BoF Careers
Director, Digital Merchandising (WHBM)
BoF Careers, Fort Myers, Florida, United States, 33916
Director – E‑Commerce & Merchandise
With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.
Position Objective This position is responsible for sales, profit, site merchandising for digital business. The director develops and executes the division’s e‑commerce conversion strategy to achieve financial and brand objectives. The role will be responsible for day‑to‑day oversight of all e‑commerce activities.
Functional Responsibilities
Responsible for setting strategies for profitable e‑commerce growth across digital business consistent with the brand’s Omni‑channel initiatives.
Responsible for optimizing site experience to drive digital KPIs: conversion, AOV & revenue through merchandising tactics. Partners with Merchandising & Planning to drive product sales/profit and with focus on eCommerce exclusive businesses. Create seasonal financial goals/KPIs for the eCommerce business.
Communicates business and consumer results to leadership and cross‑functional stakeholder teams leveraging data analytics.
Brand owner for website enhancement priorities, partner with Customer Experience, IT & multivariate testing teams to execute.
Collaborates with marketing team to build site traffic plans that deliver topline sales targets.
Collaborates cross functionally on integrating the Customer Mindset Calendar into PLC key meetings and execution of omni selling strategies that marry to her mindset during key times of the year.
Partners with the DC and Customer Service for any e‑commerce activities that impact operations and fulfillment (chat, changes in shipping methods, volume projections for staff planning, etc).
Provides brand partners (merchandising, planning, product, marketing, etc) with key insights from website leveraging site/web analytics.
Participates in all relevant PLC meetings and provide growth strategies for e‑commerce in activities such as SVL and oversight in Final Buy for eCommerce exclusive business.
Online execution of brand initiatives.
Raises Awareness and drive digital commerce competence across the brand.
Grows and retains E‑Commerce talent for brand.
Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
Required Qualifications
Bachelor’s Degree required - Master’s Preferred
10+ years’ experience in Merchandising and E‑commerce and 4‑6 years of management experience
Broad based business acumen
Strong ability to build business strategies and implement shorter‑term tactical plans that are cost‑effective, efficient and realistic
Possess a clear understanding of financial measurements and how to impact them
Demonstrate leadership ability in inspiring and motivating own team
Demonstrated consistent ability to drive financial results and goals
Strong interpersonal skills; excellent written and verbal communication including presentation skills
Excel at working cross functionally – strong influencing skills
EEO Statement Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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Position Objective This position is responsible for sales, profit, site merchandising for digital business. The director develops and executes the division’s e‑commerce conversion strategy to achieve financial and brand objectives. The role will be responsible for day‑to‑day oversight of all e‑commerce activities.
Functional Responsibilities
Responsible for setting strategies for profitable e‑commerce growth across digital business consistent with the brand’s Omni‑channel initiatives.
Responsible for optimizing site experience to drive digital KPIs: conversion, AOV & revenue through merchandising tactics. Partners with Merchandising & Planning to drive product sales/profit and with focus on eCommerce exclusive businesses. Create seasonal financial goals/KPIs for the eCommerce business.
Communicates business and consumer results to leadership and cross‑functional stakeholder teams leveraging data analytics.
Brand owner for website enhancement priorities, partner with Customer Experience, IT & multivariate testing teams to execute.
Collaborates with marketing team to build site traffic plans that deliver topline sales targets.
Collaborates cross functionally on integrating the Customer Mindset Calendar into PLC key meetings and execution of omni selling strategies that marry to her mindset during key times of the year.
Partners with the DC and Customer Service for any e‑commerce activities that impact operations and fulfillment (chat, changes in shipping methods, volume projections for staff planning, etc).
Provides brand partners (merchandising, planning, product, marketing, etc) with key insights from website leveraging site/web analytics.
Participates in all relevant PLC meetings and provide growth strategies for e‑commerce in activities such as SVL and oversight in Final Buy for eCommerce exclusive business.
Online execution of brand initiatives.
Raises Awareness and drive digital commerce competence across the brand.
Grows and retains E‑Commerce talent for brand.
Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.
Required Qualifications
Bachelor’s Degree required - Master’s Preferred
10+ years’ experience in Merchandising and E‑commerce and 4‑6 years of management experience
Broad based business acumen
Strong ability to build business strategies and implement shorter‑term tactical plans that are cost‑effective, efficient and realistic
Possess a clear understanding of financial measurements and how to impact them
Demonstrate leadership ability in inspiring and motivating own team
Demonstrated consistent ability to drive financial results and goals
Strong interpersonal skills; excellent written and verbal communication including presentation skills
Excel at working cross functionally – strong influencing skills
EEO Statement Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.
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