SalaryGuide
Responsibilities
Define and drive the organization’s marketing strategy and narrative, with a heavy emphasis on product marketing, positioning, and messaging. Partner closely with leadership to shape category narrative, product launches, and go-to-market strategy for multiple product lines. Build, lead, and mentor a high-performing marketing team across product marketing, content, brand, and demand generation. Own product marketing end-to-end: positioning, messaging, segmentation, competitive differentiation, packaging/pricing input, and launch orchestration. Develop clear, compelling messaging and storytelling that resonates with security, IT, and engineering buyers—and consistently shows how the company solves their real problems. Own the go-to-market strategy and execution for new products and features, including launch plans, enablement, and ongoing lifecycle campaigns. Build and refine sales enablement assets (decks, battlecards, one-pagers, case studies, demos) that help the GTM team tell a crisp, differentiated story and close deals faster. Oversee brand strategy and thought leadership to position the company as the leader in modern identity security and AI-native identity governance. Guide demand generation strategy and campaigns (inbound, outbound support, events, digital) to ensure the right story is told to the right audience in the right channels. Requirements
Has a deep product marketing background in B2B SaaS. Loves storytelling using messages that are both technically accurate and emotionally compelling. Is customer-obsessed and fluent in talking to CISOs, CIOs, Heads of IT, and security leaders to deeply understand their needs, language, and buying behaviors. Has a track record of successfully launching and scaling B2B SaaS products in high-growth environments, including ownership of GTM strategy and execution. Has experience driving measurable business outcomes through marketing: pipeline, ACV expansion, win rates, deal velocity, and brand awareness. Experience in identity or security is a strong plus but not required; the ability to quickly learn complex technical domains is essential. Entrepreneurial experience (e.g., founder, early-stage builder, or first marketing leader) is highly valued. Preferred
Experience in identity or security is a strong plus but not required; the ability to quickly learn complex technical domains is essential. Entrepreneurial experience (e.g., founder, early-stage builder, or first marketing leader) is highly valued.
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Define and drive the organization’s marketing strategy and narrative, with a heavy emphasis on product marketing, positioning, and messaging. Partner closely with leadership to shape category narrative, product launches, and go-to-market strategy for multiple product lines. Build, lead, and mentor a high-performing marketing team across product marketing, content, brand, and demand generation. Own product marketing end-to-end: positioning, messaging, segmentation, competitive differentiation, packaging/pricing input, and launch orchestration. Develop clear, compelling messaging and storytelling that resonates with security, IT, and engineering buyers—and consistently shows how the company solves their real problems. Own the go-to-market strategy and execution for new products and features, including launch plans, enablement, and ongoing lifecycle campaigns. Build and refine sales enablement assets (decks, battlecards, one-pagers, case studies, demos) that help the GTM team tell a crisp, differentiated story and close deals faster. Oversee brand strategy and thought leadership to position the company as the leader in modern identity security and AI-native identity governance. Guide demand generation strategy and campaigns (inbound, outbound support, events, digital) to ensure the right story is told to the right audience in the right channels. Requirements
Has a deep product marketing background in B2B SaaS. Loves storytelling using messages that are both technically accurate and emotionally compelling. Is customer-obsessed and fluent in talking to CISOs, CIOs, Heads of IT, and security leaders to deeply understand their needs, language, and buying behaviors. Has a track record of successfully launching and scaling B2B SaaS products in high-growth environments, including ownership of GTM strategy and execution. Has experience driving measurable business outcomes through marketing: pipeline, ACV expansion, win rates, deal velocity, and brand awareness. Experience in identity or security is a strong plus but not required; the ability to quickly learn complex technical domains is essential. Entrepreneurial experience (e.g., founder, early-stage builder, or first marketing leader) is highly valued. Preferred
Experience in identity or security is a strong plus but not required; the ability to quickly learn complex technical domains is essential. Entrepreneurial experience (e.g., founder, early-stage builder, or first marketing leader) is highly valued.
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