FINESSE
We are seeking a highly seasoned, taste‑driven, culturally fluent, and operationally strong Director of Brand to own the visual and creative expression and identity of FINESSE. This role spans brand strategy, creative, influencer, and talent partnerships, PR, social and campaign development.
The ideal candidate has led & grown multiple first‑class marketing and creative disciplines and brings a dynamic skill set and leadership experience. You know how to translate trends, cultural moments, and creative instincts into viral campaigns, shoots, and stories that drive impact at scale.
You have a deep understanding of our Gen Z‑focused tone, energy, and style— and the ambition to scale it globally. You thrive in high‑velocity environments, can guide a lean team while maintaining high creative output, and embrace new technologies, including AI, to accelerate and refine your workflow— to that end, FINESSE has its own in‑house first‑class AI & 3D team.
In this role, you will shape how FINESSE presents itself visually, culturally and creatively, ensuring our identity remains best‑in‑class for Gen Z audiences. This role offers deep creative ownership of our entire identity, room to innovate, and the opportunity to create a new paradigm of what fashion should be.
About Us Driving innovation between fashion and technology, FINESSE is pioneering a new paradigm within the fashion industry that is more efficient, faster and more sustainable. Similarly to how a hedge fund would analyze stock performance and hedge its bets, FINESSE utilizes advanced machine learning and artificial intelligence on social & proprietary data to determine what styles will be trending next and the exact quantity to produce. Leading an era of predictive fashion, FINESSE’s algorithmic underpinnings allow for the creation of best‑in‑class products brought to market faster than the competition and done so more affordably and ethically. Instead of overproducing garments by the tonnes and coating the industry in garments no one ever asked for, FINESSE produces what is wanted, when it is wanted, eliminating the fashion industry’s footprint as the second largest polluter in the world. See more at finesse.us.
Key Responsibilities
Lead brand & identity across campaigns, e-commerce, social, talent, content, and paid media, ensuring cohesive and high‑impact consumer impression
Concept, plan, produce and oversee art & identity across the firm—including creative development, casting, visual direction, and post‑production management
Partner cross‑functionally across departments to align creative output with brand, growth, and launch priorities
Guide, mentor and build our a world‑class creative team of general artists, 3D artists and AI artists; establish clear standards, processes, and efficient ways of working
Build and manage scalable creator/talent pipelines, including contracts and casting
Maintain a strong pulse on digital culture, fashion trends, and Gen‑Z aesthetics to innovate and engage authentically with consumers
Balance big‑picture brand direction with hands‑on execution—from conceptualization to post‑production and launch
Recommended Background
5‑10+ years in brand leadership roles within fashion, beauty, Gen Z‑first brands, or creator‑led/digital‑native companies
Proven experience producing standout campaigns from concept through final assets
Hands‑on operator with comfort directing & managing talent (ideally across AI as well)
Proven ability to execute successfully in extremely fast‑paced, agile environments, comfortable managing shifting priorities and concurrent initiatives
Proven track record of partnering cross‑functionally to translate strategy into compelling creative
Deep understanding of culture, with the ability to translate into identity in rapid iteration cycles
Exceptional taste, strong instincts, and an ability to balance creative ideas with realistic execution
Low‑ego, collaborative, detail‑oriented, and energized by creative ownership
What You’ll Love at FINESSE
Being at the forefront of and working towards creating a culture‑defining new product
A close‑knit, extremely passionate & world‑class team excited about changing the face of fashion
A diverse team and culture that values inclusivity and individuality as highest priority
Company sponsored happy hours and outings
Our Culture FINESSE has a dreamer & doer culture. We envision the next age of fashion & consumer and then get to work to implement it, always thinking creatively, innovatively and collaboratively to create real change. We are energetic, highly creative and hungry for change that is both revolutionizing as well as ethical.
Seniority Level: Director
Employment Type: Full‑time
Job Function: Marketing, Public Relations, and Art/Creative
Industries: Software Development and Retail Apparel and Fashion
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The ideal candidate has led & grown multiple first‑class marketing and creative disciplines and brings a dynamic skill set and leadership experience. You know how to translate trends, cultural moments, and creative instincts into viral campaigns, shoots, and stories that drive impact at scale.
You have a deep understanding of our Gen Z‑focused tone, energy, and style— and the ambition to scale it globally. You thrive in high‑velocity environments, can guide a lean team while maintaining high creative output, and embrace new technologies, including AI, to accelerate and refine your workflow— to that end, FINESSE has its own in‑house first‑class AI & 3D team.
In this role, you will shape how FINESSE presents itself visually, culturally and creatively, ensuring our identity remains best‑in‑class for Gen Z audiences. This role offers deep creative ownership of our entire identity, room to innovate, and the opportunity to create a new paradigm of what fashion should be.
About Us Driving innovation between fashion and technology, FINESSE is pioneering a new paradigm within the fashion industry that is more efficient, faster and more sustainable. Similarly to how a hedge fund would analyze stock performance and hedge its bets, FINESSE utilizes advanced machine learning and artificial intelligence on social & proprietary data to determine what styles will be trending next and the exact quantity to produce. Leading an era of predictive fashion, FINESSE’s algorithmic underpinnings allow for the creation of best‑in‑class products brought to market faster than the competition and done so more affordably and ethically. Instead of overproducing garments by the tonnes and coating the industry in garments no one ever asked for, FINESSE produces what is wanted, when it is wanted, eliminating the fashion industry’s footprint as the second largest polluter in the world. See more at finesse.us.
Key Responsibilities
Lead brand & identity across campaigns, e-commerce, social, talent, content, and paid media, ensuring cohesive and high‑impact consumer impression
Concept, plan, produce and oversee art & identity across the firm—including creative development, casting, visual direction, and post‑production management
Partner cross‑functionally across departments to align creative output with brand, growth, and launch priorities
Guide, mentor and build our a world‑class creative team of general artists, 3D artists and AI artists; establish clear standards, processes, and efficient ways of working
Build and manage scalable creator/talent pipelines, including contracts and casting
Maintain a strong pulse on digital culture, fashion trends, and Gen‑Z aesthetics to innovate and engage authentically with consumers
Balance big‑picture brand direction with hands‑on execution—from conceptualization to post‑production and launch
Recommended Background
5‑10+ years in brand leadership roles within fashion, beauty, Gen Z‑first brands, or creator‑led/digital‑native companies
Proven experience producing standout campaigns from concept through final assets
Hands‑on operator with comfort directing & managing talent (ideally across AI as well)
Proven ability to execute successfully in extremely fast‑paced, agile environments, comfortable managing shifting priorities and concurrent initiatives
Proven track record of partnering cross‑functionally to translate strategy into compelling creative
Deep understanding of culture, with the ability to translate into identity in rapid iteration cycles
Exceptional taste, strong instincts, and an ability to balance creative ideas with realistic execution
Low‑ego, collaborative, detail‑oriented, and energized by creative ownership
What You’ll Love at FINESSE
Being at the forefront of and working towards creating a culture‑defining new product
A close‑knit, extremely passionate & world‑class team excited about changing the face of fashion
A diverse team and culture that values inclusivity and individuality as highest priority
Company sponsored happy hours and outings
Our Culture FINESSE has a dreamer & doer culture. We envision the next age of fashion & consumer and then get to work to implement it, always thinking creatively, innovatively and collaboratively to create real change. We are energetic, highly creative and hungry for change that is both revolutionizing as well as ethical.
Seniority Level: Director
Employment Type: Full‑time
Job Function: Marketing, Public Relations, and Art/Creative
Industries: Software Development and Retail Apparel and Fashion
#J-18808-Ljbffr