The Masters Lawn Care, Inc.
Description
Join Our Team at The Masters Lawn and Pest!
For over 20 years, The Master's Lawn and Pest has proudly served homes and businesses with expert lawn and landscape services. Our team of certified, experienced professionals is passionate about creating and maintaining beautiful outdoor spaces, from routine lawn care to full-scale landscaping projects. We’re committed to delivering exceptional service to our clients and cultivating a positive, growth-focused environment for our team members.
The Masters Mission Our mission is to continually grow professional team members that exceed our client's expectations. We believe that by investing in the growth and well‑being of our staff, they will provide our clients with a consistent and quality service. Our track record of this speaks for itself in our local awards, testimonials, and hundreds of five‑star reviews as well.
About the Role As the Sales Director, you are responsible for leading, coaching, and holding accountable our sales team including account managers, outside sales reps, and inside sales reps across both Gainesville and St. Augustine. Reporting to the Integrator, you will drive revenue growth, refine sales processes, and ensure our team is actively pursuing new business while cultivating lasting relationships with current and most‑wanted clients. This role requires a leader who can set clear goals, build a healthy culture of performance, and remove obstacles so the team can succeed. You’ll work closely with operations, marketing, and leadership to ensure every handoff is clean, every opportunity is followed up on, and every team member is equipped to close with confidence.
Requirements Key Responsibilities
Lead weekly team sales meetings known as Level‑10 (L10) Meetings, ensuring issues are solved, performance is reviewed, and the team is aligned on goals.
Onboard and train new account managers and sales reps using TMLP’s playbook and systems.
Conduct monthly 1:1s with each sales team member focused on accountability, encouragement, and development.
Participate as a member of the company’s leadership team in the weekly Leadership L10 and quarterly off‑site planning meetings.
Promote a culture of ownership, accountability, and continuous improvement within the sales team.
Fill gaps on the sales team to ensure the organization exceeds its sales goals.
Own teamwide sales goals across residential, commercial, lawn care, pest control, irrigation, and landscape services.
Oversee lead management, pipeline movement, and proposal accuracy.
Support sales reps in closing large, strategic, or complex sales opportunities.
Reinforce the importance of pursuing “Most Wanted” commercial target clients.
Manage team scorecards and ensure CRM data (e.g., Aspire or SingleOps) is accurate and up to date.
Track key metrics like proposal dollars presented, close rates, revenue per rep, and average job size.
Review pending proposals weekly and coach reps on follow‑up strategies.
Work with the Integrator to set quarterly sales goals and rocks.
Coordinate with operations leaders to ensure smooth handoff of sold work and proper scheduling.
Provide marketing with feedback on lead quality and conversion trends.
Partner with leadership to identify new market opportunities and support community involvement.
Skills & Qualifications
3+ years of experience in sales leadership (landscape, pest control, irrigation, or home services preferred)
Contractor sales experience strongly preferred
Proven ability to lead and develop a team in a fast‑paced, growth‑focused environment
Strong understanding of the full sales cycle from prospecting to proposal to close
Excellent communication, problem‑solving, and team‑building skills
High comfort level with CRM systems, Google Workspace, and reporting dashboards
Self‑motivated, proactive, and results‑driven
Valid driver’s license and clean driving record
Minimum Required Experience and Education
5+ years of total experience in the green industry, contractor services, or B2C sales
At least 2 years in a leadership or management role
Proficiency with Aspire, SingleOps, or similar CRM/sales tracking tools
Bachelor’s degree preferred, but not required
Benefits
Competitive base salary with bonus for exceeding sales goals
Paid time off (PTO) and paid holidays
Health insurance
IRA with 3% company match
Life insurance
Company vehicle
Ongoing training and professional development
Growth opportunities within a growing, team‑oriented company
This job description is intended to outline the general responsibilities and qualifications for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Additional tasks may be assigned as needed to meet the goals of the company.
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The Masters Mission Our mission is to continually grow professional team members that exceed our client's expectations. We believe that by investing in the growth and well‑being of our staff, they will provide our clients with a consistent and quality service. Our track record of this speaks for itself in our local awards, testimonials, and hundreds of five‑star reviews as well.
About the Role As the Sales Director, you are responsible for leading, coaching, and holding accountable our sales team including account managers, outside sales reps, and inside sales reps across both Gainesville and St. Augustine. Reporting to the Integrator, you will drive revenue growth, refine sales processes, and ensure our team is actively pursuing new business while cultivating lasting relationships with current and most‑wanted clients. This role requires a leader who can set clear goals, build a healthy culture of performance, and remove obstacles so the team can succeed. You’ll work closely with operations, marketing, and leadership to ensure every handoff is clean, every opportunity is followed up on, and every team member is equipped to close with confidence.
Requirements Key Responsibilities
Lead weekly team sales meetings known as Level‑10 (L10) Meetings, ensuring issues are solved, performance is reviewed, and the team is aligned on goals.
Onboard and train new account managers and sales reps using TMLP’s playbook and systems.
Conduct monthly 1:1s with each sales team member focused on accountability, encouragement, and development.
Participate as a member of the company’s leadership team in the weekly Leadership L10 and quarterly off‑site planning meetings.
Promote a culture of ownership, accountability, and continuous improvement within the sales team.
Fill gaps on the sales team to ensure the organization exceeds its sales goals.
Own teamwide sales goals across residential, commercial, lawn care, pest control, irrigation, and landscape services.
Oversee lead management, pipeline movement, and proposal accuracy.
Support sales reps in closing large, strategic, or complex sales opportunities.
Reinforce the importance of pursuing “Most Wanted” commercial target clients.
Manage team scorecards and ensure CRM data (e.g., Aspire or SingleOps) is accurate and up to date.
Track key metrics like proposal dollars presented, close rates, revenue per rep, and average job size.
Review pending proposals weekly and coach reps on follow‑up strategies.
Work with the Integrator to set quarterly sales goals and rocks.
Coordinate with operations leaders to ensure smooth handoff of sold work and proper scheduling.
Provide marketing with feedback on lead quality and conversion trends.
Partner with leadership to identify new market opportunities and support community involvement.
Skills & Qualifications
3+ years of experience in sales leadership (landscape, pest control, irrigation, or home services preferred)
Contractor sales experience strongly preferred
Proven ability to lead and develop a team in a fast‑paced, growth‑focused environment
Strong understanding of the full sales cycle from prospecting to proposal to close
Excellent communication, problem‑solving, and team‑building skills
High comfort level with CRM systems, Google Workspace, and reporting dashboards
Self‑motivated, proactive, and results‑driven
Valid driver’s license and clean driving record
Minimum Required Experience and Education
5+ years of total experience in the green industry, contractor services, or B2C sales
At least 2 years in a leadership or management role
Proficiency with Aspire, SingleOps, or similar CRM/sales tracking tools
Bachelor’s degree preferred, but not required
Benefits
Competitive base salary with bonus for exceeding sales goals
Paid time off (PTO) and paid holidays
Health insurance
IRA with 3% company match
Life insurance
Company vehicle
Ongoing training and professional development
Growth opportunities within a growing, team‑oriented company
This job description is intended to outline the general responsibilities and qualifications for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Additional tasks may be assigned as needed to meet the goals of the company.
#J-18808-Ljbffr