Senior Director – AI, Data & Optimization
Join to apply for the Senior Director – AI, Data & Optimization role at Jobright.ai
Senior Director – AI, Data & Optimization
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Join to apply for the Senior Director – AI, Data & Optimization role at Jobright.ai
Visa is a world leader in payments and technology, dedicated to connecting the world through innovative payment solutions. The Senior Director of AI, Data and Optimization will lead the development of an AI-led data and personalization platform, ensuring it meets the needs of various business teams while driving real-time insights and hyper-personalized customer experiences.
Responsibilities:
• Own the vision, roadmap, and execution of a unified, AI-powered data and analytics platform that supports real-time measurement, journey optimization, market research, and personalization.
• Act as the central product owner for the marketing AI, data and insights platform, ensuring it meets the needs of Marketing, Sales, Customer Experience, and other business teams.
• Work closely with IT, Chief Data Office to design and implement platform components, integrate enterprise data sources, and establish data governance, privacy, and compliance protocols.
• Lead the development and scaling of capabilities for:
• AI transformation of Marketing and Experiences
• Real-time customer profile unification and segmentation
• Cross-channel journey orchestration and targeting
• Advanced analytics and attribution
• A/B, multivariate, and AI-driven testing
• Predictive modeling and next-best-action personalization
• Dynamic content and creative optimization
• Enable hyper-personalization at the individual level, using AI and machine learning to deliver contextually relevant, real-time interactions across digital channels.
• Collaborate closely with regional marketing teams, global campaign owners, and insights & analytics functions to translate business needs into platform features and data products.
• Lead and grow a high-performing team across data science, analytics, engineering, and optimization.
• Build and champion a culture of experimentation and continuous learning, embedding data-driven decision-making and agile testing into campaign and product design workflows.
• Deliver tools, training, and self-service capabilities that enable cross-functional teams to independently use the platform for insights, testing, and activation.
• Measure and report on platform performance, business impact, and ROI to marketing and executive leadership.
Qualifications:
Required:
• Bachelor’s degree in a technical, business, or marketing-related field.
• 15+ years of experience in data, analytics, or marketing technology leadership roles, with at least 5 years in senior-level positions.
• 5+ years of deep experience into AI including ML, GenAI and Agents.
• Strong understanding and experience into business application of AI.
• Proven success in building and operationalizing data and AI platforms that support customer analytics, real-time personalization, and business intelligence at enterprise scale.
• Deep understanding of real-time data orchestration, journey analytics, marketing measurement, and advanced testing methodologies.
• Strong experience with modern data and marketing technology stacks.
• Demonstrated ability to lead cross-functional collaboration with Marketing, Sales, IT, and Data Governance teams.
• Skilled at internal enablement and training, ensuring broad adoption of platform tools and self-service analytics across diverse user groups.
• Excellent executive communication and storytelling skills, with the ability to align business and technical stakeholders around a clear platform vision.
• Hands-on, action-oriented mindset with a passion for experimentation and customer-centric marketing.
Preferred:
• Familiarity with tools and platforms such as Customer Data Platforms (CDPs): Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Treasure Data, Tealium.
• Journey Orchestration & Personalization: Adobe Journey Optimizer, Salesforce Interaction Studio, Braze, MoEngage, Insider, Thunderhead.
• Experimentation & Optimization: Adobe Target, Optimizely, Dynamic Yield, Google Optimize (now sunset), VWO, Monetate.
• Analytics & Attribution: Adobe Customer Journey Analytics, Google Analytics 4, Amplitude, Heap, Mixpanel, Snowplow, Neustar, Rockerbox.
• Marketing Attribution & Performance Measurement: Adobe Marketo Measure (Bizible), Full Circle Insights, LeadsRx, Wizaly.
• Visualization & Enablement: Tableau, Power BI, Looker, ThoughtSpot.
Company:
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world. Founded in 1958, the company is headquartered in Foster City, California, USA, with a team of 10001+ employees. The company is currently Public Company. Visa has a track record of offering H1B sponsorships.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Industries
Software Development
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Medical insurance
Vision insurance
401(k)
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