Jobs via Dice
Description
We believe in the power of storytelling to create lasting connections. As a Senior Product Manager – AdTech, MarTech & Data, you will drive the product vision, strategy and execution of initiatives that unlock personalized, data‑driven experiences and monetize across the digital ecosystem. You will streamline capabilities across our businesses, deliver privacy‑compliant solutions, and empower Business and Marketing teams to maximize paid media effectiveness.
Responsibilities
Product Strategy & Execution
Collaborate with product management leadership to define and execute a strategic roadmap for AdTech and MarTech capabilities, aligned with business objectives and growth targets.
Develop an AdTech vision and integrate it with an evolving enterprise MarTech vision that supports personalized marketing, audience segmentation, and lifecycle management.
Define data capabilities to enable robust measurement, attribution, and optimization across paid media and owned channels.
Drive innovation in marketing attribution, measurement grounded in privacy compliance.
Align product initiatives with goals and cross‑brand opportunities.
Data‑Driven Decision Making
Leverage quantitative and qualitative data to inform product strategy, feature prioritization, and business cases.
Establish and monitor KPIs for ad tech and H+ MarTech initiatives, using insights to iterate and optimize impact.
Partner with digital analytics and data teams to deliver actionable insights and continuous improvement.
AdTech Capability Building
Lead the development and optimization of advertising products and integrations (Freewheel, Kochava, Google Tag Manager, Amplitude).
Collaborate with engineering, vendors, and cross‑functional teams to deliver scalable, privacy‑compliant solutions.
Support ad sales and marketing teams with tools and processes that maximize paid media effectiveness and consumer lifetime value.
MarTech Enablement
Collaborate with other MarTech leads to assess current H+ marketing technology and design future‑state solutions for advanced targeting, personalization, and automation.
Integrate CDPs, clean room technologies, and identity resolution platforms (LiveRamp) to enhance marketing effectiveness.
Data Instrumentation & Privacy
Ensure robust data instrumentation for tracking, analytics, and attribution across all digital touchpoints.
Embed privacy and compliance (CCPA, GDPR, etc.) into product features with Legal, Privacy, and Tech teams.
Utilize privacy management and data governance tools such as OneTrust and Oval Edge.
Cross‑Functional Collaboration
Work closely with Product Managers for Streaming Experience and Activation to align roadmaps, share insights, and deliver cohesive subscriber experiences.
Lead end‑to‑end product development, from ideation to launch, with agile teams.
Communicate progress and align stakeholders across business, engineering, marketing, and ad sales.
Qualifications
Basic Requirements
5–7 years of product management experience focused on AdTech, MarTech, or Data platforms.
Proven success optimizing advertising products across streaming platforms.
Strong understanding of marketing attribution models and measurement frameworks.
Experience with Agile methodology.
Experience with privacy compliance in digital advertising and MarTech (CCPA, GDPR, etc.).
Hands‑on experience with Freewheel, Kochava, Google Tag Manager, Amplitude, OneTrust, Oval Edge, LiveRamp.
Excellent communication and stakeholder management skills.
Ability to translate complex technical concepts into clear business value.
Other Requirements
3–5 years of experience in a streaming‑focused product management role, focusing on content discovery and personalization.
Familiarity with CDPs, clean room technologies, and identity resolution platforms such as LiveRamp.
Experience in streaming media, connected TV, or digital video advertising.
Experience with privacy and data governance tools such as OneTrust and Oval Edge.
Job Details Type:
Permanent, Full‑time. Location:
Kansas City, MO (Hybrid). Workplace Type:
Hybrid.
Compensation & Benefits Pay range: $110,000 – $149,800 per year. Benefits include 401(k), health, dental, and vision plans.
Application Application deadline: December 20, 2025.
About the Employer TEKsystems is an Allegis Group company and a leading provider of business and technology services. We accelerate business transformation for our customers with full‑stack capabilities and speed.
EEO Statement The company is an equal‑opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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Responsibilities
Product Strategy & Execution
Collaborate with product management leadership to define and execute a strategic roadmap for AdTech and MarTech capabilities, aligned with business objectives and growth targets.
Develop an AdTech vision and integrate it with an evolving enterprise MarTech vision that supports personalized marketing, audience segmentation, and lifecycle management.
Define data capabilities to enable robust measurement, attribution, and optimization across paid media and owned channels.
Drive innovation in marketing attribution, measurement grounded in privacy compliance.
Align product initiatives with goals and cross‑brand opportunities.
Data‑Driven Decision Making
Leverage quantitative and qualitative data to inform product strategy, feature prioritization, and business cases.
Establish and monitor KPIs for ad tech and H+ MarTech initiatives, using insights to iterate and optimize impact.
Partner with digital analytics and data teams to deliver actionable insights and continuous improvement.
AdTech Capability Building
Lead the development and optimization of advertising products and integrations (Freewheel, Kochava, Google Tag Manager, Amplitude).
Collaborate with engineering, vendors, and cross‑functional teams to deliver scalable, privacy‑compliant solutions.
Support ad sales and marketing teams with tools and processes that maximize paid media effectiveness and consumer lifetime value.
MarTech Enablement
Collaborate with other MarTech leads to assess current H+ marketing technology and design future‑state solutions for advanced targeting, personalization, and automation.
Integrate CDPs, clean room technologies, and identity resolution platforms (LiveRamp) to enhance marketing effectiveness.
Data Instrumentation & Privacy
Ensure robust data instrumentation for tracking, analytics, and attribution across all digital touchpoints.
Embed privacy and compliance (CCPA, GDPR, etc.) into product features with Legal, Privacy, and Tech teams.
Utilize privacy management and data governance tools such as OneTrust and Oval Edge.
Cross‑Functional Collaboration
Work closely with Product Managers for Streaming Experience and Activation to align roadmaps, share insights, and deliver cohesive subscriber experiences.
Lead end‑to‑end product development, from ideation to launch, with agile teams.
Communicate progress and align stakeholders across business, engineering, marketing, and ad sales.
Qualifications
Basic Requirements
5–7 years of product management experience focused on AdTech, MarTech, or Data platforms.
Proven success optimizing advertising products across streaming platforms.
Strong understanding of marketing attribution models and measurement frameworks.
Experience with Agile methodology.
Experience with privacy compliance in digital advertising and MarTech (CCPA, GDPR, etc.).
Hands‑on experience with Freewheel, Kochava, Google Tag Manager, Amplitude, OneTrust, Oval Edge, LiveRamp.
Excellent communication and stakeholder management skills.
Ability to translate complex technical concepts into clear business value.
Other Requirements
3–5 years of experience in a streaming‑focused product management role, focusing on content discovery and personalization.
Familiarity with CDPs, clean room technologies, and identity resolution platforms such as LiveRamp.
Experience in streaming media, connected TV, or digital video advertising.
Experience with privacy and data governance tools such as OneTrust and Oval Edge.
Job Details Type:
Permanent, Full‑time. Location:
Kansas City, MO (Hybrid). Workplace Type:
Hybrid.
Compensation & Benefits Pay range: $110,000 – $149,800 per year. Benefits include 401(k), health, dental, and vision plans.
Application Application deadline: December 20, 2025.
About the Employer TEKsystems is an Allegis Group company and a leading provider of business and technology services. We accelerate business transformation for our customers with full‑stack capabilities and speed.
EEO Statement The company is an equal‑opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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