Purpose Brands, LLC
Director of Analytics, Customer & Growth
Join to apply for the
Director of Analytics, Customer & Growth
role at
Purpose Brands, LLC .
2 days ago Be among the first 25 applicants.
We offer a competitive salary along with exceptional benefits such as:
Medical, Dental and Vision Coverage
Life and Disability Insurance
Unlimited Time off + Paid Holidays.
Fridays off between Memorial Day and Labor
Day401(K) Savings Plan Matching a 4%
10 Coaching and Therapy sessions
Brand Discounts & Reimbursement
In-house workout facility
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
PURPOSE & IMPACT (Duties & Essential Functions) This role has one overarching purpose – providing the analytics insights that help our brands grow their member base through efficient acquisition and effective engagement. You will be the strategic analytics partner for brand and cross‑brand marketing leadership, building out our analytical capabilities for acquisition funnel optimization, customer engagement, retention strategies, and lifetime value measurement.
Customer & Growth Analytics Strategy
Develop and own the strategic vision for Customer Analytics and Acquisition Analytics, ensuring alignment with brand and company objectives.
Define how analytics capabilities will evolve to meet future business needs.
Partner with senior brand and marketing leadership to translate business strategy into analytics priorities.
Design comprehensive measurement frameworks spanning the full customer lifecycle – from prospect touchpoints and acquisition funnels through engagement, retention, and lifetime value.
Lead the development of advanced analytics capabilities including marketing attribution modeling (MMM/MTA), customer lifetime value modeling, churn prediction, and customer segmentation.
Identify strategic data assets to be built across the customer and acquisition domains.
Partner with Engineering to develop the data infrastructure and architecture.
Champion data‑informed decision making across the organization.
Take on the most challenging analyses with enterprise‑wide impact, applying expert‑level skills in problem framing, analytical approach selection, and executive‑level communication of insights.
Build the strategy, processes and practices to ensure data and analytics integrity across both domains.
Performance Expectations
Provides thought leadership and strategic direction to senior leadership on analytics approaches for customer acquisition and engagement optimization.
Anticipates future business needs and builds analytics capabilities proactively.
Ensures all insights and recommendations from the team hold up under executive scrutiny and use sound analytic reasoning and methodologies.
Is recognized by brand, marketing and operations leadership as a trusted strategic partner who helps shape and evolve business strategy.
Provides strategic context to Engineering and Technology partners to influence decisions on data architecture, systems design, and analytics infrastructure.
Lead and develop a team of Business Intelligence Analysts / Managers across Customer and Acquisition Analytics.
Build organizational capability through strategic hiring, coaching, professional development, and the integration of offshore personnel.
Identify capabilities needed on the Analytics team and develop job descriptions and performance standards.
Partner with HR to develop and execute recruiting strategy that ensures a diverse candidate pipeline.
Coach team members to develop business understanding, problem framing, analysis, teamwork, and communication skills.
Ensure every direct report has a current development plan and receives formal feedback at least once per quarter.
Allocate team members to initiatives and projects based on their skills and development needs.
Performance Expectations (continued)
Maintains a strategic view of team evolution, working with Analytics leadership to anticipate how the team must grow and develop over a 1‑2 year horizon.
Assesses how well direct reports meet the requirements of their jobs and provides actionable examples.
Models Purpose Brands values.
Direct reports know what is expected of them, understand how their work contributes to business success, and receive actionable feedback.
Direct reports feel challenged in their roles and that they are learning and growing professionally.
Owns and evolves the charters for Customer and Growth Analytics Centers of Excellence.
Proposes analytics initiatives to senior leadership and evaluates initiative requests from stakeholders.
Builds multi‑year roadmaps for analytics deliverables.
Works with Engineering teams to build out data models that improve analytics productivity and enable advanced capabilities.
Acts as a strategic thought partner for Product teams.
Leads multiple initiatives across Customer and Acquisition domains.
Performance Expectations (additional)
Provides detailed business context for analytics initiatives and explains the strategic rationale behind decisions.
