Affinity Group, Sales & Marketing Agency
Human Resources Business Partner
Affinity Group, Sales & Marketing Agency, Charlotte, North Carolina, United States, 28245
Position Description
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Broad Function and Scope of the Position The Human Resources Business Partner at Affinity Group serves as a trusted advisor and consultant to regional leadership, promoting alignment between HR initiatives and business objectives. This role plays a pivotal function in providing strategic HR guidance, managing complex employee relations issues, and maintaining legal compliance while fostering a culture of high performance and employee engagement for the region. The business partner collaborates with other regions and advances the alignment of Corporate HR practices, strategies, and initiatives. Effective execution in this role contributes to the company’s strategic objectives, fosters a supportive work environment, and drives the organization’s continued success.
Principal Continuing Responsibilities
Strategic Business Partner/Consultant – Serves as the human resource leader for the assigned regions, becoming a trusted partner to the region's senior leadership team and providing HR guidance and support.
Supports leadership in region-specific organizational development and talent acquisition.
Collaborates with the CPO to support corporate HR practices, strategies, and initiatives across the region.
Business Planning Support – Works with the CPO and regional leadership to support the development of long-term and annual plans for all critical elements of the Human Resources function.
Population of HR-related matters in the region’s annual operating plans.
Performance Management – Provides workforce leaders with day-to-day guidance, coaching, counseling, career development, and disciplinary actions, facilitates performance evaluations, and ensures consistency in the process.
Leadership & Development – Works closely with the Director of Learning & Development on all L&D initiatives, identifies talent development needs, and evaluates programs for effectiveness.
Workforce Planning – Offers guidance on regional restructuring, workforce, and succession planning, anticipates talent gaps, and supports promotions and reassignments.
On/Off Boarding – Provides guidance on employee discipline, promotion, and termination, partners with hiring managers to support onboarding, and ensures legal compliance in termination processes.
Legal Compliance/Policies – Maintains in-depth knowledge of employment law/regulations across all supported states and promotes compliance across business areas.
Associate Relations/Support/Engagement – Assists employees with HR inquiries, organizes engagement events, and supports payroll and benefits collaboration.
Project Management/Flexibility – Demonstrates readiness to work on special projects, adapts to evolving business needs.
HR Administration – Conducts exit interviews, maintains organized personnel files, and reports feedback to leadership.
Education and Experience Requirements
Bachelor’s degree in human resources, business administration, or a related field is required.
Minimum of 5-7 years of experience in a Human Resources role, with at least 3 years in a strategic HR business partner or similar role.
Demonstrated experience in employee relations, performance management, and legal compliance.
Proven track record in talent development, workforce planning, and employee relations.
HR certification (e.g., SHRM-CP, SHRM-SCP, PHR, SPHR) is strongly preferred.
Proficiency in using HR technology platforms, including HRIS, HCM, ATS, and LMS eLearning systems.
Candidate Qualifications and Competencies
Emotional Intelligence
Integrity & Trust
Effective Communication
Decision Making
Influencing Others
Conflict Resolution
Relationship Management
Business Acumen (HR expertise)
Strategic Consulting
Talent Management
Problem Solving
Adaptability and Agility
Collaboration
Personal Skills and Characteristics
Proven experience with influence without authority in a consultative style.
Strong understanding of employment law and regulatory requirements.
Ability to work in a complex, matrixed structure.
Experience with data analysis and HR metrics to drive decisions.
Confidentiality and discretion handling sensitive information.
Strong communication and interpersonal skills.
Public speaking across diverse audiences from C‑Suite to all management levels.
Excellent verbal and written communication skills.
Critical thinking and problem‑solving skills.
Proficiency with Office 365 (Word, Excel, PowerPoint, Outlook).
Working Conditions
Occasional business travel (less than 20%).
Typical office hours Monday through Friday (8:00 A.M. to 5:00 P.M.).
Exposure to a fast‑paced, deadline‑oriented environment within a matrixed organization.
