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Back to the Roots, Inc.

Brand Ambassador, Bay Area

Back to the Roots, Inc., San Francisco, California, United States, 94199

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Back to the Roots is looking for an outgoing, motivated

Soil Brand Ambassador

to represent our organic soils and seeds at stores across the Bay Area during the peak spring gardening season (February to May, with potential for performance‑based extension into the summer). This part‑time, field‑based role (up to 30 hours/week) blends retail execution, customer engagement, and brand advocacy. If you’re passionate about gardening, love talking to people, and want to be part of a mission‑driven team that’s inspiring families to grow their own food, we’d love to connect!

About Back to the Roots Back to the Roots is a fast‑growing organic gardening brand on a mission to reconnect every family and classroom in America with the magic of growing their own food. From organic soils and seeds to indoor grow kits, we’re proud to make gardening simple, fun, and accessible.

The Role We’re looking for a

Soil Brand Ambassador

to build awareness and excitement for Back to the Roots soils in stores throughout the Bay Area. You’ll work directly with store teams to execute merchandising, set up events, and engage customers during the busiest gardening season of the year.

What You’ll Do

Visit 10–12 stores per week (up to 30 hrs/week), focusing on top-performing locations around the Bay Area.

Partner with in-store teams to maintain clean, stocked, and well‑displayed soils.

Act as an in-store advocate by educating associates and empowering them to champion BTTR soils and seeds.

Drive customer engagement and encourage participation in spring in‑store events.

Plan efficient store routes weekly and adjust schedules around weather as needed (e.g., repurpose rainy weekends).

Create weekly summaries of your efforts to present internally.

Outgoing, friendly, and energized by engaging with people.

Strong communicator with the ability to build relationships quickly.

Organized and proactive; able to manage multiple store visits each week.

Passionate about gardening, sustainability, and reconnecting people with their food.

Previous experience in retail merchandising, brand ambassadorship, or customer engagement a plus.

Flexible schedule (weekend availability required).

Reliable transportation required.

At Back to the Roots, you’ll be part of a passionate, mission‑driven team that’s transforming the gardening category with innovation, storytelling, and purpose. You’ll gain hands‑on experience in retail merchandising and customer engagement while helping to inspire thousands of families across the Bay Area to get growing this spring.

Qualifications

Interpersonal and communication skills

Brand Ambassadorship and Brand Awareness

Passion for organic gardening and sustainability

Ability to work independently and as part of a team

Flexibility in schedule, including weekends and holidays

Previous experience in a similar role is a plus

High school diploma or equivalent required; college degree is a plus

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