California State University, Long Beach
Brand Strategy Specialist
California State University, Long Beach, Long Beach, California, us, 90899
Brand Strategy Specialist – California State University, Long Beach
Job Summary
This position supports departmental and divisional efforts to enhance stakeholder engagement and advance institutional priorities through coordinating paid media and special online campaigns; tracking and reporting on departmental performance metrics and institutional recognitions; maintaining information resources and providing brand guidance; conducting research to inform communications strategy and development; and participating in emergency-communications response.
Key Responsibilities
Coordinate paid media and special online campaigns.
Track and report communications performance metrics and institutional recognitions.
Maintain information resources and provide brand guidance.
Conduct research to inform strategy and development.
Participate in emergency-communications response.
Knowledge, Skills, and Abilities Foundational knowledge of strategic communication principles; ability to keep abreast of emerging trends in communications and brand strategy; working knowledge of tools (Google Analytics, Microsoft Clarity, Meta Business Suite, Google Console); ability to identify and report on key performance indicators; make informed recommendations based on data and research; knowledge of media outlets; basic copyright knowledge; digital communication techniques; proficiency in setting up, publishing, monitoring and adjusting social media ads; strong writing and editing skills; ability to handle sensitive information; interpersonal skills; organizational and time management skills; attention to detail; ability to communicate with a diverse campus community; compliance with university policies.
Education and Experience
Equivalent to a bachelor's degree in a related field and two years of relevant experience.
Occasional weekend and evening work required.
Physical Summary Light work – job involves some lifting of medium weight objects (10-20 pounds) and/or 10% - 20% of the job involves standing or walking.
Department Strategic Communications
Classification Marketing Communications Professional II
Compensation Salary placement determined by education, experience, and qualifications. Hiring range: $5,178 (Step #1) - $7,543 (Step #20) per month.
Duration of Appointment This is a temporary position for one year with no permanent status. Temporary assignments may expire prior to the ending date.
Benefits Excellent benefits through CalPERS (health, vision, dental), tuition fee waiver, generous vacation and sick leave, and 14 paid holidays each year.
Application Procedures Click Apply Now to complete the CSULB Online Employment Application. Candidates may include examples of relevant work. Submission of work samples is optional but appreciated.
Additional Information A background check is required. Conditional offer may be rescinded if the check reveals disqualifying information.
Equal Employment Statement Consistent with California law and federal civil rights laws, CSULB provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, national origin, or other protected status. CSULB complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), and other applicable state and federal anti-discrimination laws. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.
Accommodations We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation should contact StaffHR-Accommodations@csulb.edu.
Out of State Employment Policy California State University, Long Beach, as part of the CSU system, requires all employees upon hire to reside in the State of California. As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
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Key Responsibilities
Coordinate paid media and special online campaigns.
Track and report communications performance metrics and institutional recognitions.
Maintain information resources and provide brand guidance.
Conduct research to inform strategy and development.
Participate in emergency-communications response.
Knowledge, Skills, and Abilities Foundational knowledge of strategic communication principles; ability to keep abreast of emerging trends in communications and brand strategy; working knowledge of tools (Google Analytics, Microsoft Clarity, Meta Business Suite, Google Console); ability to identify and report on key performance indicators; make informed recommendations based on data and research; knowledge of media outlets; basic copyright knowledge; digital communication techniques; proficiency in setting up, publishing, monitoring and adjusting social media ads; strong writing and editing skills; ability to handle sensitive information; interpersonal skills; organizational and time management skills; attention to detail; ability to communicate with a diverse campus community; compliance with university policies.
Education and Experience
Equivalent to a bachelor's degree in a related field and two years of relevant experience.
Occasional weekend and evening work required.
Physical Summary Light work – job involves some lifting of medium weight objects (10-20 pounds) and/or 10% - 20% of the job involves standing or walking.
Department Strategic Communications
Classification Marketing Communications Professional II
Compensation Salary placement determined by education, experience, and qualifications. Hiring range: $5,178 (Step #1) - $7,543 (Step #20) per month.
Duration of Appointment This is a temporary position for one year with no permanent status. Temporary assignments may expire prior to the ending date.
Benefits Excellent benefits through CalPERS (health, vision, dental), tuition fee waiver, generous vacation and sick leave, and 14 paid holidays each year.
Application Procedures Click Apply Now to complete the CSULB Online Employment Application. Candidates may include examples of relevant work. Submission of work samples is optional but appreciated.
Additional Information A background check is required. Conditional offer may be rescinded if the check reveals disqualifying information.
Equal Employment Statement Consistent with California law and federal civil rights laws, CSULB provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, national origin, or other protected status. CSULB complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), and other applicable state and federal anti-discrimination laws. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.
Accommodations We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation should contact StaffHR-Accommodations@csulb.edu.
Out of State Employment Policy California State University, Long Beach, as part of the CSU system, requires all employees upon hire to reside in the State of California. As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
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