Potbelly
Growth Analyst, Digital Product & CRM (Loyalty)
Potbelly, Chicago, Illinois, United States, 60290
Overview
Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast‑paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. But toasty sandwiches are only as good as the people behind them. And yes, we’ve got the best. Ready to join our growing Potbelly Nation?
What’s In It For You
Competitive pay with performance-based annual raises!
Medical, Dental & Vision Insurance
Domestic Partnership Benefits
Paid Parental Leave
FSA and HSA with Employer Contribution
Commuter Benefit Program
Retirement Savings 401(k) WITH company match
Employee Assistance Program
Paid Time Off
Discount Program
Flexible Work Schedule
Career growth opportunities
If hired, you must meet and maintain all eligibility requirements to qualify
Purpose At Potbelly, we believe in feeding smiles - and that starts with understanding and connecting with our guests through data, insights, and innovation.
The
Growth Analyst, Digital Product & CRM (Loyalty)
transforms data into meaningful insights that drive guest engagement, digital adoption, and loyalty growth. You'll sit at the intersection of product, marketing, and analytics - using data to shape strategy, fuel experimentation, and deliver experiences that make every digital interaction count.
This role influences the digital product roadmap through behavioral and loyalty insights, partners with product managers and UX to measure and improve feature performance and adoption, and uses experimentation and analytics to optimize our digital experiences across app, web, and ordering platforms. You'll balance both marketing and product KPIs, helping Potbelly create seamless, guest-centered experiences that deliver measurable business impact.
What You’ll Do 1. Lead a Culture of Experimentation
Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels.
Develop structured testing roadmaps prioritizing high‑impact hypotheses and ensuring statistical rigor.
Define success metrics for feature launches, campaigns, and guest engagement initiatives.
Embed experimentation frameworks into both marketing and product development cycles.
2. Elevate Product Analytics
Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints.
Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap.
Identify friction points and growth opportunities across app, web, and online ordering experiences.
Conduct post‑launch analyses to evaluate feature success and guide future iterations.
3. Analyze and Optimize Campaign & Loyalty Performance
Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends.
Build dashboards and reports that balance marketing and product KPIs - from conversion rates and redemptions to feature adoption and guest lifetime value.
Conduct control group and lift analyses to measure impact across channels and audiences.
Recommend optimization strategies for targeting, offers, and personalization based on test results.
4. Strengthen Data Infrastructure & Collaboration
Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities.
Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systemsli>
Automate dashboards and standardize KPIs for a unified view of digital performance.
Partner cross‑functionally to align data insights with business, product, and marketing goals.
5. Communicate Insights that Drive Action
Present insights in clear, compelling narratives that connect data to guest behavior and business strategy.
Influence decisions across Marketing, Product, and Leadership through data storytelling.
Act as a trusted advisor on experimentation, performance management, and digital optimization.
What We’re Looking For Education
Bachelor’s degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field.
Experience
4+ years of data analysis experience using SQL, R, Python, or similar tools.
4+ years of dashboarding experience (Tableau, Power BI, or similar platforms).
2+ years in product analytics, CRM, or loyalty analytics - ideally in hospitality, retail, or fast‑casual dining.
Proven success designing, executing, and analyzing A/B tests and growth experiments.
Experience translating behavioral and loyalty insights into product roadmap recommendations.
Skills & Strengths
Deep knowledge of experimental design, hypothesis testing, and statistical evaluation.
Strong understanding of product, marketing, and loyalty performance metrics.
Ability to connect quantitative insights to guest experiences and business outcomes.
Excellent communication and data storytelling skills.
Collaborative, curious, and self‑starter mindset.
Passion for food, hospitality, and delivering experiences that make guests smile.
Preferred
Experience with Snowflake or similar data warehouses.
Advanced SQL/Excel skills and familiarity with data automation.
Hands‑on experience with analytics tools like Amplitude, Mixpanel, or GA4.
Familiarity with omnichannel attribution and campaign measurement frameworks.
Why Potbelly? We're more than sandwiches - we're a community built on warmth, curiosity, and care. At Potbelly, your work helps us understand and engage millions of guests every day. You'll join a team that values creativity, collaboration, and experimentation - turning data into experiences that feed smiles, one guest (and one sandwich) at a time.
Application Deadline Application Deadline: We accept applications for this position until 3/31/2026. We encourage all individuals to submit their applications.
Diversity Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work.
Equal Opportunity We're an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law.