Reconciles business requirements from multiple stakeholders with analytical and technical options.
Is plugged into brand, technology, and analytics roadmaps.
Seen as a thought leader by team members and stakeholders.
Works across Technology and Operations to build solutions that are technologically sound, scalable, and well‑supported.
QUALIFICATIONS & EXPERIENCE
10+ years of experience in analytics, with significant depth in marketing/acquisition analytics and/or customer analytics.
Proven track record of partnering with senior executives and driving strategic business outcomes.
5+ years of management experience in Analytics, including experience managing managers.
Deep expertise in customer lifecycle analytics – acquisition funnel optimization, marketing attribution, customer lifetime value modeling, retention analysis, and customer segmentation.
Experience designing and analyzing A/B tests for marketing campaigns, pricing strategies, engagement interventions, and retention programs.
Strong foundation in statistical concepts, experimental design, predictive modeling, and their practical business application.
Experience leading multiple projects or initiatives simultaneously.
BS/BA in computer science, statistics, mathematics, business administration, economics, or related field. MBA or advanced degree strongly preferred.
Proficiency in SQL and general understanding of data modeling concepts. Familiarity with Python, R, or other analytical languages. Experience with enterprise BI platforms (Power BI, Tableau).
SKILLS & ABILITIES
Broad business acumen, translating complex analytical concepts into actionable messages for executive audiences.
Ability to influence without authority and excellent collaboration and communication skills.
Strong strategic thinking skills with ability to connect insights to business outcomes.
Skilled at motivating, coaching, and leading a team of analytically minded professionals at multiple levels.
Mature judgment and independence in navigating ambiguous situations and making decisions with incomplete information.
Seniority level Director
Employment type Full‑time
Job function Research, Analyst, and Information Technology
Industries Wellness and Fitness Services
Get notified about new Director of Analytics jobs in
Boca Raton, FL .
Referrals increase your chances of interviewing at Purpose Brands, LLC by 2x.
#J-18808-Ljbffr
Director of Analytics, Customer & Growth
role at
Purpose Brands, LLC .
2 days ago Be among the first 25 applicants.
We offer a competitive salary along with exceptional benefits such as:
Medical, Dental and Vision Coverage
Life and Disability Insurance
Unlimited Time off + Paid Holidays.
Fridays off between Memorial Day and Labor
Day401(K) Savings Plan Matching a 4%
10 Coaching and Therapy sessions
Brand Discounts & Reimbursement
In-house workout facility
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
PURPOSE & IMPACT (Duties & Essential Functions) This role has one overarching purpose – providing the analytics insights that help our brands grow their member base through efficient acquisition and effective engagement. You will be the strategic analytics partner for brand and cross‑brand marketing leadership, building out our analytical capabilities for acquisition funnel optimization, customer engagement, retention strategies, and lifetime value measurement.
Customer & Growth Analytics Strategy
Develop and own the strategic vision for Customer Analytics and Acquisition Analytics, ensuring alignment with brand and company objectives.
Define how analytics capabilities will evolve to meet future business needs.
Partner with senior brand and marketing leadership to translate business strategy into analytics priorities.
Design comprehensive measurement frameworks spanning the full customer lifecycle – from prospect touchpoints and acquisition funnels through engagement, retention, and lifetime value.
Lead the development of advanced analytics capabilities including marketing attribution modeling (MMM/MTA), customer lifetime value modeling, churn prediction, and customer segmentation.
Identify strategic data assets to be built across the customer and acquisition domains.
Partner with Engineering to develop the data infrastructure and architecture.
Champion data‑informed decision making across the organization.
Take on the most challenging analyses with enterprise‑wide impact, applying expert‑level skills in problem framing, analytical approach selection, and executive‑level communication of insights.
Build the strategy, processes and practices to ensure data and analytics integrity across both domains.
Performance Expectations
Provides thought leadership and strategic direction to senior leadership on analytics approaches for customer acquisition and engagement optimization.
