Visit Cheyenne
Chief Executive Officer
role at
Visit Cheyenne
Executive Director, Wyoming Office of Tourism Community Engagement & Economic Impact
Serve as the leading public voice for tourism in Cheyenne and Laramie County
Promote business vitality, resident quality of life, and community alignment through tourism initiatives
Represent Visit Cheyenne at public meetings, media appearances, and partner events
Marketing, Brand, & Communications
Oversee marketing strategy, brand positioning, and community storytelling
Ensure effective research-driven targeting, digital innovation, PR, and earned media strategy execution
Protect and elevate Cheyenne’s brand assets and reputation
Destination Development & Visitor Experience
Strengthen signature events, transportation programs, and experiential offerings
Ensure sustainable operations of the trolley fleet, including budgeting, reporting, maintenance strategy, and program oversight
Identify and support infrastructure enhancements that improve the visitor economy
Organizational Excellence & Team Empowerment
Lead, mentor, and inspire staff to achieve high performance, collaboration, and innovation
Implement clear leadership pathways, professional development, and succession readiness
Maintain a healthy culture of trust, accountability, inclusion, and recognition
Desired Qualifications
Minimum 7 years executive tourism or hospitality industry leadership (or equivalent economic development, chamber, or public-sector experience)
Bachelor's degree in marketing, business, communications, hospitality, or related field
Proven record of strategic planning, advocacy, budget leadership, and stakeholder engagement
Strong communication, public speaking, and relationship-building skills with diverse audiences
Demonstrated ability to lead teams, manage performance, and deliver measurable results
Expertise in destination marketing, group sales, brand activation, and community-first leadership
Commitment to residency in Laramie County and participation in community civic life
Preferred
Advanced certifications such as CDME or CMP
Advanced Degree
Experience with destination development, transportation programs, and events portfolio management
Familiarity with lodging tax structures, political environments, and tourism research-driven decision making
Seniority level
Executive
Employment type
Full-time
Job function
Business Development and Sales
Travel Arrangements
#J-18808-Ljbffr
role at
Visit Cheyenne
Executive Director, Wyoming Office of Tourism Community Engagement & Economic Impact
Serve as the leading public voice for tourism in Cheyenne and Laramie County
Promote business vitality, resident quality of life, and community alignment through tourism initiatives
Represent Visit Cheyenne at public meetings, media appearances, and partner events
Marketing, Brand, & Communications
Oversee marketing strategy, brand positioning, and community storytelling
Ensure effective research-driven targeting, digital innovation, PR, and earned media strategy execution
Protect and elevate Cheyenne’s brand assets and reputation
Destination Development & Visitor Experience
Strengthen signature events, transportation programs, and experiential offerings
Ensure sustainable operations of the trolley fleet, including budgeting, reporting, maintenance strategy, and program oversight
Identify and support infrastructure enhancements that improve the visitor economy
Organizational Excellence & Team Empowerment
Lead, mentor, and inspire staff to achieve high performance, collaboration, and innovation
Implement clear leadership pathways, professional development, and succession readiness
Maintain a healthy culture of trust, accountability, inclusion, and recognition
Desired Qualifications
Minimum 7 years executive tourism or hospitality industry leadership (or equivalent economic development, chamber, or public-sector experience)
Bachelor's degree in marketing, business, communications, hospitality, or related field
Proven record of strategic planning, advocacy, budget leadership, and stakeholder engagement
Strong communication, public speaking, and relationship-building skills with diverse audiences
Demonstrated ability to lead teams, manage performance, and deliver measurable results
Expertise in destination marketing, group sales, brand activation, and community-first leadership
Commitment to residency in Laramie County and participation in community civic life
Preferred
Advanced certifications such as CDME or CMP
Advanced Degree
Experience with destination development, transportation programs, and events portfolio management
Familiarity with lodging tax structures, political environments, and tourism research-driven decision making
Seniority level
Executive
Employment type
Full-time
Job function
Business Development and Sales
Travel Arrangements
#J-18808-Ljbffr