Extended periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds.
Equal Opportunity Employer The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.
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Broad Function and Scope of the Position The Human Resources Business Partner at Affinity Group serves as a trusted advisor and consultant to regional leadership, promoting alignment between HR initiatives and business objectives. This role plays a pivotal function in providing strategic HR guidance, managing complex employee relations issues, and maintaining legal compliance while fostering a culture of high performance and employee engagement for the region. The business partner collaborates with other regions and advances the alignment of Corporate HR practices, strategies, and initiatives. Effective execution in this role contributes to the company’s strategic objectives, fosters a supportive work environment, and drives the organization’s continued success.
Principal Continuing Responsibilities
Strategic Business Partner/Consultant – Serves as the human resource leader for the assigned regions, becoming a trusted partner to the region's senior leadership team and providing HR guidance and support.
Supports leadership in region-specific organizational development and talent acquisition.
Collaborates with the CPO to support corporate HR practices, strategies, and initiatives across the region.
Business Planning Support – Works with the CPO and regional leadership to support the development of long-term and annual plans for all critical elements of the Human Resources function.
Population of HR-related matters in the region’s annual operating plans.
Performance Management – Provides workforce leaders with day-to-day guidance, coaching, counseling, career development, and disciplinary actions, facilitates performance evaluations, and ensures consistency in the process.
Leadership & Development – Works closely with the Director of Learning & Development on all L&D initiatives, identifies talent development needs, and evaluates programs for effectiveness.
Workforce Planning – Offers guidance on regional restructuring, workforce, and succession planning, anticipates talent gaps, and supports promotions and reassignments.
On/Off Boarding – Provides guidance on employee discipline, promotion, and termination, partners with hiring managers to support onboarding, and ensures legal compliance in termination processes.
Legal Compliance/Policies – Maintains in-depth knowledge of employment law/regulations across all supported states and promotes compliance across business areas.
Associate Relations/Support/Engagement – Assists employees with HR inquiries, organizes engagement events, and supports payroll and benefits collaboration.
Project Management/Flexibility – Demonstrates readiness to work on special projects, adapts to evolving business needs.
HR Administration – Conducts exit interviews, maintains organized personnel files, and reports feedback to leadership.
Education and Experience Requirements
Bachelor’s degree in human resources, business administration, or a related field is required.
Minimum of 5-7 years of experience in a Human Resources role, with at least 3 years in a strategic HR business partner or similar role.
Demonstrated experience in employee relations, performance management, and legal compliance.
Proven track record in talent development, workforce planning, and employee relations.
HR certification (e.g., SHRM-CP, SHRM-SCP, PHR, SPHR) is strongly preferred.
Proficiency in using HR technology platforms, including HRIS, HCM, ATS, and LMS eLearning systems.
Candidate Qualifications and Competencies
Emotional Intelligence
Integrity & Trust
Effective Communication
Decision Making
Influencing Others
Conflict Resolution
Relationship Management
Business Acumen (HR expertise)
Strategic Consulting
Talent Management
Problem Solving
Adaptability and Agility
Collaboration
Personal Skills and Characteristics
Proven experience with influence without authority in a consultative style.
Strong understanding of employment law and regulatory requirements.
Ability to work in a complex, matrixed structure.
Experience with data analysis and HR metrics to drive decisions.
Confidentiality and discretion handling sensitive information.
Strong communication and interpersonal skills.
Public speaking across diverse audiences from C‑Suite to all management levels.
Excellent verbal and written communication skills.
Critical thinking and problem‑solving skills.
Proficiency with Office 365 (Word, Excel, PowerPoint, Outlook).
Working Conditions
Occasional business travel (less than 20%).
Typical office hours Monday through Friday (8:00 A.M. to 5:00 P.M.).
Exposure to a fast‑paced, deadline‑oriented environment within a matrixed organization.
Extended periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds.
Equal Opportunity Employer The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.
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