Senior Marketing Manager | Eighth Generation
Location: Seattle, Washington
Base pay range: $80,000.00/yr – $100,000.00/yr (Columbia Hospitality provided pay range)
Eighth Generation — a tribally owned lifestyle and art business — is seeking a strategic, skilled, and culturally grounded Senior Manager Marketing to lead our marketing, communications, and digital efforts.
This role is responsible for driving growth across all revenue channels while ensuring the brand consistently reflects the artistry, integrity, and values of our brand. The ideal candidate will balance strategic leadership with hands‑on execution—managing internal staff, contractors, and vendors—while collaborating closely with cross‑functional partners and our artists to deliver compelling campaigns that celebrate Native creativity and community.
Key Responsibilities
- Develop and execute a comprehensive marketing strategy that drives awareness, engagement, and sales across store, e‑commerce, wholesale, and digital platforms.
- Align marketing initiatives with business goals, creative direction, and cultural mission for product launches and ongoing growth.
- Define KPIs and continuously evaluate campaign effectiveness and ROI, incorporating industry best practices.
- Ideate new strategies for customer acquisition, engagement, and revenue generation.
- Lead, mentor, and manage marketing staff to foster collaboration, quality, creativity, and accountability.
- Manage external agencies, vendors, and contractors, ensuring alignment with brand standards and timelines.
- Own the process for all visual content production (photo and video shoots), managing scheduling, logistics, site, contractors, and budgets.
- Collaborate closely with the Creative Director to ensure cohesive storytelling and consistent brand identity across all touchpoints.
- Create and maintain brand press kits and manage ongoing relationships with journalists, influencers, and media partners.
- Oversee maintenance and updates of the company website and online listings to ensure accurate store locations, hours, and product presentation.
- Lead SEO, SEM, and digital content strategies to enhance online engagement and visibility.
- Ensure all marketing communications honor and accurately represent Eighth Generation’s values, mission, and standards.
- Support initiatives and partnerships that strengthen connections between the brand and the wider community.
- All other duties as assigned.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years of progressive marketing experience, including at least 3 years in a leadership role within retail, lifestyle, or art-based industries.
- Proven experience managing direct reports, contractors, and vendors.
- Strong background in multi‑channel marketing, public relations, and digital growth strategies.
- Shopify experience strongly preferred.
- Experience managing website content, press kits, and online brand presence.
- Excellent communication, leadership, collaboration, and organizational skills.
- Demonstrated ability to engage press and media partners professionally and strategically.
- Cultural awareness and sensitivity required; knowledge of Native American and/or First Nations issues and prior experience working in Indian Country preferred.
Competitive Compensation & Benefits
- Salary Range: $80,000 – $100,000 DOE.
- Paid Time Off & Holiday Pay.
- 100% of medical insurance premiums covered by the employer (for full‑time employees).
- Discounts on merchandise.
- Hybrid work model – 2 days per week from home, on‑site as required.
- Pet‑friendly workplace.
Workplace culture embraces inclusive, Native‑centered values and is supported by Inspired Natives® initiatives.
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