Aristocrat Interactive
Aristocrat Interactive, a global leader in gaming content and technology, invites you to join as a Marketing Manager for the Massachusetts Lottery’s iLottery program. This role is central to developing and executing digital marketing strategies that create a flawless customer experience and drive top-tier program performance.
What You’ll Do
Craft and roll out digital marketing strategies aligned with the iLottery program’s short‑ and long‑term objectives.
Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts.
Research emerging acquisition channels and customer retention tactics to continuously improve program performance.
Lead the iLottery marketing team—coordinating acquisition, CRM, dedication, digital engagement, and QA functions.
Mentor a cross‑functional team, encouraging a high‑performing, collaborative culture through goal setting, mentoring, and performance management.
Offer recommendations on A/B testing, audience segmentation, and campaign optimization, especially targeting customer churn and lifetime value.
Review and provide feedback on marketing content, including landing pages and social media posts.
Review and suggest improvements to customer experience and purchase flows to refine conversion and retention.
Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment.
Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization.
Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance.
Work collaboratively with the Lottery’s Marketing Director and cross‑departmental teams to assist in agency‑wide projects.
Offer strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives.
Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base.
What We’re Looking For
Bachelor’s degree in Marketing, Business, Communications, or a related field (training and related experience may substitute).
7+ years of experience in digital marketing, campaign management, or customer experience optimization.
3+ years of leadership experience guiding cross‑functional marketing teams.
Strong analytical skills with the ability to measure and interpret campaign performance.
Excellent communication, teamwork, and leadership skills.
Experience managing budgets and advertising spend across multiple channels.
Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns.
Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink.
Ability to work independently and remotely while maintaining positive relationships with teams.
Proactive in staying current with digital marketing trends and evolving procedures.
Company Summary Aristocrat Interactive is the regulated online Real Money Gaming (RMG) business of Aristocrat Leisure Limited (ASX:ALL). Formed in 2024 after the merger of Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay, the company leads in content and technology solutions for online RMG, iLottery, iGaming, and Online Sports Betting.
About Aristocrat Aristocrat Leisure Limited (ASX:ALL) delivers industry‑leading casino games and mobile titles that entertain millions of players worldwide. Headquartered in Sydney, Australia, the company operates across regulated land‑based gaming, social casino, and online real‑money gaming, with a global team of over 8,500 people united by the mission to bring joy to life through the power of play.
Our Values
All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen
Travel Expectations Up to 25%
Pay Range $104,977 – $194,958 per year. Salary is competitive and based on experience, education, skill, location, and internal equity.
Benefits Comprehensive benefits package including health, dental, vision, paid time off, and a 401(k) plan with employer matching. Full details are available at https://atibenefits.com/.
Additional Information The role requires mandatory background screening and regulatory approvals, including criminal background checks, fingerprinting, and licenses with gaming authorities. Aristocrat operates in over 340 jurisdictions worldwide, and disclosure of personal and background information to relevant agencies is required.
At this time, we are unable to sponsor work visas. Candidates must be authorized to work in the job location on a full‑time basis without visa sponsorship.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Gambling Facilities and Casinos
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What You’ll Do
Craft and roll out digital marketing strategies aligned with the iLottery program’s short‑ and long‑term objectives.
Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts.
Research emerging acquisition channels and customer retention tactics to continuously improve program performance.
Lead the iLottery marketing team—coordinating acquisition, CRM, dedication, digital engagement, and QA functions.
Mentor a cross‑functional team, encouraging a high‑performing, collaborative culture through goal setting, mentoring, and performance management.
Offer recommendations on A/B testing, audience segmentation, and campaign optimization, especially targeting customer churn and lifetime value.
Review and provide feedback on marketing content, including landing pages and social media posts.
Review and suggest improvements to customer experience and purchase flows to refine conversion and retention.
Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment.
Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization.
Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance.
Work collaboratively with the Lottery’s Marketing Director and cross‑departmental teams to assist in agency‑wide projects.
Offer strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives.
Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base.
What We’re Looking For
Bachelor’s degree in Marketing, Business, Communications, or a related field (training and related experience may substitute).
7+ years of experience in digital marketing, campaign management, or customer experience optimization.
3+ years of leadership experience guiding cross‑functional marketing teams.
Strong analytical skills with the ability to measure and interpret campaign performance.
Excellent communication, teamwork, and leadership skills.
Experience managing budgets and advertising spend across multiple channels.
Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns.
Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink.
Ability to work independently and remotely while maintaining positive relationships with teams.
Proactive in staying current with digital marketing trends and evolving procedures.
Company Summary Aristocrat Interactive is the regulated online Real Money Gaming (RMG) business of Aristocrat Leisure Limited (ASX:ALL). Formed in 2024 after the merger of Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay, the company leads in content and technology solutions for online RMG, iLottery, iGaming, and Online Sports Betting.
About Aristocrat Aristocrat Leisure Limited (ASX:ALL) delivers industry‑leading casino games and mobile titles that entertain millions of players worldwide. Headquartered in Sydney, Australia, the company operates across regulated land‑based gaming, social casino, and online real‑money gaming, with a global team of over 8,500 people united by the mission to bring joy to life through the power of play.
Our Values
All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen
Travel Expectations Up to 25%
Pay Range $104,977 – $194,958 per year. Salary is competitive and based on experience, education, skill, location, and internal equity.
Benefits Comprehensive benefits package including health, dental, vision, paid time off, and a 401(k) plan with employer matching. Full details are available at https://atibenefits.com/.
Additional Information The role requires mandatory background screening and regulatory approvals, including criminal background checks, fingerprinting, and licenses with gaming authorities. Aristocrat operates in over 340 jurisdictions worldwide, and disclosure of personal and background information to relevant agencies is required.
At this time, we are unable to sponsor work visas. Candidates must be authorized to work in the job location on a full‑time basis without visa sponsorship.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Gambling Facilities and Casinos
#J-18808-Ljbffr