Strategic HR Leader | People Operations Expert | Process & Efficiency Innovator
YOUR NEXT DESTINATION AWAITS
Who we are:
Top Notch Talent + World Class Hospitality
We take a proactive, hands‑on approach to hotel management. Our team boasts extensive experience in all areas of hospitality management.
We are a company that understands relationships and Team First, values professionalism, integrity and honesty, and strives to provide world class hospitality. We expect our associates to deliver the guest experience and to help us achieve our mission.
You’ll love working for us because:
The People. You will be surrounded by some of the most talented and supportive leaders and team‑people you can be proud to work with!
Core Values: Team First, Own It, Relationship Oriented, Professionalism, Integrity/Honesty
What you can expect from us:
Medical/Dental/Vision, 401K, company paid short‑ and long‑term disability insurance, company paid life insurance, travel discounts, merit increases, years of service awards, employee assistance program, advancement opportunities, paid holidays, tuition reimbursement, referral bonus, work with your friends! Multiple incentive bonuses! And much more!
Position Summary
The Director of Sales will lead sales for both The Sitio and external sales for Atlantic Park Surf. The Sitio is a brand new 20‑room boutique hotel located in the Atlantic Park development here in Virginia Beach. "Sitio" meaning place, is somewhere we want our guests to feel is all theirs, whether they are here to feel inspired, take a break, or simply enjoy the surf, we want The Sitio to feel like it is a place made just for them.
This role focuses on booking and organizing hotel buyouts (brand and influencer events, corporate groups, etc.), group bookings, and hotel events across our unique venues from the oceanfront to the park’s surf lagoon, pool deck, and production spaces. In addition to selling lodging, this role will spearhead efforts to secure private surf sessions and park buyouts at Atlantic Park Surf — North America’s first Wave Garden Cove surf lagoon.
Our ideal candidate is obsessively organized, has a natural sense of hospitality and customer service, a strong instinct and drive for sales, an interest in surfing or action sports sales, and a passion for all things events (both glamorous and behind‑the‑scenes). You’re a dreamer AND a doer, highly professional, endlessly kind, and able to thrive in a fast‑paced, evolving environment. You’re equally at home in a strategy meeting as you are walking clients through a site tour.
Most of all, you have the confidence, motivation, and natural excitement to "own" and grow The Sitio and Atlantic Park Surf sales and events world, knowing that the respective department’s success and growth opportunities are as good as you make them.
Education & Experience
- Experienced in hotel and or event sales, ideally within boutique, luxury, or resort settings.
- A relationship‑driven professional who enjoys networking and cultivating repeat business.
- Skilled in handling full‑property buyouts and complex group bookings.
- Comfortable leading pre‑opening initiatives and developing a new property’s sales identity.
- Collaborative, organized, and motivated by creating meaningful guest experiences.
- Passionate about the Virginia Beach lifestyle and community connections.
- Bachelor’s degree preferred.
- Strong track record of meeting or exceeding sales and revenue goals.
- Proficiency in Microsoft Office; experience with PMS, POS, and CRM systems required.
- Adobe Suite a plus.
Skills & Knowledge
- Strong organization, project management, communication, interpersonal, and leadership skills.
- Self‑motivated with intuitive customer service instincts.
- High levels of professionalism, diplomacy, and tact with clients and colleagues.
- Obsessive attention to detail, with ability to balance multiple projects and shifting priorities.
- Goal‑driven and target‑focused, with proven ability to close sales while maintaining excellence in guest experience.
- Creative problem solver with sound judgment and data‑driven decision‑making.
Physical Requirements
- Must be able to bend, stoop, squat, and stretch to fulfill tasks.
- Must be able to lift, push, and pull up to 25 lbs. regularly.
- Must be able to walk, stand, and move comfortably for up to eight (8) hours.
- Requires grasping, writing, standing, sitting, walking, repetitive motions, listening, hearing ability, and visual acuity.
Senior level: Mid‑Senior level
Employment type: Full‑time
Job function: Sales and Business Development
Industry: Recreational Facilities
Virginia Beach, VA $110,000.00‑$120,000.00
Norfolk, VA $110,000.00‑$120,000.00
Virginia Beach, VA $35,000.00‑$50,000.00
Virginia Beach, VA $100,000.00‑$130,000.00
Chesapeake, VA $140,000.00‑$170,000.00
Virginia Beach, VA $37,000.00‑$50,000.00
Norfolk, VA $177,500.00‑$315,300.00
Chesapeake, VA $37,000.00‑$50,000.00
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