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Leap Brands

Vice President of Marketing - Restaurants

Leap Brands, Orlando

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Position Overview:


As the Head of Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence and drive business results.


Responsibilities:




  1. Digital Marketing Strategy:



    • Develop and execute comprehensive digital marketing strategies aligned with company objectives and target audience.

    • Identify opportunities for growth and innovation in digital marketing channels.




  2. Website Management:



    • Oversee the management and optimization of company websites to enhance user experience and drive conversions.

    • Collaborate with cross-functional teams to ensure website content is accurate, relevant, and engaging.




  3. Loyalty Applications:



    • Manage and optimize loyalty programs and applications to drive customer retention and repeat business.

    • Develop strategies to enhance loyalty program effectiveness and increase customer engagement.




  4. CRM (Customer Relationship Management):



    • Implement and manage CRM systems to track and analyze customer interactions and data.

    • Develop targeted marketing campaigns and personalized messaging based on CRM insights.




  5. Digital Advertising and Campaigns:



    • Plan, execute, and optimize digital advertising campaigns across various channels, including social media, search, and display.

    • Monitor campaign performance and ROI to ensure effectiveness and efficiency.




  6. Content Development and Marketing Automation:



    • Lead the development of digital content, including website content, email campaigns, and social media posts.

    • Implement marketing automation strategies to streamline processes and improve efficiency.




  7. Analytics and Reporting:



    • Track and analyze key performance metrics and digital marketing trends.

    • Provide regular reporting and insights to stakeholders to inform decision-making and optimization efforts.




Qualifications:



  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

  • 5+ of experience in digital marketing, with a focus on digital strategy development and execution.

  • Strong understanding of digital marketing channels, website management, loyalty applications, and CRM.

  • Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.

  • Excellent analytical, communication, and leadership skills.

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