GOBBi
We’re a fast-growing Gen Z beverage startup reimagining energy drinks for the modern professional. We’re looking for a highly versatile and creative Marketing and Brand Specialist who thrives in a fast-paced startup environment. This role is perfect for someone who loves to wear many hats — from running influencer campaigns to producing social media content, directing photoshoots, and organizing brand activations. You’ll be at the center of bringing our brand to life across digital and real-world channels.
Responsibilities
- Influencer Marketing: Identify, recruit, and manage relationships with influencers, creators, and affiliates.
- Set up, track, and optimize influencer campaigns to drive engagement and sales.
- Email Marketing: Build and manage email/SMS campaigns in Klaviyo, including automation flows, segmentation, and performance reporting.
- Content Creation & Social Media: Plan, shoot, and edit content for social platforms (Instagram, TikTok, LinkedIn, etc.).
- Photoshoots & Creative Direction: coordinating photographers, videographers, and talent.
- Events & Pop-Ups: Plan and execute pop-up activations, sampling events, and community engagements.
- General Marketing Support: Learn and implement new software tools and platforms as needed.
Requirements
- 2–4 years of marketing experience, ideally in CPG, food & beverage, or lifestyle brands.
- Strong knowledge of social media platforms (Instagram, TikTok, LinkedIn, X) and trends.
- Comfortable managing influencer relationships and campaign logistics.
- Experience in event planning or activations.
- Self-starter who can learn new tools quickly and execute with minimal guidance.
- Excellent organizational and communication skills.
Bonus Points
- Graphic design, video editing, or photography skills.
- Experience with Shopify, marketing platforms, or analytics tools.
- Prior work in a startup or high-growth environment.