven decision‑making.
Versatile Operator : Comfortable moving between strategy and execution, balancing long‑term narrative evolution with short‑term delivery.
Curious and Bold : Embraces experimentation, challenges assumptions, and drives innovation grounded in insight.
Compensation Bay Area, California: $197,000 – $266,500 New York: $198,000 – $268,000
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Responsibilities
Shape the Platform Narrative: Lead the platform positioning narrative — the source of truth that informs GTM execution and translate platform innovation into clear, inspiring customer‑backed messaging.
Evolve the Platform Messaging Playbook: Own and refine the Platform Messaging Hierarchy, partnering with Market Research, Content Design, and Product Marketing to align with customer insights and business priorities.
Drive GTM Release Strategy: Lead the major and minor GTM release strategy, defining target audience, product launches, and customer pain points as input for GTM channel teams.
Drive Campaign Excellence: Lead quarterly prospecting campaigns that drive acquisition and engagement, defining messaging strategy, guiding integrated marketing teams and agency partners, and ensuring creative reflects product truths and customer insights.
Partner with Brand: Collaborate with Brand on major campaigns, ensuring product marketing strategy and messaging hierarchy come through clearly in creative assets and brand storytelling.
Lead Cross‑Functional Collaboration: Build trusted relationships across GTM, Product, Design, and Strategic Communications for seamless execution and consistent messaging across all touchpoints.
Qualifications
12+ years in product marketing, go‑to‑market strategy, or related roles in SaaS, technology, or consumer marketing.
Proven success leading product or platform positioning and executing large‑scale integrated campaigns.
Deep experience partnering with creative agencies, product design, and brand teams to deliver unified campaigns.
Strong analytical skills — adept at using customer and market data to inform insights, positioning, and recommendations.
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus).
Leadership & Influence
Leadership Presence : Confident communicator able to influence and align stakeholders across marketing, product, and executive levels (VP/SVP).
Customer‑Obsessed : Leads with insights and advocates for customer needs across the organization.
Collaborative Leader : Thrives in cross‑functional environments, bringing clarity and cohesion to complex initiatives.
Strategic & Creative Thinking & Storytelling : Exceptional written, verbal, and presentation skills — able to simplify complexity and craft narratives that inspire action.
Analytical Mindset : Balances creative intuition with data‑driven decision‑making.
Versatile Operator : Comfortable moving between strategy and execution, balancing long‑term narrative evolution with short‑term delivery.
Curious and Bold : Embraces experimentation, challenges assumptions, and drives innovation grounded in insight.
Compensation Bay Area, California: $197,000 – $266,500 New York: $198,000 – $268,000
#J-18808-Ljbffr