Senior Head of Product Job at Coinbase in Washington DC

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen. We believe that the onchain platform is the most important builder platform since the internet (online). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that to make it truly work, we need to make the onchain experience as intuitive, rewarding, and social as the apps people use every day. At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundariesall while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation. Were looking for a strong Product Manager to lead the strategy and execution of Bases Growth and Ads strategy. In this role, youll help shape how people create, earn, and discover onchain by building the ads, attribution, and growth primitives that power the next generation of onchain apps, creators, and experiences. Own the product vision and strategy for the Base Ads / Spindl platform, from first principles through multi-year roadmap. Design and ship onchain ad primitives targeting, budget/bidding, pacing, auction mechanics, and delivery that work natively with Bases infrastructure. Own the Spindl app UI: define workflows for campaign creation, analytics, billing, and publisher yield management; Define and track the key metrics for the ads platform: marketplace liquidity, fill rate, eCPM, advertiser ROI, publisher revenue, retention, fraud/abuse rates, and Base onchain value created Collaborate across Coinbase and Base (BD, ecosystem, growth, legal, compliance, finance, risk) to ensure products are safe, compliant, and aligned with our mission and regulatory obligations. Lead go-to-market and ecosystem adoption, including early-partner programs with top Base apps, creators, and protocols. 5+ years of Product Management, shipping consumer-facing products end-to-end with proven cross-functional experience (e.g., BD, Marketing, Finance, Legal) ~ Deep experience in ad tech - such as ads marketplaces, performance ads, attribution, audience segmentation, or growth optimization ~ You excel in working in fast-moving environments where culture, product, and markets converge ~ Youre onchain somehow: apps, trading, HODLing, NFT projects, DAOs. Experience building or scaling ads systems, social graphs, feeds, or creator monetization tools LI-Remote Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility+ benefits (including medical, dental, vision and 401(k)). Please be advised that each candidate may submit a maximum of four applications within any 30-day period. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Global Data Privacy Notice for Job Candidates and Applicants Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here. For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.