Talian, a Cohesive Company today
VP, Global Events
Talian, a Cohesive Company today, Exton, Pennsylvania, United States, 19341
Location: United States / Full-time Remote / Hybrid
Overview Bentley Systems is seeking a Vice President, Global Events to architect, operationalize, and scale a world‑class events organization for a global infrastructure engineering‑software leader. Bentley software is used by civil engineers to support the design, build, operate and maintain lifecycle of the world’s critical infrastructure. This is a highly strategic leadership role responsible for transforming our events function into a unified, global center of excellence.
The ideal candidate is a seasoned leader with experience leading event teams in best‑in‑class B2B software. They should be able to showcase success building global, scaled event portfolios that drive brand elevation, thought leadership, customer engagement, and pipeline generation.
They will lead a global team, modernize operations, bring rigor to planning and budgeting, and elevate the strategic impact of events across the entire company.
Key Responsibilities Strategic Leadership & Vision
Build and lead a multi‑year global event strategy that aligns with Bentley’s corporate priorities, go‑to‑market motions, and revenue targets.
Transform decentralized events activities into a unified global function with consistent standards, measurement, and operating models.
Serve as Bentley’s senior expert on event portfolio strategy—hosted, owned, third‑party, partner, and virtual events.
Portfolio Ownership You will own end‑to‑end strategy, planning, operations, and execution for:
Flagship Hosted Events: Annual Going Digital Awards, regional field event series, executive programs, and an expanded Bentley user conference (2027).
Third‑Party Events: Tiered global event portfolio across industries, regions, and strategic product areas.
Virtual Events & Digital Experiences: Webinars, digital summits, product‑launch events, on‑demand libraries, and hybrid extensions of major shows.
Operational Excellence
Build a world‑class operating model that covers annual planning, quarterly prioritization, vendor management, and a unified production framework.
Implement scalable systems, processes, and dashboards across planning, design, budgeting, creative, production, measurement, and field enablement.
Introduce standardized processes across booth design, modular architecture, logistics, content workflows, and attendee experiences.
Own and manage a global events budget of $10–15M, ensuring optimal allocation of resources to maximize ROI and brand impact.
Demonstrate fiscal responsibility and accountability, balancing innovation with cost efficiency to deliver world class experiences within financial parameters.
Establish and monitor financial controls, forecasting, and reporting processes to maintain transparency and alignment with corporate objectives.
Negotiate vendor contracts and partnerships strategically, driving value while safeguarding profitability.
Cross‑Functional Leadership
Partner deeply with Product Marketing, Brand, Field, Sales Engineering, and Executive Leadership to ensure the events program supports product narratives, customer success storytelling, industry thought leadership, and pipeline goals.
Act as a trusted advisor to C‑level leaders on event strategy, ROI, customer engagement, and executive communications.
Team Building & Talent Development
Build, mentor, and scale a global events team (20‑30 team members) across the Americas, EMEA, and APAC.
Develop capabilities in strategic planning, program management, creative, production, field coordination, digital event operations, and analytics.
Foster a culture of excellence, clarity, accountability, and continuous improvement.
Measurement & Impact
Establish clear KPIs for each event type—brand metrics, pipeline metrics, attendance, engagement, customer satisfaction, and cost‑per‑outcome.
Build a global event analytics capability to measure impact, optimize investments, and continuously refine the portfolio.
Partner with Marketing Ops and Sales Ops on attribution, lead capture, follow‑up orchestration, and ROI reporting.
Qualifications
12+ years of experience in event strategy, corporate events, or experiential marketing, with at least 5+ years leading a global or large multi‑regional team.
Proven experience in large‑scale B2B SaaS or enterprise software environments (Databricks, Salesforce, Cisco, Adobe, Oracle, Qualtrics, or similar).
Demonstrated experience transforming event organizations through building process, systems, teams, and multi‑year strategies at scale.
Confidence and expertise planning and operational rigor: budgeting, vendor management, multi‑program orchestration, and measurement.
Experience leading multiple event formats: large conferences (5,000+ attendees), executive programs, global roadshows, top‑tier trade shows, virtual summits, partner events.
Strong executive presence and communication skills; comfortable advising C‑suite and influencing cross‑functional leaders.
Experience implementing a multi‑tier global event portfolio and modular booth architectures is a plus.
High learning agility, collaborative leadership style, and a builder mindset.
What Success Looks Like In the first 12–18 months, the VP of Events will:
Deliver a unified global events strategy with clear tiers, purpose, and investment levels.
Improve pipeline contribution from third‑party events through sharper targeting and follow‑up rigor.
Create scalable operations with consistent forecasting, workflows, vendor strategy, and a flexible booth architecture.
Integrate virtual experiences into a consistent digital engagement model.
Build a cohesive, high‑performing global events organization that is energized, aligned, and executing with excellence.
Competencies (What “Great” Looks Like)
Strategic Thinking
Designs multi‑year, multi‑tier event portfolio
Connects events to corporate strategy, GTM, product launches, and pipeline needs
Prioritizes ruthlessly
Operational Excellence
World‑class planner
Implement scalable processes
Deep experience with logistics, creative, production, budgeting
Leadership & Team Building
Builds global teams
Raises the bar for talent
Coaches, develops, and creates followership
Strong culture carrier
Executive Presence & Influence
Confident with C‑suite
Synthesizes complex data into clear narratives
Navigates cross‑functional alignment
Financial Acumen
Owns large global budgets
ROI‑focused
Strong understanding of pipeline, measurement, and attribution
Bias for Clarity and Action
Brings order to ambiguity
Moves quickly without sacrificing quality
Drives accountability across teams
Cultural Match for Bentley
Thrives in transformation
Systems thinker
Highly collaborative across product, brand, campaigns, field, and sales
Calm operator under pressure
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Overview Bentley Systems is seeking a Vice President, Global Events to architect, operationalize, and scale a world‑class events organization for a global infrastructure engineering‑software leader. Bentley software is used by civil engineers to support the design, build, operate and maintain lifecycle of the world’s critical infrastructure. This is a highly strategic leadership role responsible for transforming our events function into a unified, global center of excellence.
