TEGNA, Inc.
Overview
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. This role can be carried out in Denver, New York City, or Washington DC.
About the Role
We’re seeking a highly skilled
Performance Marketing Manager
with deep hands-on experience in OTT/CTV media buying and a strong background in creative development and testing. This role requires someone who can execute campaigns across managed buys, self-service, and programmatic DSPs, while also partnering closely with creative teams to produce high-performing assets. As an individual contributor, you will own the full lifecycle of OTT performance marketing from strategic planning and trafficking to creative testing, optimization, and reporting.
Responsibilities
OTT & Media Buying : Plan, execute, and optimize campaigns across OTT/CTV platforms (Roku, Amazon Fire TV, Samsung, LG, Apple TV, Vizio, etc.).
Manage campaigns through managed service, self-service, and programmatic DSPs.
Drive device-level targeting, audience strategy, inventory selection, and frequency management.
Launch and optimize direct-to-publisher and platform-specific buys.
Creative Development & Testing : Partner closely with internal creative teams to concept, brief, and develop high-performing assets tailored for OTT and cross-channel use.
Provide data-driven insights to influence creative direction, messaging, and visual strategy.
Build structured A/B and multivariate testing roadmaps, including creative rotations, variant testing, messaging frameworks, and placement-level analyses.
Translate testing results into actionable creative and channel recommendations.
Performance Optimization & Analysis : Monitor pacing, CAC/CPA efficiency, ROAS, retention, and device-level performance daily.
Analyze in-platform metrics and downstream engagement to optimize budgets, bids, audiences, and creative mix.
Work with analytics teams to refine dashboards, measurement strategies, and attribution frameworks.
Run experiments across audiences, creatives, and placements to systematically improve efficiency.
Cross-Functional Partnership : Collaborate with analytics, product, engineering, and creative teams to align efforts across acquisition, retention, and monetization.
Influence creative and product roadmaps through insights and performance trends.
Communicate findings and recommendations clearly to leadership and peer teams.
Operational Excellence : Ensure accurate campaign setup, trafficking, tagging, and QA across all OTT/CTV campaigns.
Maintain documentation of campaign learnings, testing frameworks, and optimization decisions.
Ensure data integrity across MMPs, attribution systems, DSPs, and platform dashboards.
Qualifications
5+ years of experience in performance marketing, including 2+ years in OTT/CTV media buying.
Strong hands-on experience with managed service, self-service, and programmatic media buying.
Experience working closely with creative teams to develop high-performing assets.
Strong understanding of creative testing principles, A/B methodology, and the creative optimization cycle.
Proficiency with platforms such as Roku OneView, Amazon Advertising, Samsung Ads, LG Ads, Vizio, The Trade Desk, or similar tools.
Strong analytical mindset with experience reading dashboards, performance reports, and attribution data.
Excellent communication skills with the ability to simplify complex findings.
Capable of thriving in a fast-paced, multi-project, high-growth environment.
Experience with cross-device attribution (mobile ↔ OTT).
Familiarity with MMPs such as Kochava or AppsFlyer.
Background in media, streaming, subscription services, or app growth.
Benefits and EEO TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. Benefits include multiple medical plan options through Blue Cross Blue Shield of Texas, dental and eye care coverage, fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers contributions with company match and full vesting from day one.
All employees and eligible family members receive nine free virtual doctor’s appointments with Teladoc and 12 free annual therapy sessions with Spring Health.
TEGNA offers a generous PTO benefit and nine paid holidays per year.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We welcome candidates from diverse backgrounds and experiences and do not discriminate based on race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by law. We will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application. Communications will come from a tegna.com domain. Recruiters will never request payments or sensitive information.
#J-18808-Ljbffr
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. This role can be carried out in Denver, New York City, or Washington DC.
About the Role
We’re seeking a highly skilled
Performance Marketing Manager
with deep hands-on experience in OTT/CTV media buying and a strong background in creative development and testing. This role requires someone who can execute campaigns across managed buys, self-service, and programmatic DSPs, while also partnering closely with creative teams to produce high-performing assets. As an individual contributor, you will own the full lifecycle of OTT performance marketing from strategic planning and trafficking to creative testing, optimization, and reporting.
Responsibilities
OTT & Media Buying : Plan, execute, and optimize campaigns across OTT/CTV platforms (Roku, Amazon Fire TV, Samsung, LG, Apple TV, Vizio, etc.).
Manage campaigns through managed service, self-service, and programmatic DSPs.
Drive device-level targeting, audience strategy, inventory selection, and frequency management.
Launch and optimize direct-to-publisher and platform-specific buys.
Creative Development & Testing : Partner closely with internal creative teams to concept, brief, and develop high-performing assets tailored for OTT and cross-channel use.
Provide data-driven insights to influence creative direction, messaging, and visual strategy.
Build structured A/B and multivariate testing roadmaps, including creative rotations, variant testing, messaging frameworks, and placement-level analyses.
Translate testing results into actionable creative and channel recommendations.
Performance Optimization & Analysis : Monitor pacing, CAC/CPA efficiency, ROAS, retention, and device-level performance daily.
Analyze in-platform metrics and downstream engagement to optimize budgets, bids, audiences, and creative mix.
Work with analytics teams to refine dashboards, measurement strategies, and attribution frameworks.
Run experiments across audiences, creatives, and placements to systematically improve efficiency.
Cross-Functional Partnership : Collaborate with analytics, product, engineering, and creative teams to align efforts across acquisition, retention, and monetization.
Influence creative and product roadmaps through insights and performance trends.
Communicate findings and recommendations clearly to leadership and peer teams.
Operational Excellence : Ensure accurate campaign setup, trafficking, tagging, and QA across all OTT/CTV campaigns.
Maintain documentation of campaign learnings, testing frameworks, and optimization decisions.
Ensure data integrity across MMPs, attribution systems, DSPs, and platform dashboards.
Qualifications
5+ years of experience in performance marketing, including 2+ years in OTT/CTV media buying.
Strong hands-on experience with managed service, self-service, and programmatic media buying.
Experience working closely with creative teams to develop high-performing assets.
Strong understanding of creative testing principles, A/B methodology, and the creative optimization cycle.
Proficiency with platforms such as Roku OneView, Amazon Advertising, Samsung Ads, LG Ads, Vizio, The Trade Desk, or similar tools.
Strong analytical mindset with experience reading dashboards, performance reports, and attribution data.
Excellent communication skills with the ability to simplify complex findings.
Capable of thriving in a fast-paced, multi-project, high-growth environment.
Experience with cross-device attribution (mobile ↔ OTT).
Familiarity with MMPs such as Kochava or AppsFlyer.
Background in media, streaming, subscription services, or app growth.
Benefits and EEO TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. Benefits include multiple medical plan options through Blue Cross Blue Shield of Texas, dental and eye care coverage, fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers contributions with company match and full vesting from day one.
All employees and eligible family members receive nine free virtual doctor’s appointments with Teladoc and 12 free annual therapy sessions with Spring Health.
TEGNA offers a generous PTO benefit and nine paid holidays per year.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We welcome candidates from diverse backgrounds and experiences and do not discriminate based on race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by law. We will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application. Communications will come from a tegna.com domain. Recruiters will never request payments or sensitive information.
#J-18808-Ljbffr