Anticipates future business needs and builds analytics capabilities proactively.
Ensures all insights and recommendations from the team hold up under executive scrutiny and use sound analytic reasoning and methodologies.
Is recognized by brand, marketing and operations leadership as a trusted strategic partner who helps shape and evolve business strategy.
Provides strategic context to Engineering and Technology partners to influence decisions on data architecture, systems design, and analytics infrastructure.
Lead and develop a team of Business Intelligence Analysts / Managers across Customer and Acquisition Analytics.
Build organizational capability through strategic hiring, coaching, professional development, and the integration of offshore personnel.
Identify capabilities needed on the Analytics team and develop job descriptions and performance standards.
Partner with HR to develop and execute recruiting strategy that ensures a diverse candidate pipeline.
Coach team members to develop business understanding, problem framing, analysis, teamwork, and communication skills.
Ensure every direct report has a current development plan and receives formal feedback at least once per quarter.
Allocate team members to initiatives and projects based on their skills and development needs.
Performance Expectations (continued)
Maintains a strategic view of team evolution, working with Analytics leadership to anticipate how the team must grow and develop over a 1‑2 year horizon.
Assesses how well direct reports meet the requirements of their jobs and provides actionable examples.
Models Purpose Brands values.
Direct reports know what is expected of them, understand how their work contributes to business success, and receive actionable feedback.
Direct reports feel challenged in their roles and that they are learning and growing professionally.
Owns and evolves the charters for Customer and Growth Analytics Centers of Excellence.
Proposes analytics initiatives to senior leadership and evaluates initiative requests from stakeholders.
Builds multi‑year roadmaps for analytics deliverables.
Works with Engineering teams to build out data models that improve analytics productivity and enable advanced capabilities.
Acts as a strategic thought partner for Product teams.
Leads multiple initiatives across Customer and Acquisition domains.
Performance Expectations (additional)
Provides detailed business context for analytics initiatives and explains the strategic rationale behind decisions.
Reconciles business requirements from multiple stakeholders with analytical and technical options.
Is plugged into brand, technology, and analytics roadmaps.
Seen as a thought leader by team members and stakeholders.
Works across Technology and Operations to build solutions that are technologically sound, scalable, and well‑supported.
QUALIFICATIONS & EXPERIENCE
10+ years of experience in analytics, with significant depth in marketing/acquisition analytics and/or customer analytics.
Proven track record of partnering with senior executives and driving strategic business outcomes.
5+ years of management experience in Analytics, including experience managing managers.
Deep expertise in customer lifecycle analytics – acquisition funnel optimization, marketing attribution, customer lifetime value modeling, retention analysis, and customer segmentation.
Experience designing and analyzing A/B tests for marketing campaigns, pricing strategies, engagement interventions, and retention programs.
Strong foundation in statistical concepts, experimental design, predictive modeling, and their practical business application.
Experience leading multiple projects or initiatives simultaneously.
BS/BA in computer science, statistics, mathematics, business administration, economics, or related field. MBA or advanced degree strongly preferred.
Proficiency in SQL and general understanding of data modeling concepts. Familiarity with Python, R, or other analytical languages. Experience with enterprise BI platforms (Power BI, Tableau).
SKILLS & ABILITIES
Broad business acumen, translating complex analytical concepts into actionable messages for executive audiences.
Ability to influence without authority and excellent collaboration and communication skills.
Strong strategic thinking skills with ability to connect insights to business outcomes.
Skilled at motivating, coaching, and leading a team of analytically minded professionals at multiple levels.
Mature judgment and independence in navigating ambiguous situations and making decisions with incomplete information.
Seniority level Director
Employment type Full‑time
Job function Research, Analyst, and Information Technology
Industries Wellness and Fitness Services
Get notified about new Director of Analytics jobs in
Boca Raton, FL .
Referrals increase your chances of interviewing at Purpose Brands, LLC by 2x.
#J-18808-Ljbffr