The ideal candidate is a seasoned leader with experience leading event teams in best‑in‑class B2B software. They should be able to showcase success building global, scaled event portfolios that drive brand elevation, thought leadership, customer engagement, and pipeline generation.
They will lead a global team, modernize operations, bring rigor to planning and budgeting, and elevate the strategic impact of events across the entire company.
Key Responsibilities Strategic Leadership & Vision
Build and lead a multi‑year global event strategy that aligns with Bentley’s corporate priorities, go‑to‑market motions, and revenue targets.
Transform decentralized events activities into a unified global function with consistent standards, measurement, and operating models.
Serve as Bentley’s senior expert on event portfolio strategy—hosted, owned, third‑party, partner, and virtual events.
Portfolio Ownership You will own end‑to‑end strategy, planning, operations, and execution for:
Flagship Hosted Events: Annual Going Digital Awards, regional field event series, executive programs, and an expanded Bentley user conference (2027).
Third‑Party Events: Tiered global event portfolio across industries, regions, and strategic product areas.
Virtual Events & Digital Experiences: Webinars, digital summits, product‑launch events, on‑demand libraries, and hybrid extensions of major shows.
Operational Excellence
Build a world‑class operating model that covers annual planning, quarterly prioritization, vendor management, and a unified production framework.
Implement scalable systems, processes, and dashboards across planning, design, budgeting, creative, production, measurement, and field enablement.
Introduce standardized processes across booth design, modular architecture, logistics, content workflows, and attendee experiences.
Own and manage a global events budget of $10–15M, ensuring optimal allocation of resources to maximize ROI and brand impact.
Demonstrate fiscal responsibility and accountability, balancing innovation with cost efficiency to deliver world class experiences within financial parameters.
Establish and monitor financial controls, forecasting, and reporting processes to maintain transparency and alignment with corporate objectives.
Negotiate vendor contracts and partnerships strategically, driving value while safeguarding profitability.
Cross‑Functional Leadership
Partner deeply with Product Marketing, Brand, Field, Sales Engineering, and Executive Leadership to ensure the events program supports product narratives, customer success storytelling, industry thought leadership, and pipeline goals.
Act as a trusted advisor to C‑level leaders on event strategy, ROI, customer engagement, and executive communications.
Team Building & Talent Development
Build, mentor, and scale a global events team (20‑30 team members) across the Americas, EMEA, and APAC.
Develop capabilities in strategic planning, program management, creative, production, field coordination, digital event operations, and analytics.
Foster a culture of excellence, clarity, accountability, and continuous improvement.
Measurement & Impact
Establish clear KPIs for each event type—brand metrics, pipeline metrics, attendance, engagement, customer satisfaction, and cost‑per‑outcome.
Build a global event analytics capability to measure impact, optimize investments, and continuously refine the portfolio.
Partner with Marketing Ops and Sales Ops on attribution, lead capture, follow‑up orchestration, and ROI reporting.
Qualifications
12+ years of experience in event strategy, corporate events, or experiential marketing, with at least 5+ years leading a global or large multi‑regional team.
Proven experience in large‑scale B2B SaaS or enterprise software environments (Databricks, Salesforce, Cisco, Adobe, Oracle, Qualtrics, or similar).
Demonstrated experience transforming event organizations through building process, systems, teams, and multi‑year strategies at scale.
Confidence and expertise planning and operational rigor: budgeting, vendor management, multi‑program orchestration, and measurement.
Experience leading multiple event formats: large conferences (5,000+ attendees), executive programs, global roadshows, top‑tier trade shows, virtual summits, partner events.
Strong executive presence and communication skills; comfortable advising C‑suite and influencing cross‑functional leaders.
Experience implementing a multi‑tier global event portfolio and modular booth architectures is a plus.
High learning agility, collaborative leadership style, and a builder mindset.
What Success Looks Like In the first 12–18 months, the VP of Events will:
Deliver a unified global events strategy with clear tiers, purpose, and investment levels.
Improve pipeline contribution from third‑party events through sharper targeting and follow‑up rigor.
Create scalable operations with consistent forecasting, workflows, vendor strategy, and a flexible booth architecture.
Integrate virtual experiences into a consistent digital engagement model.
Build a cohesive, high‑performing global events organization that is energized, aligned, and executing with excellence.
Competencies (What “Great” Looks Like)
Strategic Thinking
Designs multi‑year, multi‑tier event portfolio
Connects events to corporate strategy, GTM, product launches, and pipeline needs
Prioritizes ruthlessly
Operational Excellence
World‑class planner
Implement scalable processes
Deep experience with logistics, creative, production, budgeting
Leadership & Team Building
Builds global teams
Raises the bar for talent
Coaches, develops, and creates followership
Strong culture carrier
Executive Presence & Influence
Confident with C‑suite
Synthesizes complex data into clear narratives
Navigates cross‑functional alignment
Financial Acumen
Owns large global budgets
ROI‑focused
Strong understanding of pipeline, measurement, and attribution
Bias for Clarity and Action
Brings order to ambiguity
Moves quickly without sacrificing quality
Drives accountability across teams
Cultural Match for Bentley
Thrives in transformation
Systems thinker
Highly collaborative across product, brand, campaigns, field, and sales
Calm operator under pressure
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