Vokal is seeking an experienced and strategic Head of Digital Value Creation to join our fast-growing agency/advisory. This role is pivotal in partnering with private equity sponsors and their portfolio companies, as well as mid-market brands, to drive measurable digital value creation that accelerates growth, optimizes operations, and maximizes enterprise value.
You will collaborate directly with private equity partners, portfolio company executives, and mid-market brand leaders to identify digital upside opportunities, execute strategic roadmaps, and build high-impact partner relationships. This role is deeply involved in new business development, positioning Vokal as the leading digital value creation partner in the private equity ecosystem while ensuring our current portfolio strategies are optimized for value realization.
The ideal candidate brings a blend of digital marketing expertise, consulting experience, and an understanding of private equity value creation levers.
About The Role
Vokal is seeking an experienced and strategic Head of Digital Value Creation to join our fast-growing agency/advisory. This role is pivotal in partnering with private equity sponsors and their portfolio companies, as well as mid-market brands, to drive measurable digital value creation that accelerates growth, optimizes operations, and maximizes enterprise value.
You will collaborate directly with private equity partners, portfolio company executives, and mid-market brand leaders to identify digital upside opportunities, execute strategic roadmaps, and build high-impact partner relationships. This role is deeply involved in new business development, positioning Vokal as the leading digital value creation partner in the private equity ecosystem while ensuring our current portfolio strategies are optimized for value realization.
The ideal candidate brings a blend of digital marketing expertise, consulting experience, and an understanding of private equity value creation levers.
What You’ll Be Doing- Digital Value Creation Strategy Development:: Define, develop, and implement comprehensive digital value creation strategies for private equity portfolios and mid-market brands, aligned to revenue growth, EBITDA expansion, and risk reduction.
- Private Equity Partnership Enablement: Serve as the primary digital operating partner for PE firms, translating investment theses into actionable digital roadmaps and measurable value creation initiatives.
- Portfolio Company Acceleration: Champion with team leads on digital audits, scorecards, and opportunity mapping for portfolio companies to identify quick wins, mid-term growth levers, and long-term strategic opportunities.
- Partner Ecosystem Leadership: Build and manage relationships with key technology partners (e.g. Segment) to enhance our digital enablement capabilities and drive integrated value for clients.
- New Business Development: Collaborate with executive leadership and business development teams to identify, scope, and close new engagements, positioning Vokal as the go-to digital value creation partner for private equity and mid-market brands.
- Thought Leadership & Market Differentiation: Contribute to Vokal’s market presence by leading insights, POV development, and go-to-market positioning on digital value creation within private equity and mid-market contexts.
- 8+ years of digital marketing and strategy experience, ideally with a blend of agency, consulting, or operating experience.
- Experience partnering with private equity firms or working within PE-backed environments
- Proven track record of driving digital strategy and execution resulting in revenue growth and operational improvements.
- Deep understanding of digital marketing channels, customer experience optimization, and martech ecosystems.
- Strong ability to build relationships with executive stakeholders and technology partners.
- Excellent communication, presentation, and consultative problem-solving skills.
- Experience building and/or managing high-performing teams.
- High energy, entrepreneurial mindset, and ability to thrive in fast-paced environments.
We’re a digital agency and advisory with a startup mentality, purpose-built formid-market brands and private equity. We drive digital value creation with game-changing ideas and a focus on growth for organizations at all stages of digital maturity. We help our clients leverage the power of connectivity in omnichannel digital platforms, data/analytics, and modern marketing technology. A sampling of our client roster includes: Weber Grill, Culligan Water, Berlin Packaging, Bosch & Dremel, Ace Hardware, Dover, The American Medical Association and more. We are also engaged by the world’s top private equity firms to elevate the level of digital maturity in their portfolio companies.
What We ValueOur mission is to be each client’s most valuable partner by offering game-changing digital ideas that drive meaningful value and growth for their organization. Our core values:
- Relentless Ambition: Nothing is impossible
- All For One: Team first
- A Founder’s Mentality: Move like an owner
- Fighting For World-Class: Keep raising the bar
- Diversity of Thought: All are welcome
Vokal is an Equal Opportunity Employer; we believe that diversity is vital to Vokal’s ability to provide our clients with game-changing digital ideas and are committed to fostering a diverse and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, or veteran status have no bearing on our hiring decisions.
Seniority level
Seniority level
Executive
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Business Consulting and Services
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