Account Strategist, LinkedIn Advertising (Remote US) - Future Opening
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Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!
We have experienced significant growth over the last few years and have stayed true to our culture – the best idea wins. We’re future‑focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team.
We use Customer Generation, a marketing methodology developed by us that focuses on SQLs and customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team, offering a unique opportunity to be on the ground floor of a fast‑growing specialty agency.
The Account Strategist, LinkedIn Advertising works directly with our mid‑market and enterprise clients and runs the point on communicating results, creating custom strategies and executing paid media deliverables. In this role you will gain experience creating high‑performing LinkedIn strategies for B2B businesses.
Roles & Responsibilities
- Oversee and lead a collection of social media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality and improvements
- Build strategies for clients each quarter
- Create, maintain and optimize budgets for paid media campaigns
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilisation
- Work directly with the Associate Director to ensure internal and client goals are achieved
- Understand the value of programmatic campaigns
- Drive cross‑sells, upsells and referrals via client relationships and professional network
- Execute and optimise advertising campaigns within LinkedIn, including ad copywriting, TAM development and targeting to maximise ROI
What You Offer
- 2+ years experience working at a performance/digital marketing agency, with hands‑on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of different ad units on the LinkedIn platform such as conversation ads, document ads, CTV and more
- Proficiency using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense and more
- Strong understanding of paid principles, including keyword research, ad copywriting, bid management and campaign optimisation
- Ability to analyse campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions
- Ability to drive results and measure via OCT
- Experience with audience segmentation by tier, job title etc.
- Proven and measurable success with mid‑market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- You live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organise, prioritise and manage multiple projects simultaneously
- You’re quality‑obsessed and have not lost your soul for advertising
- Travel to visit clients approximately once per year as required
What Success Looks Like
- You encompass our core values through every interaction; internally and externally
- Effectively manage approximately five mid‑tier and enterprise accounts
- Meet and exceed department level KPIs, such as client growth and goal attainment – core KPIs will be client NSMs and client satisfaction scores
- Build client trust and relationships that create consistent renewals
- Cross‑sell services that align with client goals and objectives
- Clearly communicate results with client point of contact and executives
- Exceptional decision making as it relates to strategic direction for accounts
Benefits
- We have a set living wage at Abe; the annual base salary range for this position based in the United States is $70,000‑$80,000 USD.