iGamingB2B
RedCore Group is a fast-growing international business operating in iGaming and related sectors. The company builds scalable infrastructure and manages complex operations across multiple global markets.
Role Overview The Head of CRM will be responsible for developing and implementing CRM strategy across all assigned products and regions. This includes managing communication channels, optimizing retention marketing, and leading a functional team to ensure effective customer engagement and lifecycle management.
Key Responsibilities
Develop and implement CRM function strategy across products and regions
Establish communication policies and ensure quality and relevance of player communications
Manage communication channels: SMS, Email, Push, NC, Pop-up, messengers
Coordinate team activities and ensure operational efficiency
Optimize and automate tools and processes for communication creation, launch, and analysis
Monitor effectiveness of campaigns and trigger chains, conduct A/B testing, and implement best practices
Collaborate with cross-functional teams (RMM, Content, PM, Support, Product, Call Center) to synchronize campaigns
Support team development through training, onboarding, motivation, and mentoring
Ensure timely CRM operations during launches of new regions, products, and features
Candidate Requirements
Experience in strategic management of CRM or Retention Marketing within online gambling
Deep understanding of communication channels and personalization principles
Proven ability to implement operational standards, processes, and KPIs for CRM teams
Skills in campaign performance analysis, segmentation, and optimization
Strong leadership and communication skills with team management experience
Understanding of user data handling and associated legal risks
Soft Skills
Analytical and critical thinking
Stress resilience and adaptability
Proactivity and initiative
Leadership
What RedCore Group Offers
Exciting role in a fast-growing international business group
Multicultural team of top professionals across Development, Architecture, Management, Operations, Marketing, Legal, Finance
Modern offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan, or remote work option
Corporate equipment (macOS/Windows)
Paid vacation, sick leave, and personal event days
Corporate health insurance program
Referral program with bonuses
Educational programs: internal training, external education compensation, global conferences
Rewards program for mentoring and coaching colleagues
Free internal English courses
Yoga classes and wellness initiatives
In-house travel service
Internal activities (gamification, clubs, special office days)
Corporate events and team-building activities
Summary:
This is a strategic leadership role for an experienced CRM professional in iGaming, combining operational management, communication strategy, and team leadership to drive customer retention and engagement.
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Role Overview The Head of CRM will be responsible for developing and implementing CRM strategy across all assigned products and regions. This includes managing communication channels, optimizing retention marketing, and leading a functional team to ensure effective customer engagement and lifecycle management.
Key Responsibilities
Develop and implement CRM function strategy across products and regions
Establish communication policies and ensure quality and relevance of player communications
Manage communication channels: SMS, Email, Push, NC, Pop-up, messengers
Coordinate team activities and ensure operational efficiency
Optimize and automate tools and processes for communication creation, launch, and analysis
Monitor effectiveness of campaigns and trigger chains, conduct A/B testing, and implement best practices
Collaborate with cross-functional teams (RMM, Content, PM, Support, Product, Call Center) to synchronize campaigns
Support team development through training, onboarding, motivation, and mentoring
Ensure timely CRM operations during launches of new regions, products, and features
Candidate Requirements
Experience in strategic management of CRM or Retention Marketing within online gambling
Deep understanding of communication channels and personalization principles
Proven ability to implement operational standards, processes, and KPIs for CRM teams
Skills in campaign performance analysis, segmentation, and optimization
Strong leadership and communication skills with team management experience
Understanding of user data handling and associated legal risks
Soft Skills
Analytical and critical thinking
Stress resilience and adaptability
Proactivity and initiative
Leadership
What RedCore Group Offers
Exciting role in a fast-growing international business group
Multicultural team of top professionals across Development, Architecture, Management, Operations, Marketing, Legal, Finance
Modern offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan, or remote work option
Corporate equipment (macOS/Windows)
Paid vacation, sick leave, and personal event days
Corporate health insurance program
Referral program with bonuses
Educational programs: internal training, external education compensation, global conferences
Rewards program for mentoring and coaching colleagues
Free internal English courses
Yoga classes and wellness initiatives
In-house travel service
Internal activities (gamification, clubs, special office days)
Corporate events and team-building activities
Summary:
This is a strategic leadership role for an experienced CRM professional in iGaming, combining operational management, communication strategy, and team leadership to drive customer retention and engagement.
#J-18808-Ljbffr