Perkins Coie
Manager, Analytics
Perkins Coie is seeking a data‑driven and strategic Marketing Analytics Manager to join our Intelligence and Insights team. The ideal candidate will leverage advanced analytics, including AI and predictive modeling, to provide actionable insights that support the firm’s business development, client growth, and competitive positioning. You’ll translate complex data into clear, compelling narratives for a diverse audience of lawyers and firm leadership, shaping our approach to client origination and strategic growth.
Responsibilities
Lead the development of a data‑driven marketing and business development strategy by providing deep‑dive analysis on client behavior, market trends, and practice area performance.
Utilize predictive analytics and AI to identify potential client leads, forecast market demand for legal services, and optimize our business development efforts.
Analyze the ROI of marketing initiatives with a focus on high‑value activities such as thought leadership, events, and legal directory rankings.
Develop and maintain dashboards and reports that provide competitive intelligence on rival firms, new market entrants, and emerging legal trends.
Collaborate with Business Development Strategists to drive client segmentation, with partners to understand key performance indicators for targeted clients, and with other firm leaders to support firm growth initiatives.
Translate complex analytical findings into clear, concise, and persuasive presentations for a non‑technical audience of legal professionals.
Stay current with evolving legal industry trends, marketing technology (MarTech), and data privacy regulations to ensure our firm maintains a competitive edge and complies with all relevant standards.
Perform other duties, as assigned.
Qualifications
3‑5 years of experience in a marketing analytics, business intelligence, or similar role, preferably within a professional services firm, legal environment, or other B2B industry.
Demonstrable experience with advanced analytical tools (e.g., Python, R, SQL) and business intelligence platforms (e.g., Power BI, Tableau).
Proven ability to build and deploy predictive models and machine learning algorithms for strategic business development and market analysis.
A strong understanding of the legal industry and its unique business development lifecycle, including the importance of reputation, client relationships, and thought leadership.
Excellent communication skills with the ability to articulate complex data stories to senior‑level partners and firm leadership.
A bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, or a related discipline is required; a master’s degree or MBA is a plus.
Experience with CRM systems used in the legal industry (e.g., InterAction, Salesforce) and a working knowledge of legal ranking and directory data is highly desirable.
Benefits Annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off starting at 20 days annually, personal medical and parental leave, up to 10 paid holidays, and family care benefits. For more information on benefits and programs, visit the company benefits page.
Diversity & Inclusion Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Our culture is built on collaboration, devotion to serving our clients, and mutual respect.
Location & Compensation San Francisco Bay Area: $131,420 to $203,320 annually; Colorado: $102,960 to $159,290 annually; Illinois: $108,660 to $168,110 annually; Los Angeles: $119,910 to $185,510 annually; San Diego: $118,380 to $183,150 annually; New York: $119,470 to $184,830 annually; Washington state: $108,610 to $168,030 annually; Washington, D.C.: $117,300 to $181,470 annually.
Legal Notice Candidates must have authorization to work in the United States. Visa sponsorship is not available for this role.
All California Locations: Qualified applicants with arrest or conviction records that reside in Los Angeles, San Diego, and San Francisco counties will be considered for employment in accordance with the applicable Fair Chance Ordinance and the California Fair Chance Act.
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Responsibilities
Lead the development of a data‑driven marketing and business development strategy by providing deep‑dive analysis on client behavior, market trends, and practice area performance.
Utilize predictive analytics and AI to identify potential client leads, forecast market demand for legal services, and optimize our business development efforts.
Analyze the ROI of marketing initiatives with a focus on high‑value activities such as thought leadership, events, and legal directory rankings.
Develop and maintain dashboards and reports that provide competitive intelligence on rival firms, new market entrants, and emerging legal trends.
Collaborate with Business Development Strategists to drive client segmentation, with partners to understand key performance indicators for targeted clients, and with other firm leaders to support firm growth initiatives.
Translate complex analytical findings into clear, concise, and persuasive presentations for a non‑technical audience of legal professionals.
Stay current with evolving legal industry trends, marketing technology (MarTech), and data privacy regulations to ensure our firm maintains a competitive edge and complies with all relevant standards.
Perform other duties, as assigned.
Qualifications
3‑5 years of experience in a marketing analytics, business intelligence, or similar role, preferably within a professional services firm, legal environment, or other B2B industry.
Demonstrable experience with advanced analytical tools (e.g., Python, R, SQL) and business intelligence platforms (e.g., Power BI, Tableau).
Proven ability to build and deploy predictive models and machine learning algorithms for strategic business development and market analysis.
A strong understanding of the legal industry and its unique business development lifecycle, including the importance of reputation, client relationships, and thought leadership.
Excellent communication skills with the ability to articulate complex data stories to senior‑level partners and firm leadership.
A bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, or a related discipline is required; a master’s degree or MBA is a plus.
Experience with CRM systems used in the legal industry (e.g., InterAction, Salesforce) and a working knowledge of legal ranking and directory data is highly desirable.
Benefits Annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off starting at 20 days annually, personal medical and parental leave, up to 10 paid holidays, and family care benefits. For more information on benefits and programs, visit the company benefits page.
Diversity & Inclusion Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Our culture is built on collaboration, devotion to serving our clients, and mutual respect.
Location & Compensation San Francisco Bay Area: $131,420 to $203,320 annually; Colorado: $102,960 to $159,290 annually; Illinois: $108,660 to $168,110 annually; Los Angeles: $119,910 to $185,510 annually; San Diego: $118,380 to $183,150 annually; New York: $119,470 to $184,830 annually; Washington state: $108,610 to $168,030 annually; Washington, D.C.: $117,300 to $181,470 annually.
Legal Notice Candidates must have authorization to work in the United States. Visa sponsorship is not available for this role.
All California Locations: Qualified applicants with arrest or conviction records that reside in Los Angeles, San Diego, and San Francisco counties will be considered for employment in accordance with the applicable Fair Chance Ordinance and the California Fair Chance Act.
#J-18808-Ljbffr