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Beiersdorf

Brand Manager, Coppertone Innovation

Beiersdorf, Stamford, Connecticut, United States, 06925

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Beiersdorf

Your Tasks This role will manage the strategic innovation pipeline development for the Coppertone Sun Care business in the U.S inclusive of claims, portfolio renovation, value engineering, sustainability and new items. This role reports to the Senior Brand Manager, Innovation.

Responsibilities

Partner with Senior Brand Manager to lead development and execution of 3-5+ year consumer centric innovation strategy and pipeline in partnership with consumer insights, global, and R&D.

Lead short term innovation initiatives through stage gate process from concept development & validation to business case through launch, including stages such as financial commitment & FFPR

Collaborate closely with the Commercial Marketing team to manage volumes, timing, and costs associated with new product innovations

Represent innovation projects (in sales meetings, governance meetings, brand leadership meetings) gaining alignment and approval of recommendations

Collaborate with cross functional team (R&D, Market Research, Category Management, Project Management, Trade strategy, etc.) to bring projects from business case ideation through development to preparation for launch

Support US value engineering & sustainability initiatives on new and existing products from ideation through execution

Work with relevant R&D teams packaging, clinical, technical and development

Continuously monitor and share consumer needs/trends, as well as monitor personal care categories to adapt and improve our innovation pipeline

Support development of the brand's annual marketing plans to achieve top line sales, profit and spending objectives

Liaise with Brand Budget Owner and accountability for Innovation POs and budget management

Candidate Profile

Minimum 5 years of experience in brand management on innovation for consumer products. Experience in Skincare, Personal Care or Beauty/Cosmetics a plus. MBA preferred.

Experience in innovation development and translating consumer insights into innovation strategy and concepts. Experience in value engineering.

Strong strategic thinking.

Excellent communication and interpersonal skills, with a demonstrated passion for consumer marketing

Results oriented and a team player. Someone with an entrepreneurial spirit and passion to drive brand growth.

Must have strong leadership and project management skills.

Must be able to manage complexity, work collaboratively, and in a fast‑paced environment

Strong analytical skills. Experience in forecasting, financial analysis and strong skillset in P&L, SOI, and budget management

Proficient knowledge using IRI/Nielsen.

Experience with BLUE, D2P or other artwork approval program.

We care for skin. We care for our people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically‑proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly‑sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, You’ll Find

A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported

Flexible teams that enjoy a challenge and the ability to make an impact

A dynamic community of life‑long learners that values individual skills, and a growth mindset as well as hard skills and established expertise

A purpose‑led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow

A culture that lives by its core values of care, trust, simplicity, and courage

Unique Benefits That Consider The Whole Person.

Generous and flexible PTO policy

Paid Parental Leave

Comprehensive Wellness and Benefits program

Cash Balance Plan (similar to a pension)

401(k) match

Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues

Dynamic work model – hybrid (at least 3 days on‑site)

Experience, skills and competencies that lend themselves to this role: We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team.

Additional Information At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page.

Beiersdorf is an Equal Opportunity Employer.

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