Director, Integrated Investment (Gaming)

Director, Integrated Investment (Gaming)

Director, Integrated Investment (Gaming)

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Associate Director, Talent Acquisition at Havas

At the Havas Media Network, North America, we lead the way in media planning, using Converged, our proprietary data platform, to integrate consumer insights, media intelligence, and performance analytics for smarter, high-impact campaigns, all powered by AI.

Our culture is people-first, collaborative, and driven by innovation. Through our unique Havas "Village" model, we seamlessly connect media, creative, and PR to deliver integrated, meaningful media experiences.

We are seeking a Director, of Integrated Investment to join our team. You will partner with internal teams and digital media vendors to execute performance media strategies, including direct investments with a focus on gaming and performance clients.

You will be a strategic executor who bridges the gap between business goals and media innovation, driving growth through performance media while building strong vendor relationships and optimizing investment across channels.

Key Responsibilities

• Support and lead direct investments with digital media partners (i.e. negotiate and manage direct buys, publisher relationships, custom inventory deals) in addition to social channels.
• Architect and execute performance-driven media strategies for gaming and commerce clients, driving metrics like user acquisition, LTV, ROI, and revenue growth.
• Translate business objectives (e.g. new game launches, monetization goals, user-retention targets) into media plans and channel-level strategies.
• Monitor performance daily and align outcomes with client KPIs and overarching business metrics.
• Work across channels : search, social, programmatic, to optimize budgets, pacing, and “cross-channel” synergies (e.g. search + programmatic coordination).
• Serve as the direct point of contact for performance conversations with client VPs or senior stakeholders; present holistic performance narratives, optimization rationale, and trade-offs.
• Use data and advanced analytics to guide media decisions, refine strategies, and validate investment.
• Simplify complex media metrics and insights into business-level storytelling and decision support.
• Build and maintain relationships with media vendors, platforms, and publishers (especially in gaming/digital media ecosystems), securing added value, beta access, favorable pricing, etc.
• Keep abreast of industry trends (e.g. emerging ad formats, privacy changes, attribution innovations) and ensure these are incorporated into strategy and execution.
• Track, manage, and report deliverables across internal teams and external partners, ensuring accountability and timely execution (e.g. via project management tools).
• Mentor and coach junior media investment associates or managers; share best practices, encourage continuous learning, and ensure quality execution.
• Escalate risks and issues early, and work with leadership to align on mitigation plans.

Skills & Experience Required

• Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
• ~5–8 years of media investment experience (or adjacent roles), with direct experience in programmatic , paid search (SEM) , and social media advertising .
• Gaming industry experience
• Demonstrated experience executing direct media investments (publisher buys, custom + preferred deals, direct partner relationships).
• Experience working with gaming, entertainment, or digital media clients is highly desirable.
• Track record driving performance and growth (e.g. ROI, ROAS, LTV, user acquisition) for clients with measurable business goals.
• Comfortable translating between “media speak” (e.g. CPM, bid, pacing) and business speak (e.g. revenue, margins, ROI).
• Well informed about the current and future trends, in technology, gaming and media - and able to hold insightful discussions about the gaming industry
• Negotiation and vendor-management skills: ability to secure premium inventory, favorable rates, or custom value-adds.
• Familiarity with measurement and attribution tools (e.g. Google Analytics, data management platforms, media measurement/attribution systems).
• Excellent presentation, storytelling, and communication skills; comfortable presenting to senior clients and internal teams.
• Collaborative, resourceful, and nimble: works well in a fast-paced environment with evolving priorities.

Who You Are

• Driven by performance: you measure success by campaign outcomes that move the business forward (e.g. new installs, revenue gains, ROI).
• Strategically minded yet detail-oriented: able to see the big picture but also dive into the metrics.
• Comfortable in ambiguity, willing to test, learn, iterate, and pivot.
• Builds trust through clear and proactive communication, anticipating needs, surfacing trade-offs, and making recommendations.
• Passionate about digital media, technology, and how media innovations (especially in gaming) can create competitive advantage.
• A strong mentor and collaborator, who lifts up teammates while driving accountability and excellence.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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