Senior Director, Global Integrated Campaigns
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. As the Global Integrated Campaigns team’s leader, you’ll build full-funnel, insights-led campaigns that scale across regions and deliver measurable impact—from driving AI adoption to accelerating pipeline.
The GTM marketing leadership team is at the heart of our brand experience. Working closely with Field Marketing, Product Marketing, Creative and Industry teams, you’ll craft bold narratives, execute global campaigns at scale and ensure seamless execution while maintaining a unified global strategy.
Responsibilities
- Partner with Product Marketing, Brand Marketing, Creative, Media Lab, and COEs to align messaging, targeting, and activation strategies.
- Serve as a strategic advisor on campaign architecture and demand‑gen best practices.
- Drive collaboration across stakeholders, synthesizing input into actionable marketing plans aligned to strategic business objectives.
- Ensure integration of customer journeys, persona‑based messaging, and sales play alignment into every campaign.
- Lead the creative briefing process and work with in‑house designers, writers, and producers.
- Translate campaign goals into compelling content assets (emails, landing pages, paid media, social, etc.).
- Ensure brand consistency and quality across all creative outputs.
- Oversee development of activation‑ready global campaigns and campaign packages.
- Support YoY growth in Marketing‑Driven Pipeline (MDP) and YoY growth in AI product pipeline.
- Provide input into performance metrics to continuously optimize campaign plans and field impact.
- Establish a strong team culture centered on collaboration, accountability, innovation, and customer impact.
- Serve as a voice of clarity, motivation, and strategic alignment during periods of change and transformation.
Qualifications
- 10+ years of experience in B2B marketing, demand generation, or integrated campaign leadership, with 3+ years of leadership experience; experience at a large technology company is a plus.
- Expertise translating business priorities, messaging, and brand into strategic briefs that deliver strong campaign design.
- Background in creative development or agency-side experience is a plus.
- Comfortable working in fast‑paced environments and influencing stakeholders at all levels.
- Demonstrated success building and leading high‑performing teams in ambiguous, high‑influence settings.
Why Join Salesforce?
This is a rare opportunity to shape the future of global demand generation at one of the world’s most admired companies. You’ll build and lead a new function at the intersection of creativity, strategy, and execution—driving real business impact through customer‑centric marketing.
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
Compensation Range (Washington-based roles): $196,800 – $300,200. Compensation Range (Illinois-based roles): $196,800 – $300,200.
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In the United States, compensation offered is determined by location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at
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