Kessler Collection
Overview
The Director of Sales is primarily responsible for leading and driving top line revenue strategy for traditional sales related segments to include group and catering. The role also involves staying ahead of market trends, market share movement and competitive hotel analysis, while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. The Director of Sales is also responsible for developing and implementing a sales plan to achieve the hotel’s desired positioning, and managing the sales and travel budget that supports revenue attainment. Responsibilities
Lead and drive top line revenue for traditional sales segments, including group and catering. Assess and react to market trends, market share and the competitive hotel environment. Develop and implement a marketing communications sales plan to achieve the hotel’s desired positioning and manage the sales & marketing travel budget that supports all initiatives. Act as the hotel’s voice of the customer and communicate key issues at all levels of the organization. Read, assimilate and use Smith Travel Research data, financial P&L, sales mix, forecasting, group pace/position and a wide array of hotel reporting. Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance. Conduct comprehensive competitive set reviews, SWOT analysis and monitor new supply. Understand GEO sources and develop plans to penetrate primary markets. Develop and implement key segment strategies and manage key accounts (existing and target). Design effective sales deployment schemes and market assignments. Develop sales goals to achieve budget and market share targets. Manage group pace measurement and set sales production goals. Manage sales activity and travel schedule. Qualifications
Bachelor’s degree preferred At least 3 years’ experience as a sales leader, with prior hotel sales experience. Experience dealing with ownership groups and asset management. Proficient in managing/using sales automation (CI/TY) and PMS systems. Experience working collaboratively with revenue management and marketing. Well-rounded knowledge of all market segments and channel sources; ability to develop a strategic plan for each. Excellent communication and presentation skills. Strong interpersonal skills and ability to work in a team environment. Ability to direct, lead, train, motivate and drive a direct sales team; develop a cooperative and competitive team spirit and winning attitude. Proficient in MS Office including Word, Excel, and PowerPoint. Ability to multitask and prioritize departmental functions to meet deadlines. Location
Casa Monica Resort and Spa, Autograph Collection will immerse you in the history of our St. Augustine hotel, nestled in the Historic District with access to local sites and luxury amenities. Employment type
Full-time Seniority level
Director Industries
Hospitality
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The Director of Sales is primarily responsible for leading and driving top line revenue strategy for traditional sales related segments to include group and catering. The role also involves staying ahead of market trends, market share movement and competitive hotel analysis, while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. The Director of Sales is also responsible for developing and implementing a sales plan to achieve the hotel’s desired positioning, and managing the sales and travel budget that supports revenue attainment. Responsibilities
Lead and drive top line revenue for traditional sales segments, including group and catering. Assess and react to market trends, market share and the competitive hotel environment. Develop and implement a marketing communications sales plan to achieve the hotel’s desired positioning and manage the sales & marketing travel budget that supports all initiatives. Act as the hotel’s voice of the customer and communicate key issues at all levels of the organization. Read, assimilate and use Smith Travel Research data, financial P&L, sales mix, forecasting, group pace/position and a wide array of hotel reporting. Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance. Conduct comprehensive competitive set reviews, SWOT analysis and monitor new supply. Understand GEO sources and develop plans to penetrate primary markets. Develop and implement key segment strategies and manage key accounts (existing and target). Design effective sales deployment schemes and market assignments. Develop sales goals to achieve budget and market share targets. Manage group pace measurement and set sales production goals. Manage sales activity and travel schedule. Qualifications
Bachelor’s degree preferred At least 3 years’ experience as a sales leader, with prior hotel sales experience. Experience dealing with ownership groups and asset management. Proficient in managing/using sales automation (CI/TY) and PMS systems. Experience working collaboratively with revenue management and marketing. Well-rounded knowledge of all market segments and channel sources; ability to develop a strategic plan for each. Excellent communication and presentation skills. Strong interpersonal skills and ability to work in a team environment. Ability to direct, lead, train, motivate and drive a direct sales team; develop a cooperative and competitive team spirit and winning attitude. Proficient in MS Office including Word, Excel, and PowerPoint. Ability to multitask and prioritize departmental functions to meet deadlines. Location
Casa Monica Resort and Spa, Autograph Collection will immerse you in the history of our St. Augustine hotel, nestled in the Historic District with access to local sites and luxury amenities. Employment type
Full-time Seniority level
Director Industries
Hospitality
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