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Trade School

Account Director

Trade School, Atlanta, Georgia, United States, 30383

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Overview At Trade School, we believe content is a powerful tool to solve modern business problems through innovation and modern connections. We are an integrated content agency, creating smarter conversations between brands and people with beautifully crafted content.

Position Summary The Account Director (AD) is responsible for successfully owning and leading client/agency relationships and processes, driving the team for efficient, strategic work while protecting agency profitability. The AD must be intimately aware of the client’s business goals, and deploy Trade School resources to ensure both client and agency objectives are met efficiently and effectively. The AD is responsible for leading the growth and development of all direct reports and serves as conduit to the division’s senior leadership. The AD also serves as a Trade School steward externally to promote the division’s brand and growth opportunities.

Cross-functional Team Leadership

Establish trusted working relationships with senior leadership and account leads in each group, and align team on strategic goals

Effectively communicate client needs and expectations on a regular basis - both verbally and written - to cross-functional team members

Balance client business objectives with agency objectives, and motivate agency team to focus on the most appropriate course of action

Anticipate potential roadblocks for agency team, and proactively seek solutions and workarounds to ensure team stays on task

Contribute to and champion Trade School initiatives

Personify Trade School culture and set the standard for collaborative relationships

Team Management

Responsible for growth and success of Partnership team members

Serve as a role model and contribute to the development of cross discipline team members

Coach Supervisors on development and management of each individual team member’s workflow to ensure day-to-day tasks are met, while identifying new opportunities for individuals growth

Demonstrate and teach junior team members on core account management technical skills including solutions-oriented mindset, strategic thinking, creative evaluation, written and verbal communication style, and conflict resolution

Perform formal annual performance reviews for all direct reports, and provide ongoing performance feedback to keep team motivated and on track for career growth

Coach Supervisors on conducting performance reviews and ongoing feedback for all direct reports

Take an ownership role in identifying and resolving issues within the agency team or process

Client Relationship Management

Build trusted partnership with clients through intimate knowledge of their business and consistent execution of their marketing objectives

Champion the agency’s work and collaborate with team to gain approval of strategic, creative, media, etc recommendations

Actively manage client expectations and status of agency / client relationship through regular client check-ins. Keep senior leadership informed of the state of the business and relationships.

Anticipate needs of clients based on market trends, competitive activity, business performance, etc. and provide strategic recommendations accordingly

Operations: Campaign / Project Workflow Management

Responsible for ensuring team moves all projects from start to finish according to the brief, on schedule and on budget

Review each assignment and work with operations to deploy agency resources accordingly ensuring project objectives, expectations and roles are clearly communicated

Maintain constant communication with cross-functional teams to ensure projects are on track, and provide guidance and solutions based on anticipation of client feedback

Responsible for having clear understanding of agency legal, IP, and business affairs processes, and ensure the team is adhering to protocol at all times

Be able to consistently evaluate creative based on strategy / Client needs, and teach others on the team to do so effectively

Financial Management

Partner with the Program Director to develop and finalize the annual scope of work and agency fee each year. Provide client regular updates on how agency is tracking towards scope and agency hours

Manage and sign-off on all non-billable, out of scope, and agency expense items

Oversee Supervisor’s management of project budgets, estimates, invoices, expense reports, etc

Train Account Supervisor on budget management, financial management, and agency profitability

Business Development

Leverage relationships with clients and intimate familiarity with client business to identify opportunities for incremental projects and assignments with agency’s goals in mind

Merchandise Trade School work to clients

Qualifications

10+ years of experience & 5+ years of management experience

Proven ability to lead complex integrated projects and campaigns

Expansive client history with experience across multiple categories

Mastery of creative and production elements in digital media channels, ability to impart knowledge to rest of team

Deep knowledge and experience with digital media planning and buying principles

Keen understanding of social / digital space & interest in media / culture

Experience leading cross functional agency teams (IATs)

Strong relationship building skills - ability to build and maintain trust both internally and externally

Demonstrated success in cross-functional team leadership including strong experience partnering across creative and strategic disciplines to ensure work product exceeds expectations

Superior communication and presentation skills - both written and verbal

Demonstrated resilience and solutions-oriented approach - ability to make quick, informed decisions

Team player with solid ability to lead

Mac experience, Keynote, MS Office, active social presence, familiar with reporting tools including Google Analytics

Comfortable working cross-office

Experience working with and managing up to Senior Leadership and Senior-level clients

CANDIDATE PROFILE

Confident, natural leader who is most comfortable when they take the reigns

Comfortable working in an evolving environment - constantly iterating and problem solving through new solutions

Equally comfortable collaborating with a group or taking on a task solo

Has strong self-awareness and is able to adapt to build successful relationships both internally and externally

Resilient - not easily discouraged and is comfortable challenging and being challenged by others

Positive, optimistic attitude at all times

Ability to remain calm and solutions-oriented in all situations

Willingness to travel

Demonstrates entrepreneurial abilities, client focus, intellectual curiosity, industry savvy, and the ability to work independently or as part of a collaborative team

Ability to craft and tell visual stories

Physical Requirements

Travel - some driving, air, and walking will be required

Sitting, standing

Talking, listening, reading / interpreting skills

Keyboarding

Color vision

Regular and reliable attendance

English and grammar usage skills

Complex cognitive thinking abilities

Seniority Level Director

Employment Type Full-time

Job Function Sales and Business Development

Industries Advertising Services

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