Salary and Remote
$75,000 - $85,000 base salary range + annual bonus potential!
100% remote in the United States
#J-18808-Ljbffr
What’s In It For You
Competitive pay with performance-based annual raises!
Medical, Dental & Vision Insurance
Domestic Partnership Benefits
Paid Parental Leave
FSA and HSA with Employer Contribution
Commuter Benefit Program
Retirement Savings 401(k) WITH company match
Employee Assistance Program
Paid Time Off
Discount Program
Flexible Work Schedule
Career growth opportunities
If hired, you must meet and maintain all eligibility requirements to qualify
Purpose At Potbelly, we believe in feeding smiles - and that starts with understanding and connecting with our guests through data, insights, and innovation.
The
Growth Analyst, Digital Product & CRM (Loyalty)
transforms data into meaningful insights that drive guest engagement, digital adoption, and loyalty growth. You'll sit at the intersection of product, marketing, and analytics - using data to shape strategy, fuel experimentation, and deliver experiences that make every digital interaction count.
This role influences the digital product roadmap through behavioral and loyalty insights, partners with product managers and UX to measure and improve feature performance and adoption, and uses experimentation and analytics to optimize our digital experiences across app, web, and ordering platforms. You'll balance both marketing and product KPIs, helping Potbelly create seamless, guest-centered experiences that deliver measurable business impact.
What You’ll Do 1. Lead a Culture of Experimentation
Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels.
Develop structured testing roadmaps prioritizing high‑impact hypotheses and ensuring statistical rigor.
Define success metrics for feature launches, campaigns, and guest engagement initiatives.
Embed experimentation frameworks into both marketing and product development cycles.
2. Elevate Product Analytics
Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints.
Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap.
Identify friction points and growth opportunities across app, web, and online ordering experiences.
Conduct post‑launch analyses to evaluate feature success and guide future iterations.
3. Analyze and Optimize Campaign & Loyalty Performance
Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends.
Build dashboards and reports that balance marketing and product KPIs - from conversion rates and redemptions to feature adoption and guest lifetime value.
Conduct control group and lift analyses to measure impact across channels and audiences.
Recommend optimization strategies for targeting, offers, and personalization based on test results.
4. Strengthen Data Infrastructure & Collaboration
Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities.
Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systemsli>
Automate dashboards and standardize KPIs for a unified view of digital performance.
Partner cross‑functionally to align data insights with business, product, and marketing goals.
5. Communicate Insights that Drive Action
Present insights in clear, compelling narratives that connect data to guest behavior and business strategy.
Influence decisions across Marketing, Product, and Leadership through data storytelling.
Act as a trusted advisor on experimentation, performance management, and digital optimization.
What We’re Looking For Education
Bachelor’s degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field.
Experience
4+ years of data analysis experience using SQL, R, Python, or similar tools.
4+ years of dashboarding experience (Tableau, Power BI, or similar platforms).
2+ years in product analytics, CRM, or loyalty analytics - ideally in hospitality, retail, or fast‑casual dining.
Proven success designing, executing, and analyzing A/B tests and growth experiments.
Experience translating behavioral and loyalty insights into product roadmap recommendations.
Skills & Strengths
Deep knowledge of experimental design, hypothesis testing, and statistical evaluation.
Strong understanding of product, marketing, and loyalty performance metrics.
Ability to connect quantitative insights to guest experiences and business outcomes.
Excellent communication and data storytelling skills.
Collaborative, curious, and self‑starter mindset.
Passion for food, hospitality, and delivering experiences that make guests smile.
Preferred
Experience with Snowflake or similar data warehouses.
Advanced SQL/Excel skills and familiarity with data automation.
Hands‑on experience with analytics tools like Amplitude, Mixpanel, or GA4.
Familiarity with omnichannel attribution and campaign measurement frameworks.
Why Potbelly? We're more than sandwiches - we're a community built on warmth, curiosity, and care. At Potbelly, your work helps us understand and engage millions of guests every day. You'll join a team that values creativity, collaboration, and experimentation - turning data into experiences that feed smiles, one guest (and one sandwich) at a time.
Application Deadline Application Deadline: We accept applications for this position until 3/31/2026. We encourage all individuals to submit their applications.
Diversity Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work.
Equal Opportunity We're an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law.
Salary and Remote
$75,000 - $85,000 base salary range + annual bonus potential!
100% remote in the United States
#J-18808-Ljbffr