Advocate Group
International Consumer Product Recruitment Expert
General Sales Manager – Regional (Food & Beverage Distribution)
Ever wanted to lead the commercial growth of a dynamic international food business that’s rapidly expanding across the U.S.?
Are you a commercially astute sales leader with strong relationships across retail and wholesale channels in the food and beverage industry?
The Advocate Group are currently representing a market‑leading international food brand that is driving growth and innovation across the grocery and foodservice sectors. This is an exciting opportunity for an experienced General Sales Manager to take ownership of a key U.S. region, leading sales strategy, distribution, and team performance.
Key Responsibilities
Lead the development and execution of regional sales and distribution strategies to achieve growth and profitability targets.
Manage and strengthen relationships with key retail chains, wholesalers, and independent grocers.
Identify new business opportunities and drive channel expansion.
Lead, coach, and develop a high‑performing sales team.
Deliver accurate forecasts, budgets, and business plans aligned with company objectives.
Ensure compliance with operational and regulatory standards.
About You
Degree‑qualified in Business, Marketing, or a related field.
5+ years’ experience leading regional or national sales teams in FMCG, food, or beverage distribution.
Proven success in achieving revenue and market share growth.
Strong commercial acumen and excellent negotiation skills.
Established relationships within major retail and independent grocery networks.
A natural leader who inspires results through collaboration and strategy.
Opportunity to shape sales strategy and influence growth across a major U.S. region.
Competitive executive package with performance‑related incentives.
Join an established international business experiencing strong momentum in the U.S. market.
A collaborative, entrepreneurial culture that rewards initiative and leadership.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch with Lee McNally or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal‑opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you agree to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Industries: Food and Beverage Manufacturing, Beverage Manufacturing, and Wholesale Food and Beverage
Locations & Compensation
Tampa, FL – $60,000.00‑$65,000.00 (1 month ago)
Orlando, FL – $65,000.00‑$72,000.00 (1 month ago)
West Palm Beach, FL – $60,000.00‑$65,000.00 (3 weeks ago)
Fort Lauderdale, FL – $60,000.00‑$65,000.00 (3 weeks ago)
Greater Tampa Bay Area – $80,000.00‑$110,000.00 (1 month ago)
Orlando, FL – $60,000.00‑$65,000.00 (3 weeks ago)
Florida, United States – $40,000.00‑$55,000.00 (2 days ago)
Palm Beach County, FL – $75,602.00‑$123,432.00 (3 days ago)
Greater Orlando – $80,000.00‑$95,000.00 (2 days ago)
Florida, United States – $88,000.00‑$132,000.00 (1 day ago)
Tampa, FL – $65,000.00‑$75,000.00 (17 hours ago)
Miami, FL – $75,000.00‑$80,000.00 (1 month ago)
Fort Myers, FL – $65,000.00‑$75,000.00 (2 weeks ago)
United States – $120,000.00‑$150,000.00 (1 week ago)
Miami, FL – $105,000.00‑$130,000.00 (2 weeks ago)
Florida, United States – $140,000.00‑$160,000.00 (2 days ago)
#J-18808-Ljbffr
Ever wanted to lead the commercial growth of a dynamic international food business that’s rapidly expanding across the U.S.?
Are you a commercially astute sales leader with strong relationships across retail and wholesale channels in the food and beverage industry?
The Advocate Group are currently representing a market‑leading international food brand that is driving growth and innovation across the grocery and foodservice sectors. This is an exciting opportunity for an experienced General Sales Manager to take ownership of a key U.S. region, leading sales strategy, distribution, and team performance.
Key Responsibilities
Lead the development and execution of regional sales and distribution strategies to achieve growth and profitability targets.
Manage and strengthen relationships with key retail chains, wholesalers, and independent grocers.
Identify new business opportunities and drive channel expansion.
Lead, coach, and develop a high‑performing sales team.
Deliver accurate forecasts, budgets, and business plans aligned with company objectives.
Ensure compliance with operational and regulatory standards.
About You
Degree‑qualified in Business, Marketing, or a related field.
5+ years’ experience leading regional or national sales teams in FMCG, food, or beverage distribution.
Proven success in achieving revenue and market share growth.
Strong commercial acumen and excellent negotiation skills.
Established relationships within major retail and independent grocery networks.
A natural leader who inspires results through collaboration and strategy.
Opportunity to shape sales strategy and influence growth across a major U.S. region.
Competitive executive package with performance‑related incentives.
Join an established international business experiencing strong momentum in the U.S. market.
A collaborative, entrepreneurial culture that rewards initiative and leadership.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch with Lee McNally or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal‑opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you agree to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Industries: Food and Beverage Manufacturing, Beverage Manufacturing, and Wholesale Food and Beverage
Locations & Compensation
Tampa, FL – $60,000.00‑$65,000.00 (1 month ago)
Orlando, FL – $65,000.00‑$72,000.00 (1 month ago)
West Palm Beach, FL – $60,000.00‑$65,000.00 (3 weeks ago)
Fort Lauderdale, FL – $60,000.00‑$65,000.00 (3 weeks ago)
Greater Tampa Bay Area – $80,000.00‑$110,000.00 (1 month ago)
Orlando, FL – $60,000.00‑$65,000.00 (3 weeks ago)
Florida, United States – $40,000.00‑$55,000.00 (2 days ago)
Palm Beach County, FL – $75,602.00‑$123,432.00 (3 days ago)
Greater Orlando – $80,000.00‑$95,000.00 (2 days ago)
Florida, United States – $88,000.00‑$132,000.00 (1 day ago)
Tampa, FL – $65,000.00‑$75,000.00 (17 hours ago)
Miami, FL – $75,000.00‑$80,000.00 (1 month ago)
Fort Myers, FL – $65,000.00‑$75,000.00 (2 weeks ago)
United States – $120,000.00‑$150,000.00 (1 week ago)
Miami, FL – $105,000.00‑$130,000.00 (2 weeks ago)
Florida, United States – $140,000.00‑$160,000.00 (2 days ago)
#J-18808-Ljbffr