The Workshop LA
Our client, a luxurious, basics-forward lifestyle brand within the apparel, home, and kids space is seeking a Social Media Manager & Content Creator to lead content strategy, community engagement, and social growth across all platforms.
This role blends creative execution with strategic thinking and analytics, partnering closely with internal teams and external agencies to drive brand awareness, engagement, and performance.
Key Responsibilities
Develop and execute a comprehensive social content strategy aligned with business and marketing goals
Own and manage the social content calendar across all platforms
Create, capture, edit, and publish daily content including copy, photos, and video
Monitor and engage with the social community, collaborating with Customer Service to ensure thoughtful, brand‑right responses
Audit existing social channels and content to identify opportunities for optimization and growth
Manage social and creative tools such as Planoly, Later, and Canva
Oversee paid social campaigns and manage agency partners to meet or exceed KPIs
Grow audience, engagement, and brand awareness across platforms
Source and recommend influencer, affiliate, and brand partnership opportunities
Conduct regular market and trend research to inform content direction and performance benchmarks
Leverage user‑generated content as part of broader marketing strategies
Brief creative and design partners on platform‑specific content needs
Write compelling social copy for both organic and paid use
Collaborate cross‑functionally with Marketing, Merchandising, Sales, and Customer Service to ensure brand consistency
Stay current on emerging social platforms, features, and content trends
Qualifications
3–5 years of experience in social media management and content creation
Hands‑on experience with major platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X/Twitter, and Threads
Strong portfolio showcasing a range of content, including video and design
Balanced creative and analytical skill set
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This role blends creative execution with strategic thinking and analytics, partnering closely with internal teams and external agencies to drive brand awareness, engagement, and performance.
Key Responsibilities
Develop and execute a comprehensive social content strategy aligned with business and marketing goals
Own and manage the social content calendar across all platforms
Create, capture, edit, and publish daily content including copy, photos, and video
Monitor and engage with the social community, collaborating with Customer Service to ensure thoughtful, brand‑right responses
Audit existing social channels and content to identify opportunities for optimization and growth
Manage social and creative tools such as Planoly, Later, and Canva
Oversee paid social campaigns and manage agency partners to meet or exceed KPIs
Grow audience, engagement, and brand awareness across platforms
Source and recommend influencer, affiliate, and brand partnership opportunities
Conduct regular market and trend research to inform content direction and performance benchmarks
Leverage user‑generated content as part of broader marketing strategies
Brief creative and design partners on platform‑specific content needs
Write compelling social copy for both organic and paid use
Collaborate cross‑functionally with Marketing, Merchandising, Sales, and Customer Service to ensure brand consistency
Stay current on emerging social platforms, features, and content trends
Qualifications
3–5 years of experience in social media management and content creation
Hands‑on experience with major platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X/Twitter, and Threads
Strong portfolio showcasing a range of content, including video and design
Balanced creative and analytical skill set
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